pinterest: the what, why and how
DESCRIPTION
Pinterest has exploded in recent months. This presentation provides an ovTRANSCRIPT
The What, Why and HowMarch 2012
What is Pinterest?“A content sharing service that allows members to "pin" images, videos and other objects to their pinboard.”- Pinterest
“The latest craze in social media – the chic new visually stimulating social sharing site is quickly joining the likes of Facebook, Twitter and StumbleUpon.”- Jeff Bullas, jeffbullas.com
What is Pinterest?
"A fun reminder of the clothes I will never afford/fit into, the home decor I will never afford/fit into our small house, the recipes and crafts I am too lazy to ever make, the sayings I wasn't clever enough to think of my own, the photos I wish I had taken but didn't."
What is Pinterest?
Pinterest reached 10M (U.S.) monthly uniques faster than any standalone site…. EVER
The New, Shiny Toy
Women Rule!
Female
Male
30%
70%
How Does Pinterest Make Money?
Revenue Could Also Come From…
• Advertising through branded campaigns, outbound links and traditional ads.
• Ecommerce partners for affiliate links• Selling goods and services to users (e.g. virtual
goods, printed collections, premium tools)• Selling user data/analytics
Let’s Get Started – 1, 2,31. Ask for an invitation2. Create a Pinterest profile. 3. Link a Twitter account and upload a branded
logo4. Follow other people with the same
"interests" as your brand5. Create boards6. Pin, pin, pin
Get the Browser Add-On
Place it on Website or Blog
Use an iPhone
What to Pin, What to Pin?
How to Pin
Your Text Here
Step#1:Select Image
Step #2After clicking on “Pin It” button in browser or Website, images will appear. Select the one you want to appear.
Step 3:Click on “Pin This”
Step 5:Pick the board for it appear, write a short description and, if you want, also post it to Twitter
What’s in it for PR and Marketers?
The Power of Referrals
“This is big”- TechCrunch, March 8, 2012
Links, Baby!
Every pin links back to a Website. The more something is pinned or repinned, the bigger the potential for referral traffic.
The Power of Referrals
Everyone’s Climbing on the Bandwagon
Engagement
• More than 80% of all pins are re-pins, which shows Pinterest’s viral potential.
• Comments and likes on your pins show fans are engaged and invite others to join in the conversation about your content.
An infographic is
pinned
And then this
happens…..
Contests
• Best PinboardUsers create a pin board; brands select the best one.
• Most likes/repinsEntrants create pinboards and specific images for users to like and/or re-pin. Winner(s) based on the amount of likes/re-pins they receive.
• Sweepstakes EntriesRandom winners drawn from a pool on entries. People can enter the sweepstakes by repining an image and/or following a brand on Pinterest.
Metrics
• Pinterest currently doesn’t provide analytics or metrics
• You can track referrals using a service such as Google Analytics
New Analytics Services Are Coming
Copyright
• TOS updated to remove Pinterest’s right to sell a user’s content.
• It also released simpler tools for people to report alleged copyright or trademark infringements.
No Pinterest for You!
Websites can block people from pinning their content by inserting a small piece of
code provided by Pinterest
No Pinterest for You!
Copyright
1. Try to pin original content2. If you pin something, make sure there’s a link to
the original Web site so the owner gets referral traffic
3. If you get a DMCA Take Down Notice, comply…immediately.
Thanks!Mark Evans
Principal, ME Consulting“Helping startups and entrepreneurs succeed”
[email protected]: @markevans
LinkedIn: http://ca.linkedin.com/in/markev