María Soledad Jacobson

Case Study

Social Media for Journalists Course – First Semester 2013University of Miami

About the Company

Ben Silbermann, Paul Sciarra and Evan Sharp

Social network of photo sharing

Architect. He was product

designer at Facebook

Headquarter located in San Francisco, CA.

Founded in 2010 He worked

at Google

Ben Silbermann

Evan Sharp

About the Company

More than 80 employees

Available in five languages

Platforms: Web, iOS and Android

English Spanish

Dutch Portuguese

French

Three Rules

Be Yourself Pinning things that express what you really are and what you like

Be Respectful Be kind and remember there are people at the end of your comments

Encourage Artist to create great work by linking back to their pages

“Everyone is proud of some aspect of their life. We wanted to build a site that celebrate that.

It was the very first thing we wanted to do” Ben Silbermann, Pinterest CEO

How to use it Board Where you organize your pins in boards by topic.

Some ideas as example

It can be Public or Secret Do it yourself

Inspiring quotesFashion

An image or a video that you add to Pinterest (in your board)

Visual content can be upload from others webs or your own compute

Pin

How to use it Profile: KEY COMPONENT

Correct size of images

400 x 600 pixels

Tagline

Show balance between

professional and friendly

Finding Pins and boards

Report

Connecting people

Follow / UnfollowLikes

Comment

Repin “What you learn about a person through their collection is the true to who they are”

Karen Lacey, Pinterest Power author

Connecting people

Contacts are not in

Pinterest yet

Just click FOLLOW and you will start sharing

boards

Contact friends

Find new friends

Increase traffic

Memes The How to Pin

Step by step

Infographics

for business

Today ELLE sees that certain content receives more than 70% traffic from Pinterest

Media

Seven times as the other board

New York Fashion Week

“ELLE uses Pinterest to inspire women to explore and celebrate their own style in all aspects of their lives”.

Brian Madden, Executive Director of Audience Development and Social

Media

for business

Insurance Company

“Our approach is to make relevant and easy pet health information available in a visually compelling format. This

helps us engage with the pet-loving community on Pinterest” Natasha Ashton, Petplan CEO

Petplan increase 87% in new site traffic and a 12.5% in insurance quote requests.

Audience and evolution 80%

20%

Pinterest age is just 3 years

COMSCORE

NIELSEN

Both researches are from

2012

See what people are pinning from your website

Understand where those pins are going

Recent News: AnalyticsMain Objectives

Be aware of what is the most popular content of your website

Recent News: new design

Simple

Cleaner

Bigger photos

Users comments about the new look

Yesterday announcement

Do you have any questions?

References Miles, Jason and Lacey, Karen “Pinterest Power”. United States. Mc Graw

Hill, 2013

http://pinterest.com/bonnietsang/ http://pinterest.com/petplan/ http://pinterest.com/elle/ http://www.elle.com/ http://pinterest.com/petplan/ http://vimeo.com/61580880 http://www.repinly.com/pinner.aspxpid=8330&p=1&by=follr&cat=&rnk=8 http://blog.pinterest.com/post/45669182372/our-new-look-more-ways-to-

discover-what-you-love http://www.clasesdeperiodismo.com/2013/03/16/preguntas-claves-que-p

uedes-responder-con-analytics-de-pinterest/