pitch omhu
DESCRIPTION
Rie Norregaard, Creative Director & President, Omhu, at Aging2.0 NYC on Oct 18th, 2012TRANSCRIPT
![Page 1: Pitch omhu](https://reader034.vdocuments.site/reader034/viewer/2022052316/55913b661a28ab19128b4624/html5/thumbnails/1.jpg)
October 2012
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Omhu is Danish for “with great care” Through innovative product design, marketing and merchandising, Omhu is transforming the categories of Durable Medical equipment and Aids for Daily Living. Omhu helps people of all ages and abilities live more empowered, dignified and independent lives.
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THE MARKET TODAY
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DESIGN CHANGES A CATEGORY
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AGING REHABILITATING DISABILITIES
LIVING WITH MS
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RECOVERING FROM KNEE SURGERY
CLOTHING STORE OWNER AND MODEL
THE OMHU CUSTOMER
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STRATEGIC PORTFOLIO HIGH VOLUME
ENHANCER - MARKETING
COLLECTION FOR SHOP-IN SHOP AT RETAIL
BUZZ AND FUTURE POSITIONING
TECHNOLOGY ENABLED PRODUCTS COLLABS AND MADE TO ORDER
BRANDING
OMHU CANE
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PERFORMANCE
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LINE EXTENSION SOLUTIONS
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LINE EXTENSION EMOTION
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CRAFTMANSHIP
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CREATING A BRAND
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DISRUPTIVE DISTRIBUTION
US distribution center
EU distribution center
Asia distribution center
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A NEW RETAIL EXPERIENCE
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