pitch letter pr writing class 2010

SAMPLE PITCH LETTER from PR Writing Class, Fall 2010 December 9, 2010 Mr. Chester Abriau The New York Times 620 Eighth Avenue New York, NY 10018 Dear Mr. Abriau: People rely on the Internet. Shouldn’t their computers make accessing and using the Internet simple, whether they are at home or on the go? MicroChip Computers, Inc. announces the Excelsior 007, the computer that is Internet friendly. The Excelsior 007 accesses the Internet with ease from any location; it also works seamlessly with NetLog Information Warehouse to keep track of the user’s favorite and most-visited websites. Enclosed are supplemental materials about the Excelsior 007. A few of its defining features are: Computer World Magazine rates the Excelsior 007, “an excellent multipurpose machine” Designed with the busy consumer in mind, the Excelsior 007 has a unique oval shape that is light weight in order to make transport more efficient Equipped with the fastest operating chip in the industry, the computer is able to multi-task and perform quickly MicroChip’s new SV Processor System allows the Excelsior 007 to run two types of software and operating systems, a characteristic not shared by any other computer in the industry

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Page 1: Pitch Letter PR Writing Class 2010

SAMPLE PITCH LETTER from PR Writing Class, Fall 2010

December 9, 2010

Mr. Chester AbriauThe New York Times620 Eighth AvenueNew York, NY 10018

Dear Mr. Abriau:

People rely on the Internet. Shouldn’t their computers make accessing and using the Internet simple, whether they are at home or on the go? MicroChip Computers, Inc. announces the Excelsior 007, the computer that is Internet friendly.

The Excelsior 007 accesses the Internet with ease from any location; it also works seamlessly with NetLog Information Warehouse to keep track of the user’s favorite and most-visited websites.

Enclosed are supplemental materials about the Excelsior 007. A few of its defining features are:

Computer World Magazine rates the Excelsior 007, “an excellent multipurpose machine”

Designed with the busy consumer in mind, the Excelsior 007 has a unique oval shape that is light weight in order to make transport more efficient

Equipped with the fastest operating chip in the industry, the computer is able tomulti-task and perform quickly

MicroChip’s new SV Processor System allows the Excelsior 007 to run two types of software and operating systems, a characteristic not shared by any other computer in the industry

I would be pleased to offer you an exclusive trial of the new computer as well as the opportunity to speak with Ted Mosby, CEO of MicroChip.

I will call you on Wednesday to learn more about what might be of interest to you.

Regards,

Peyton Lee Onda