Physician  Adop.on  of  Mobile  in  2015  Insights  into  Physician  Adop.on  and  Predic.ons  of    Mobile  for  2015  

Introduc.on    

As  healthcare  technologies  con/nually  advance  at  a  rapid  pace,  physicians  are  relying  on  mobile  technologies  more  than  ever  in  the  workplace.  In  this  survey,  MedData  Group  polled  physicians  across  a  variety  of  special/es  and  prac/ce  sizes  to  find  out  how  physicians  are  currently  using  mobile  in  the  workplace  and  their  predic/ons  for  healthcare  apps  in  the  coming  years.      Results  of  the  survey  were  compared  to  similar  surveys  we  conducted  in  the  previous  year.  

As  part  of  an  ongoing  research  program,  MedData  Group  regularly  surveys  physicians  across  special=es  and  prac=ce  sizes  from  around  the  U.S.  to  gauge  physician  percep=ons,  challenges,  and  behaviors.    The  results  of  these  findings  are  intended  to  provide  healthcare  professionals  with  insights  into  physician  trends  and  opinions.        This  report  includes  results  from  a  survey  conducted  by  MedData  Group  in  January  2015  and  comprises  a  total  of  375  survey  responses.    

 

Research  Methodology    

Top  Reasons  for  Physician  Adop/on  of  Mobile  Health    

Did  You  Know?  

Top  Content  Types  Read  or  Viewed  on  a  Mobile  Device  by  Physicians  

Predic/ons  for  the  Most  Used  Healthcare  Apps    in  2015  by  Physicians  

Did  You  Know?  

About                                                                          Reports  

MedData  Point  is  a  market  research  program  powered  by  MedData  Group  that  collects  and  analyzes  data  from  the  Medical  Product  Guide  community  to  provide  healthcare  professionals  with  insights  into  the  latest  trends,  technologies,  and  percep/ons  in  healthcare  among  physicians  across  a  variety  of  special/es  and  prac/ce  sizes.    This  data  is  provided  for  informa=onal  purposes  only.  Any  usage  of  the  data  should  cite  MedData  Group  as  the  source  of  informa=on.  For  press  inquiries,  please  contact  media  rela=ons  listed  below.    

Media  Contact  Aimee  Gindin  Media  Rela/ons  aimee.gindin@meddatagroup.com  (412)-­‐400-­‐6021  

About  MedData  Group  

MedData  Group  provides  demand  genera/on,  content  marke/ng,  and  data  services  for  providers  of  healthcare  technology,  medical  devices,  pharmaceu/cals,  medical  educa/on  and  others  looking  to  engage  with  professional  healthcare  audiences  and  communi/es  by  using  a  fundamentally  unique  approach.    MedData  Group  publishes  Medical  Product  Guide,  the  industry’s  go-­‐to  resource  that  provides  clinicians  and  healthcare  professionals  with  meaningful  vendor,  product  and  industry  informa/on.    By  distribu/ng  meaningful  content  to  healthcare  professionals,  we  are  able  to  collect  more  data,  glean  deeper  insights,  and  reach  larger  audiences  than  any  other  demand  genera/on  service.      Using  behavioral  analy/cs  and  big-­‐data  techniques,  our  proprietary  content  and  lead  management  system  produces  unrivaled  insights  that  we  apply  to  best-­‐in-­‐class  marke/ng  prac/ces  to  achieve  unmatched  results  towards  helping  our  clients  reach  their  business  goals.    

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