picture the impossible - meaningful play 2016
TRANSCRIPT
Picture the Impossible:Designing & Deploying a City-Wide ARG
Elizabeth LawleyRochester Institute of Technology
School of Interactive Games & Media • MAGIC Center
lawley.rit.edu
Let’s get some programmers together and put on a game!Let’s get some kids together and put on a show!
Budget: $0
THE DESIGN PROCESS
LearnExploreGiveSocialize
Location Games
2000+Players
6500 posts
907 threads
0 trolls/flames
66%Female
150Photosynths
~300SCVNGRplayers/week
Learn ExploreGiveSocialize
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IMPORTANT LESSONS LEARNED
Extended F2F Time is Critical
Large Scale Games Are Labor Intensive
Financial Support Doesn’t Have to be Cash on Hand
Financial Support Doesn’t Have to be Cash on Hand
• Design Consulting: $4,000 (Newspaper)• Supplies & Gala Party: $13,000
(Bing)• Summer Student Pay: $10,000
(RIT)• Individual Prizes: $5,000 (Kodak)• Donations: $17,000 (2 local
foundations)TOTAL: $46,000
Leadership Must Model Collaboration
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