Pitch DeskThe New Shopping and Entertainment Experience in Crypto Payment Platform

Problem

Unit of AccountHard to adjust price according to exchange rate fluctuation

Medium of ExchangeFew merchants accept cryptocurrencies as the

payment, but growing number of crypto wallets

Store of ValueMore volatile than national

currency pairs

No Crypto Payment Service Provider

1

Solution

Drive Traffic

Save Money When travelling, shopping, and

entertaining

Make Money Drive Traffic & Spending, and

trade incentives

ConvenienceFaster payment transactions for both users and

merchants

User Benefits from ClassePay apps

Drive Traffic & Spending

2

RegulationsSingaporeThailand

พระราชกาํหนดการประกอบธุรกจิสนิทรพัยด์จิติลั ปี 2561 Payment Service Act 2020 (by MAS)

สนิทรพัยด์จิติลั:

1. ครปิโทเคอรเ์รนซ ี(Cryptocurrency)

2. โทเคนดจิติลั (Token Digital)

Digital Assets:1. Payment Tokens2. Utility Tokens3. Security Tokens

ธุรกจิสนิทรพัยด์จิติลั:

1. ศูนยซ์ ื Aอขายสนิทรพัยด์จิติลั (Digital Asset Exchange)

2. นายหน้าซื Aอขายสนิทรพัยด์จิติลั (Digital Asset Broker)

3. ผูค้า้สนิทรพัยด์จิติลั (Digital Asset Dealer)

4. กจิการอืEนทีEเกีEยวกบัสนิทรพัยด์จิติลั (ICO Portal)

Business Activities:1. Account Issuance Services2. Domestic Money Transfer Service3. Cross Border Money Transfer Service4. Merchant Acquisition Service5. E-Money Issuance Service6. Digital Payment Token and Exchanges7. Money Changing Service

3 Classes of Licence:1. Money Changing License2. Standard Payment Institution Licence3. Major Payment Institution Licence

In the process of applying for the licenses in Thailand and Singapore

3

Product:Make the Crypto Payment via ClassePay apps

Paying the BillPresent the QR code with the bill

Payment ApprovalEnter the password pin to approve the transaction

Payment TransferConvert cryptocurrencies to fiat and make real-time payments

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Use-Cases:ClassePay apps

EntertainingMusic Events, Songkarn

Festivals, e-sport

Dinning & DrinkingAt trendy café, restaurants,

bars, and clubs

ShoppingHi-end and luxury lifestyle

stores

TravellingAirline, Hotels, Car Rental and

Spa

5

Old

Mod

el Issuers (Banks & Non-banks)

Payment Service Provider (Credit Card)

Merchant Acquirer (Credit Card)

CLASSE PAY

(Crypto Payment Platform)

New

Mod

el

MerchantsUsers

User Wallets Merchant Wallets

ClassePay

• All-in-One App

• Cheaper

• Faster

• More Convenience

Cryptocurrencies

Fiat Payment

MDR (2%)

Forex Spread (4-5%)

No MDR

Settlement Fees (1-5%)

5% of transaction value

2.5% of transaction value

How it works:Payment Service Provider

6

TechnologyClasse’s Three Main apps

CLASSE PAY

(Crypto Payment Platform)Ethereum Smart Contract (ERC-20)

CLASSE MAP

(Online Map and Sales Promotions)

CLASSE CLUB

(Crypto Networking Platform)

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Go-to-Market:Marketing Strategies

Slogans“Lifestyles of the Future Wealth”

A new group of consumers with distinctly different profiles, consumption habits,

and media behaviors

Premium BrandBuild ‘Classe” as the premium brand for

the crypto communities that bring people with shared passions together

Omni ChannelIntegrate Online & Offline Consumer

Experience seamlessly

8

Network MarketingLuxury Brand BuildingInfluencer Marketing

Market ValidationGrowing e-Commerce Entrepreneurs and SMEs in ASEAN middle class

This new group of middle-class consumers is growing digital economy

significantly

$300BDISPOSABLE INCOME

(USD Billion)With high disposable incomes for

modern lifestyle consumption,

350MASEAN MIDDLE CLASS

(Million)Asean’s economy growing by over

5.5% per year & become the 4thlargest economy in the world by 2050

650MASEAN POPULATION

(Million)

Source: Bain & Company (2019)

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Market SizeDigital exposure is rapidly changing the game in all industries

15% of Visa’s domestic payment transactions

26.4KCLASSE TRANSACTIONS

(Million Baht)Visa’s domestic payment

transactions

176KVISA PAYMENT TRANSACTIONS

(Million Baht)Total tourism revenues in Thailand

2,500KTOURISM REVUNUES

(Million Baht)

Source: Visa (2016), Tourism Authority of Thailand

ClassePay

10

6 Major Tourist Cities in Thailand and Top Leading Outlets

1. BANGKOK

Search by Major Cities

2. PHUKET

449K

5. CHIANGMAI

106K3. PATTAYA

264K

4. KRABI

115K

6. KOH SAMUI

102K

TOURISM REVENUEs

(million Baht)

900K 1,936K

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Market Adoption

EVENTS & EXPERIENCES (Ontrade Channel)

• Songkarn Events (0.8M)• New Year Events (1M)• Music Events (5M)• Chinese Tourists (9M)

DIGITAL MARKETING(Online Channel)

`• Blockchain Media• ClassePay Platform• Linke to Merchants’ Social

Media```

PARTNERSHIPS (Network Communities)

• Blockchain• Retail• Entertainment• Travel & Tourism• Finance & Securities

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Network Effect from Three Focus Areas

Business Model

RevenuesProjected by

2021

We charge around 1-5% commission on each crypto payment transaction

792TRANSACTION REVENUES

(Million Baht/year)

Transaction AmountAverage 5,000

Baht/transaction

150AVERAGE FEE

(Baht/transaction)

Payments with Cryptocurrencies

15% of Visa Transactions in Thailand

26,400TRANSACTION VALUES

(Million Baht/year)

Source: Visa (2016)

13

LUXURY

TRADITIONAL PAYMENT PLATFORM

AFFORDABLE

CRYPTO PAYMENT PLATFORM

ClassePay

Competition 14

Competitive Advantage

First to MarketFor Crypto Payment Transaction

Ease of UseSearch by city, merchant’s types and

location & cryptocurrencies

Merchant NetworkBuilding strong merchant network and

business development

Trade IncentiveMerchants and users can make money

by linking referrals

Consumer ExperienceMaking shopping and entertainment

experience easier and more enjoyable

Luxury BrandingLeading our business with long-term

brand building strategy

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CEO

Dr. Pavuth Sriaranyakul (Dr. Paa)

Blending the Knowledge of Blockchain, Cryptocurrencies, and Entertainment Industries

01

• PhD in General Management from Singapore Management University.

• 25 Years of Experience in Marketing, Sales, and Business Development for Luxury Brands, International Spirits, Retail and Entertainment Industry.

CFO

Dr. Phadet Jinda (Dr. Tony)

• PhD in Information Studies from KhonKaen University.

• Experience in Phuket City Development, SMART City, and various Public and Private Organization, and Expertise in Information Technology such as Fintech, Blockchain and Cryptocurrency.

CTO

PhawatLertarlyasakchai (Arm)

• B.Eng in Computer Engineering from Kasetsart University.

• 4 Years Winning in the World RoboCup and in The International Olympiad in Informatics (IOC) and 5 Years in the Blockchain Technology.

• Founder of Skuberg Co., Ltd (Blockchain Tecnology Provider).

COO

Scott Ng

04

• Dip. In Digital Media Design, Nanyang Polytechnic in Singapore

• More than 10 Years of Broad Experience with the internet and digital media and expert in branding, advertising, marketing and real estate investment in Singapore.

Team

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