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A Discovery EngineTRANSCRIPT
Pin It.Pin It.PIN IT!
Save-and-Share Photo Sites: A Look at Pinterest and Clipboard
by @ShaunaCausey
Ragecomics.com
Pinning: It’s like a sport…
Pinterest.com
“Hottest start-up in Silicon Valley.” -WSJ
“Twitter for photos.” -Technorati
“Proving competition for Facebook.” –The Texan
Delicious + Flickr + Twitter in one site.
Pinterest: 101SET-UP• Add profile info• Link Facebook and Twitter
USE• Upload images or vidoes (pins)• Include a click-through link for each
pin• Repin other photos from the feed
PROMOTE/ENCOURAGE SHARING• Add a “follow” or “pin it” button
from your site • Integrate Pinterest into your
communication plan: drive traffic and promote your boards across platforms.
Pin. Save. Share any photo. What is Pinterest? A place to organize and share
all the beautiful things you find on the web.
What is it?
Photo sharing social website and mobile app
Profile, news
feed, and photos
arranged by groups (boards)
The user’s feed:
A stream of photos
from everyone
you’re following
Pinterest: Why It Stands Out• Simple, Easy Design:
“One of the primary aspects that set Pinterest apart from other bookmarking services is rethinking how images should be presented to the user.” -DesignShack
• Low maintenance for brands
• Strong sharing component
• Fosters aspirational actions around our interest graph
• Sales Potential: Is it finally social commerce?
Pinterest Stats
Compete.com
Pinterest Stats
Who’s on the site?
Who’s on the site?
Pinterest: why all the hype about a few brands?
• Most the media examples were early adopters• Tell a story through photos• Cross promote from other social sites• Follow active users back• Pin product regularly• Learn and adapt based on community favorites
(repins and likes)• Find creative uses
Poll: Why do you use Pinterest?
#1 Find and save recipes
#2 Fashion ideas
#3 Inspirational Quotes
#4 News updates
#5 Home ideas
#6 Research on trip planning
#7 Funny photos
#8 Cute kid pics
Brands and Examples
Pinterest: Brands Who Rock…
• Whole Foods• Land’s End• ModCloth• West Elm• Etsy• Birch Box
Featuring Fan
Faves
Contests
Land’s End: Pin It To Win It Contest
Activism
Awareness for an event
Sharing Ideas
Pinterest: What’s next?
• Affiliate sales (in some form)• Forecasting trends• Crowdsourcing
Just a few ideas for brands...• Behind the scenes shots• Brand lifestyle boards• Employee and community wish lists • Posts about location/geography near the office• Infographics• Announce news- graphic press release
A note about Clipboard: the Pinterest for geeks…
Clipboard.com A place to save and share the web.
Clipboard: Why It Stands Out Besides having a similar experience to
Pinterest, Clipboard stands out for a few reasons:
1) Easy to save text, not just photos:
Save tweets, articles, and photos, entire web pages and photos.
2) Public and private clipping functionality
3) Technology: easy to use Clipper tool for text and photos
Want a beta invite to Pinterest or Clipboard? Or, have something to add? Let me know:
[email protected]/ShaunaCausey
Clipboard.com/Shauna