pinterest: what it is and why you should care
DESCRIPTION
This is an edited version of a Webinar I gave for a corporate client. If you're wondering why you should pin (especially if you're already on Facebook and Twitter), check out the slides on users' time on Pinterest and their buying habits once on the site.TRANSCRIPT
WHAT IS IT AND WHY WE SHOULD CARE
First – it’s your turn
Who are you?
What does Pinterest mean to you?
How do you currently use it?
What do you want to learn about it?
So what is Pinterest exactly?
The One-Liner
Pinterest is a social media platform centered around lifestyle
Lifestyle Seekers on Pinterest Look For
Information
Ideas
Inspiration
Pinterest Words To Know
Boards
Pins
Followers
More Pinterest Words To Know
Repin Like
Follow
Comment
…when we’re already on Facebook & Twitter?
Why do Pinterest …
Pinterest Users Spend More Time
Pinterest Facebook0
2
4
6
8
10
12
14
16
http://www.modea.com/images/modea/site/uploads/logos/pinterest_infographic.jpg
Pinterest Users More Apt To Buy
Pinterest Facebook0%
10%
20%
30%
40%
50%
60%
http://www.steelhouse.com/social-shopping-2012-survey/
Pinterest Users Spend More Money
Pinterest Facebook$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-saleshttp
://boticca.com/blog/facebook-vs-pinterest-infographic-5-things-weve-learned/
Other Advantages of Pinterest
Great for visually-based audience or market
Fewer contest restrictions
But Think Before You Pin
Don’t Be This Guy
Pinterest Biz Practice #1
Celebrate your fans’ lifestyle
Pinterest Biz Practice #2
Remember the three “Is”
Information
Ideas
Inspiration
Marketing Goals Achieved Via Savvy
Increase brand awareness
Drive Website traffic
Strengthen brand identity
Gather market data
Thinkable Takeaways
Understand why people use Pinterest
Begin your Pinterest strategy by embracing your community and emphasizing what they flock to on the platform
Take those ideas and then map out how to convert said community rules and enthusiasm to sales
Want to learn more?
Email me (Lisa Kalner Williams): [email protected]
Join my Facebook community: www.facebook.com/sierratierramarketing
Subscribe to my social media marketing blog posts: http://feeds.feedburner.com/SierraTierraMarketi
ng Or …. let’s pin together!
www.pinterest.com/rooibosqueen
Photo credits
Beaders: http://www.flickr.com/photos/artrebels/5179176830
Bikers: http://www.flickr.com/photos/see-through-the-eye-of-g/6828361906
Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Megaphone man:
http://www.flickr.com/photos/scottiet812/2918178633
