PicoPublish has full focus on selling Perfion PIM - with great success

Product Information Management

“PicoPublish is deeply dedicated to helping the clients with the challenges of Product Information Management.”

PERFION PARTNER CASE STORY:

PicoPublish has experienced an enormous success with the Perfion PIM software system that makes it easy to keep track of all kinds of product data and product information. In 2012 the small company was named “Perfion Partner Of The Year” for selling the largest number of Perfion licences.

The Danish software company PicoPublish has specialized in the software system Perfion – a Danish Product Information Management PIM solution used by various kinds of companies to store and update all their product information in one single place. The system makes it possible to handle and maintain product data concerning e.g. component items in an extremely easy and effective way and reuse the data for all marketing channels in a global environment.

The first six months I sold absolutely NOTHING Per Groth, owner of PicoPublish, has nothing against telling his story honestly and bluntly:

It was a dismissal in 2009 that made him launch into IT entrepreneurship. And when starting self-employment with PicoPublish, he learned immediately that it was a really difficult time to establish a new business.

“Anyone could see that Perfion is an extremely smart and profitable PIM solution, also in 2009. But there was no money to invest at that time. After the first six month I had sold absolutely NOTHING”, tells Per Groth. “I was just sitting at my desk at home with the dog as my only companion. Fortunately, my wife and I had made the agreement that I should run the company for at least a year to begin with.”

Product Information Management

“Per Groth and the rest

of the PicoPublish team

are deeply dedicated to

helping their clients with

the challenges of Product

Information Management.

They are extremely focused

and have developed really

powerful skills. In addition,

they are highly skilled in

transferring this great

knowledge to their customers

by being very attentive and

having an understanding of

customer needs.

They simply spend

the necessary time to

understand the customer’s

requirements.”

Dick Brunebjerg, CEO, Perfion

WHY IS PICOPUBLISH SO SUCCESSFUL?

PARTNER CASE STORY

PARTNER CASE STORY

Today, well-known companies are among the customers Since the beginning in 2009, Per Groth and PicoPublish have got a really good grip of things. In four years he has grown his business from nothing to becoming a great success with plenty of Perfion implementations.

Today, large and well-known Danish companies such as HTH (kitchens), Rynkeby (juices), Sanistål (steel wholesale) and Fredericia Furniture are among the customers, and the number of Perfion implementations is constantly increasing.

After only four years, PicoPublish employs six staff plus Per Groth.

Nobia Group - an agreement with great potential An example of a company profiting immensely from the Perfion PIM system is the Danish kitchen manufacturer HTH. The agreement concerning HTH is just one example explaining why Per Groth looks into the future with confidence:

“HTH is owned by the Swedish Nobia Group, and the order for a Perfion solution for HTH was made at Group level. The Nobia Group owns 21 kitchen companies all over the world and therefore we see great potential in the agreement”.

Perfion fits all industry branches The power of Perfion is that it fits all kinds of industry branches with their various kinds of product information and different publication channels (catalogs, pricelists, data sheets, supplier portals, websites, e-commerce, social media, newsletters, etc.).

According to Per Groth, Perfion is like a box of bricks:

“The Perfion PIM system makes it possible to control massive amounts of product data, and I often explain it by comparing it with a box of Lego bricks, where the bricks can be assembled to fit the specific needs of all kinds of industry branches”.

Product Information Management

PARTNER CASE STORY

www.perfion.com - info@perfion.com

Partners are at the core of Perfion’s strat-egy. Internationally we sell and implement 100% through partners.

As a Perfion partner, you can enable new and existing customers to run multi-channel product communication directly on business data. The scalable setup for single source product data makes the solution a key element in any sustainable e-business strategy.

You get access to the Perfion standard solution, built on Microsoft technology (.NET). It includes Microsoft Dynamics AX and NAV integration out-of-the-box and allows you to easily integrate to all other standard ERP solutions. All integration is handled through an open API, which limits your need to invest in new technology and competencies.

Our partner program is designed with two types of partners in mind:

• The established ERP partner knowing all about structured data. These part-ners we enable to make their custom-ers run an integrated multi-channel marketing and e-commerce strategy.

• The creative agencies already deep with customers on online marketing strategies we help unlock how integra-tion to structured ERP data can bring these strategies even further.

Our product and partner program ensure fast implementation and short partner ROI as documented through several cases.

WISH TO BECOME A PERFION PARTNER?

A clear Perfion strategy bearing fruit

Originally, Per Groth is a formally trained programmer and he has, as he says, been working with almost everything within the field of IT.

As he was encouraged to sell the Perfion Product Information Management PIM solution back in 2009, he rose to the challenge and chose a business strategy with Perfion as the primary product.

This strategy has definitely born fruit. In 2012 PicoPublish was rewarded by being named “Perfion Partner Of The Year” – a prize that was won for selling the largest number of Perfion licences.

Full speed ahead into the futureThus, Per Groth has reason to be proud. In a very short time he has grown his business from nothing to becoming a great success with many customers.

“And now is the time to go full speed ahead. At any time, we at PicoPublish must be the ones to answer the question: How can we serve our customers even better than today?

PicoPublish’s turnover has quadrupled since 2011, and our goal for 2013 is to grow another 100%”, Per Groth finishes.

Niels Jernes Vej 8 - DK-9220 Aalborg - Denmark - Phone: +45 70 26 26 80 - Fax: +45 70 26 26 81

PARTNER CASE STORY

ABOUT PERFION Perfion is a 100% standard Product Information Management (PIM) solution for companies with a complex product structure or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product information which gives you control of all product data wherever they are applied. Perfion has a documented return on investment of less than a year.