pitchengine for prichard communications
DESCRIPTION
A presentation I created for staff at the digital PR agency I intern for, Prichard Communications. This was created to teach the staff a little more about PitchEngine and how it could benefit the company's clients.TRANSCRIPT
PitchEngine
Creating rich online content
What is PitchEngine?
● A digital publishing platform that lets users create and share social content in an interactive way.
● Shares company information and its "social assets" (ie: Facebook page, Twitter handle, YouTube channel, etc).
● Offers tools to create social media press releases and online newsrooms.
What makes it a social media release?
● Add multimedia and attachments
● Twitter pitch
● Accessible to everyone online, not just to those you pitch
● Resource links
● Invites questions and comments
● Social bookmarking (reduces spam)
Search Engine Optimized● Videos and photos embedded with keywords and keyword
phrases
● Tag words
● Invites comments. More comments, more traction.
● "Google alert within five minutes of publishing"
Uses for Prichard Communications
● Embed a social media newsroom on grantees' websites.
○ Include recent news items, Twitter feed, images for the press, related links, etc.
○ Promote company brand.
http://www.nols.edu/news/
Uses for Prichard CommunicationsIdeal for blogger outreach
● Write a short, emailable pitch that includes resources for bloggers to find out more information and access photos and videos.
● PitchEngine partners with Technorati.
● Social bookmarking can build relationship with bloggers.
● Shows credibility (company info, resource links, contact info, etc).
Uses for Prichard Communications
Digital Flyer
Cons
● Requires basic HTML knowledge.
● Many aren't aware of PitchEngine yet.
● Still developing analytics package. So far it only shows you the number of views.
Cost
● Pay as you go: $29/pitch
● Agency plan: $250/month for unlimited pitches and up to five brands
○ Add a customized newsroom for $40/month or $440/year
● Free 30-day subscription with one pitch
● Nonprofits enjoy a 20% discount