A.CallaghanA.Callaghan

Pinterest defines itself as, “...a tool for collecting and organizing the things that inspire you.”

A.Callaghan

A.CallaghanA.Callaghan

• Founded in January 2010 • Ben Silbermann CEO (visionary) • Evan Sharp (architect)• Paul Sciarra (left in April 2012)• Valued at $3.8 billion

• 3rd largest social network behind Facebook and Twitter

• Close to 50 million unique monthly users worldwide (Mar ’13)

• No revenue yet

Promoted Pins debuted October 9, 2013

1st pin

A.CallaghanA.Callaghan

• Clean layout• Free, open to public (originally by-invite

only)• Top categories: fashion, beauty, food,

home, weddings

A.CallaghanA.Callaghan

Note the color selection of her images, the adorable board names, and the choice of a relevant “cover pin” Again, color choice, pin-worthy recipes, mommy

bloggers love this stuff!

J Crew’s September catalog debuted on Pinterest.

A.CallaghanA.Callaghan

• Contests are an innovative way that businesses use Pinterest to achieve goals.

• Add more followers, increase brand awareness, increase sales, launch a new product, increasing website traffic.

A.CallaghanA.Callaghan

• Why are some brands more popular than others?• “Rich Pins”• Emails sent to those who pinned items that later went on sale.• Brands should add a “Pin It!” widget to their product websites.