philadelphia direct marketing association phillydma ... · campaign but can always use your help....
TRANSCRIPT
Spring 2019
direct views
Coffee Talks ............................................................... page 2
The 2019 Benny Awards ...................................... pages 3-4
Thoughts from the Board, Upcoming Events ........... page 5
PHILADELPHIA DIRECT MARKETING ASSOCIATION
The 2019 Best of Show — Harte Hanks
5 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 6 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook!
THOUGHTS FROM THE BOARD by Lisa Mark
Hello, it is my great pleasure to greet you as the president of
PhillyDMA. Hoping everyone is ready for another summer and is looking forward to it as much as I am. And to kick off our summer, the PhillyDMA has a fresh new look and format for our newsletter! We want to share more photos of our events, highlight our membership, and invite you to send us your photos.
I was thrilled to see so many of our members and new faces attend our various Coffee Talk Series. They have been a huge success with great excitement and turnout. I want to express my gratitude to our Coffee Talk speakers thus far, Miguel Ferry, Julian Barkat, Lisa Formica, Dennis Fish and Lynda Taylor, who all went above and beyond to provide informative content and ideas! Keep an eye out for our upcoming Coffee Talk dates. If you would like to be one of our Coffee Talk speakers, please do not hesitate to reach out to myself or one of the board members.
Welcome to our newly joined members! PhillyDMA is very happy to welcome you and we look forward to seeing you at our events and seminars. PhillyDMA is looking to increase its membership base and is currently working on a membership campaign but can always use your help. If you would like to increase your participation within the PhillyDMA , particularly helping with our membership endeavors, please let us know.
We are constantly updating the PhillyDMA website - www.phillydma.org - the internet home of our organization — where you will find news and our schedule of events. So be sure to check it often so you are informed of what’s going on. And make sure to follow us…
www.facebook.com/phillydma.org/ @PhillyDMA
www.linkedin.com/groups/96432/ phillydma
After all, we are all connected with just a few clicks away.
The board has been working diligently with the launch of our new format newsletter, planning our July 15 golf outing, developing Coffee Talks, scheduling membership activities, coordinating events with DMAW and educational events for students with Drexel University LeBow College of Business, and of course reeling off of our 2019 Benny Awards program.
May you have a fun filled happy summer, Lisa R Mark, President PhillyDMA, Philadelphia’s source for Direct Marketing.
2019 PhillyDMA Board of Directors
President Lisa Mark American Solutions for Business
Vice President Steve Burkholder Merkle
Chairperson Geff Rapp Group G Marketing Partners
Treasurer Tim Hughes TPG Direct
Members John Caliendo Bradley Graphics
Jennifer Carahaly Colortree Group
Gary Ide Independent Graphics
Joanna Smith MACSA
Taylor Brady Group G Marketing Partners
Spring 2019 PhillyDMA DirectViews is published by and for members of the PhillyDMA and other interested direct marketers. For more information, visit www.phillydma.org.
Editor Joanna Smith
Co-Editor Taylor Brady
Design/Layout Green Eye for Design
Printing/Lettershop Independent Graphics, Inc.
Office PhillyDMA c/o GPAMG Bala Pointe Centre 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004
484-388-4393 Email: [email protected] www.phillydma.org
PHILADELPHIA DIRECT MARKETING ASSOCIATION
Thursday, June 20th, 9:30 - 10:30 a.m. Coffee Talk
“Digital Data is Not Just for Digital Marketing: How to Harness Digital
Data Legally to Increase Acquisition” Dave Cesaro, Executive Director of Client
Marketing-Team Retail, Valassis
Maggiano’s Little Italy, 205 Mall Blvd, King of Prussia, PA 19406
Register online at: www.phillydma.org/events
Monday, July 15th, 10:30 a.m. 2018 PhillyDMA Golf Classic
Pinecrest Country Club 101 Country Club Dr Lansdale, PA 19446
New this year: Miniature Golf Contest at 1:30 p.m. For information about sponsorships
and to register go to: www.phillydma.org/events
Wednesday, September 18th 9:30- 10:30 a.m.
Coffee Talk “Geotagging and Direct Marketing”
Hosted by Greg Olenski of Group G Marketing Partners and
Mike Tokar of Fry CommunicationsLocation to be determined
Register online at: www.phillydma.org/events
PhillyDMA Calendar of Events Visit our website for event updates: www.phillydma.org/events.
See inside for the 2019 Benny Award Winners >>>
2 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 3 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 4 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook!
with the PhillyDMA
Creating grounds for discussion
July 19, 2018 • 9:30-10:30 amWeWork Philadelphia
1601 Market St, 20th Floor, Philadelphia, PA 19103
JUST BREW IT
Lorem ipsum
Pinecrest Country Club101 Country Club Dr, Lansdale, PA 19446
PhillyDMA | 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004 | 484-388-4393 | phillydma.org
PHILADELPHIA DIRECT MARKETING ASSOCIATION
2019 Golf ClassicMonday, July 15th — 10:30 a.m.
Register now at: PhillyDMA.orgSponsorships Available: Contact Sal Caimano at
215-205-6859 [email protected]
Originating in 2018, The PhillyDMA’s Coffee Talk Series offers networking
opportunities to PhillyDMA members and industry leaders. During each event, a direct marketing leader presents on a current marketing topic, which typically leads to an open discussion over coffee and breakfast. The Coffee Talks create a space for direct marketing peers and leaders to come together and keep in-step with today’s marketing trends. Coffee Talks are held throughout the year with our next talk, “Digital Data is Not Just for Digital Marketing: How to Harness Digital Data Legally to Increase Acquisition”with Dave Cesaro, scheduled for June 20th.
2019 BEST IN SHOW WINNER Harte Hanks
Direct Mail – B-to-C (lead generation or retention) — ADT VR
2019 PEOPLE’S CHOICE AWARD Comcast Business
Integrated Media Campaign-B-to-B (image or brand) — Branch Office Optimization: Dear HQ
2019 BENNY AWARD WINNERSIn the category of Direct Mail – B-to-C (lead generation or retention) Harte Hanks — ADT VR
In the category of Interactive – Online Video Harte Hanks — ADT VR
In the category of Integrated Media Campaign – B-to-C (lead generation or retention) Harte Hanks — ADT VR
In the category of Integrated Media Campaign – B-to-B (image or brand) Comcast Business — Branch Office Optimization: Dear HQ
In the category of Interactive – Banner Ads, Website, Microsite, Landing PageAon Affinity — Bankers Insurance Service Website Re-Launch
In the category of Agency/Supplier Self-Promotion – Any Channel — Direct Choice, Inc. — Below the Surface
In the category of Integrated Media Campaign – B-to-B (lead generation or retention) Comcast Business - Branch Office Optimization: Dear HQ
In the category of Direct Mail – B-to-B (lead generation or retention)Comcast Business — Branch Office Optimization: Dear HQ
In the category of Direct Mail – Fundraising/Non-ProfitSchultz & Williams — Children’s Mercy Hospital: Wish List Appeal
In the category of Interactive – EmailAon Affinity — E&O Agents Email; and, Harte Hanks — Sony aibo Launch
In the category of Creative Only Direct MailAon Affinity — Huntington T. Block (HTB) Symphony & Orchestra Invitation Campaign
In the category of Creative Only Website Aon Affinity — IHG Website
In the category of Cutting Room Floor – Presented but never executedDirect Choice, Inc. — Independence Blue Cross: “Power of One”
In the category of Creative Only OtherAon Affinity — Insurmark Website and eBook
In the category of Creative Only EmailHarte Hanks — Sony Dolby Vision Launch
In the category of Other Media - Outdoor, Transit, Posters, Point of PurchaseTPG — Why WAEPA
Integrated Media B-to-B (image or brand)Aon Affinity — AICPA New Creative/Branding
Congratulations! 2019 Benny
Award Winners
PhillyDMA members converse during cocktail hour on The Spirit of Philadelphia.
Victoria Noboa poses with her 2019 Future Business Leader Award.
ICS and Benny Chair Jennifer Carahaly display the list of this year’s Benny sponsors.
Aon Affinity gathers for a photo with their Benny Awards.
Mike Tokar and Benny’s Host Jim Covelens pose for a photo after the award ceremony.
Direct Marketer of the Year Nick Lanzi makes a speech after being presented with his award.
The Comcast Business team wins the People’s Choice Award.
Square One wins the Supplier of the Year Award.
As a PhillyDMA member, we want you to be a part of our publication. Do you have photos you’d like to share from one of our events, or an event that your company hosted? Maybe a direct marketing topic you’ve been dying to write about that we could all learn from?
Send it to us: Submit your content by emailing us at [email protected]
March Coffee Talk Our sold-out March 12th Coffee Talk featured Dennis Fish, marketing executive at ICS Corporation. Dennis led the discussion on the best data strategies for impactful direct marketing campaigns. PhillyDMA members were also treated with a tour of ICS’s production floor to see how the strategies were executed.
April Coffee Talk Our April 4th Coffee Talk featured Lynda Taylor, vice president and group account director at Quattro Direct. In addition to her role at Quattro, Lynda’s direct
marketing career includes leadership roles at Intellidyn Corporation and Devon Direct. During the Coffee Talk, Lynda guided the group through a discussion on how brands foster results in a changing marketplace through her presentation “Building Organic Growth Using Your Client’s Marketing Key Performance Indicators.”
GET ACTIVE!Join our Board of Directors
Email us at [email protected]
We want to hear
from you!
Direct Marketer of the Year — Nick Lanzi Nick Lanzi never forgets his humble beginnings in the business as an account with Devon Direct. Now, an entrepreneurial leader of Direct Choice, Nick is the embodiment of what makes the Philadelphia’s direct marketing scene more collaborative than competitive.
The personal touch Nick puts into client relationships and his management style has allowed him to create a thriving business and award-winning team. In 2017, Direct Choice was recognized as part of the Philadelphia Business Journal’s Soaring 76, honoring the 76 fastest growing companies in the Greater Philadelphia area. That same year, his agency was included in the Philadelphia 100, a merit-based award given to the region’s fastest growing, privately-held companies.
2019 Future Business Leader — Victoria NoboaVictoria Noboa has always been a problem solver, constantly balancing being analytical and creative is what she does best.
In 2017, Victoria joined ICS Corporation. As ICS began to evolve, Victoria found her niche in developing the foundation of ICS’s Marketing Division. Today, she is responsible for working with ICS’s client base to find new and innovative ways to utilize direct mail as part of an omni-channel strategy.
Supplier of the Year — Square OneThe Team at Square One has been a long-standing ambassador to the Direct Marketing Community. They continue to make contributions to the PhillyDMA and the industry on all levels.
Square One is a national marketing logistics company servicing direct mail agencies and corporate America since 1994. They deliver increased response rates for B2C and B2B campaigns through secure data management, targeting messaging and multi-touch programs.
Square One’s single-source technical and production capabilities provide stress relief for the over stretched, busy marketer. From automated programs to complex direct mail packages with reduced program costs and accelerated approach to messaging delivery to market.
2 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 3 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 4 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook!
with the PhillyDMA
Creating grounds for discussion
July 19, 2018 • 9:30-10:30 amWeWork Philadelphia
1601 Market St, 20th Floor, Philadelphia, PA 19103
JUST BREW IT
Lorem ipsum
Pinecrest Country Club101 Country Club Dr, Lansdale, PA 19446
PhillyDMA | 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004 | 484-388-4393 | phillydma.org
PHILADELPHIA DIRECT MARKETING ASSOCIATION
2019 Golf ClassicMonday, July 15th — 10:30 a.m.
Register now at: PhillyDMA.orgSponsorships Available: Contact Sal Caimano at
215-205-6859 [email protected]
Originating in 2018, The PhillyDMA’s Coffee Talk Series offers networking
opportunities to PhillyDMA members and industry leaders. During each event, a direct marketing leader presents on a current marketing topic, which typically leads to an open discussion over coffee and breakfast. The Coffee Talks create a space for direct marketing peers and leaders to come together and keep in-step with today’s marketing trends. Coffee Talks are held throughout the year with our next talk, “Digital Data is Not Just for Digital Marketing: How to Harness Digital Data Legally to Increase Acquisition”with Dave Cesaro, scheduled for June 20th.
2019 BEST IN SHOW WINNER Harte Hanks
Direct Mail – B-to-C (lead generation or retention) — ADT VR
2019 PEOPLE’S CHOICE AWARD Comcast Business
Integrated Media Campaign-B-to-B (image or brand) — Branch Office Optimization: Dear HQ
2019 BENNY AWARD WINNERSIn the category of Direct Mail – B-to-C (lead generation or retention) Harte Hanks — ADT VR
In the category of Interactive – Online Video Harte Hanks — ADT VR
In the category of Integrated Media Campaign – B-to-C (lead generation or retention) Harte Hanks — ADT VR
In the category of Integrated Media Campaign – B-to-B (image or brand) Comcast Business — Branch Office Optimization: Dear HQ
In the category of Interactive – Banner Ads, Website, Microsite, Landing PageAon Affinity — Bankers Insurance Service Website Re-Launch
In the category of Agency/Supplier Self-Promotion – Any Channel — Direct Choice, Inc. — Below the Surface
In the category of Integrated Media Campaign – B-to-B (lead generation or retention) Comcast Business - Branch Office Optimization: Dear HQ
In the category of Direct Mail – B-to-B (lead generation or retention)Comcast Business — Branch Office Optimization: Dear HQ
In the category of Direct Mail – Fundraising/Non-ProfitSchultz & Williams — Children’s Mercy Hospital: Wish List Appeal
In the category of Interactive – EmailAon Affinity — E&O Agents Email; and, Harte Hanks — Sony aibo Launch
In the category of Creative Only Direct MailAon Affinity — Huntington T. Block (HTB) Symphony & Orchestra Invitation Campaign
In the category of Creative Only Website Aon Affinity — IHG Website
In the category of Cutting Room Floor – Presented but never executedDirect Choice, Inc. — Independence Blue Cross: “Power of One”
In the category of Creative Only OtherAon Affinity — Insurmark Website and eBook
In the category of Creative Only EmailHarte Hanks — Sony Dolby Vision Launch
In the category of Other Media - Outdoor, Transit, Posters, Point of PurchaseTPG — Why WAEPA
Integrated Media B-to-B (image or brand)Aon Affinity — AICPA New Creative/Branding
Congratulations! 2019 Benny
Award Winners
PhillyDMA members converse during cocktail hour on The Spirit of Philadelphia.
Victoria Noboa poses with her 2019 Future Business Leader Award.
ICS and Benny Chair Jennifer Carahaly display the list of this year’s Benny sponsors.
Aon Affinity gathers for a photo with their Benny Awards.
Mike Tokar and Benny’s Host Jim Covelens pose for a photo after the award ceremony.
Direct Marketer of the Year Nick Lanzi makes a speech after being presented with his award.
The Comcast Business team wins the People’s Choice Award.
Square One wins the Supplier of the Year Award.
As a PhillyDMA member, we want you to be a part of our publication. Do you have photos you’d like to share from one of our events, or an event that your company hosted? Maybe a direct marketing topic you’ve been dying to write about that we could all learn from?
Send it to us: Submit your content by emailing us at [email protected]
March Coffee Talk Our sold-out March 12th Coffee Talk featured Dennis Fish, marketing executive at ICS Corporation. Dennis led the discussion on the best data strategies for impactful direct marketing campaigns. PhillyDMA members were also treated with a tour of ICS’s production floor to see how the strategies were executed.
April Coffee Talk Our April 4th Coffee Talk featured Lynda Taylor, vice president and group account director at Quattro Direct. In addition to her role at Quattro, Lynda’s direct
marketing career includes leadership roles at Intellidyn Corporation and Devon Direct. During the Coffee Talk, Lynda guided the group through a discussion on how brands foster results in a changing marketplace through her presentation “Building Organic Growth Using Your Client’s Marketing Key Performance Indicators.”
GET ACTIVE!Join our Board of Directors
Email us at [email protected]
We want to hear
from you!
Direct Marketer of the Year — Nick Lanzi Nick Lanzi never forgets his humble beginnings in the business as an account with Devon Direct. Now, an entrepreneurial leader of Direct Choice, Nick is the embodiment of what makes the Philadelphia’s direct marketing scene more collaborative than competitive.
The personal touch Nick puts into client relationships and his management style has allowed him to create a thriving business and award-winning team. In 2017, Direct Choice was recognized as part of the Philadelphia Business Journal’s Soaring 76, honoring the 76 fastest growing companies in the Greater Philadelphia area. That same year, his agency was included in the Philadelphia 100, a merit-based award given to the region’s fastest growing, privately-held companies.
2019 Future Business Leader — Victoria NoboaVictoria Noboa has always been a problem solver, constantly balancing being analytical and creative is what she does best.
In 2017, Victoria joined ICS Corporation. As ICS began to evolve, Victoria found her niche in developing the foundation of ICS’s Marketing Division. Today, she is responsible for working with ICS’s client base to find new and innovative ways to utilize direct mail as part of an omni-channel strategy.
Supplier of the Year — Square OneThe Team at Square One has been a long-standing ambassador to the Direct Marketing Community. They continue to make contributions to the PhillyDMA and the industry on all levels.
Square One is a national marketing logistics company servicing direct mail agencies and corporate America since 1994. They deliver increased response rates for B2C and B2B campaigns through secure data management, targeting messaging and multi-touch programs.
Square One’s single-source technical and production capabilities provide stress relief for the over stretched, busy marketer. From automated programs to complex direct mail packages with reduced program costs and accelerated approach to messaging delivery to market.
2 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 3 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 4 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook!
with the PhillyDMA
Creating grounds for discussion
July 19, 2018 • 9:30-10:30 amWeWork Philadelphia
1601 Market St, 20th Floor, Philadelphia, PA 19103
JUST BREW IT
Lorem ipsum
Pinecrest Country Club101 Country Club Dr, Lansdale, PA 19446
PhillyDMA | 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004 | 484-388-4393 | phillydma.org
PHILADELPHIA DIRECT MARKETING ASSOCIATION
2019 Golf ClassicMonday, July 15th — 10:30 a.m.
Register now at: PhillyDMA.orgSponsorships Available: Contact Sal Caimano at
215-205-6859 [email protected]
Originating in 2018, The PhillyDMA’s Coffee Talk Series offers networking
opportunities to PhillyDMA members and industry leaders. During each event, a direct marketing leader presents on a current marketing topic, which typically leads to an open discussion over coffee and breakfast. The Coffee Talks create a space for direct marketing peers and leaders to come together and keep in-step with today’s marketing trends. Coffee Talks are held throughout the year with our next talk, “Digital Data is Not Just for Digital Marketing: How to Harness Digital Data Legally to Increase Acquisition”with Dave Cesaro, scheduled for June 20th.
2019 BEST IN SHOW WINNER Harte Hanks
Direct Mail – B-to-C (lead generation or retention) — ADT VR
2019 PEOPLE’S CHOICE AWARD Comcast Business
Integrated Media Campaign-B-to-B (image or brand) — Branch Office Optimization: Dear HQ
2019 BENNY AWARD WINNERSIn the category of Direct Mail – B-to-C (lead generation or retention) Harte Hanks — ADT VR
In the category of Interactive – Online Video Harte Hanks — ADT VR
In the category of Integrated Media Campaign – B-to-C (lead generation or retention) Harte Hanks — ADT VR
In the category of Integrated Media Campaign – B-to-B (image or brand) Comcast Business — Branch Office Optimization: Dear HQ
In the category of Interactive – Banner Ads, Website, Microsite, Landing PageAon Affinity — Bankers Insurance Service Website Re-Launch
In the category of Agency/Supplier Self-Promotion – Any Channel — Direct Choice, Inc. — Below the Surface
In the category of Integrated Media Campaign – B-to-B (lead generation or retention) Comcast Business - Branch Office Optimization: Dear HQ
In the category of Direct Mail – B-to-B (lead generation or retention)Comcast Business — Branch Office Optimization: Dear HQ
In the category of Direct Mail – Fundraising/Non-ProfitSchultz & Williams — Children’s Mercy Hospital: Wish List Appeal
In the category of Interactive – EmailAon Affinity — E&O Agents Email; and, Harte Hanks — Sony aibo Launch
In the category of Creative Only Direct MailAon Affinity — Huntington T. Block (HTB) Symphony & Orchestra Invitation Campaign
In the category of Creative Only Website Aon Affinity — IHG Website
In the category of Cutting Room Floor – Presented but never executedDirect Choice, Inc. — Independence Blue Cross: “Power of One”
In the category of Creative Only OtherAon Affinity — Insurmark Website and eBook
In the category of Creative Only EmailHarte Hanks — Sony Dolby Vision Launch
In the category of Other Media - Outdoor, Transit, Posters, Point of PurchaseTPG — Why WAEPA
Integrated Media B-to-B (image or brand)Aon Affinity — AICPA New Creative/Branding
Congratulations! 2019 Benny
Award Winners
PhillyDMA members converse during cocktail hour on The Spirit of Philadelphia.
Victoria Noboa poses with her 2019 Future Business Leader Award.
ICS and Benny Chair Jennifer Carahaly display the list of this year’s Benny sponsors.
Aon Affinity gathers for a photo with their Benny Awards.
Mike Tokar and Benny’s Host Jim Covelens pose for a photo after the award ceremony.
Direct Marketer of the Year Nick Lanzi makes a speech after being presented with his award.
The Comcast Business team wins the People’s Choice Award.
Square One wins the Supplier of the Year Award.
As a PhillyDMA member, we want you to be a part of our publication. Do you have photos you’d like to share from one of our events, or an event that your company hosted? Maybe a direct marketing topic you’ve been dying to write about that we could all learn from?
Send it to us: Submit your content by emailing us at [email protected]
March Coffee Talk Our sold-out March 12th Coffee Talk featured Dennis Fish, marketing executive at ICS Corporation. Dennis led the discussion on the best data strategies for impactful direct marketing campaigns. PhillyDMA members were also treated with a tour of ICS’s production floor to see how the strategies were executed.
April Coffee Talk Our April 4th Coffee Talk featured Lynda Taylor, vice president and group account director at Quattro Direct. In addition to her role at Quattro, Lynda’s direct
marketing career includes leadership roles at Intellidyn Corporation and Devon Direct. During the Coffee Talk, Lynda guided the group through a discussion on how brands foster results in a changing marketplace through her presentation “Building Organic Growth Using Your Client’s Marketing Key Performance Indicators.”
GET ACTIVE!Join our Board of Directors
Email us at [email protected]
We want to hear
from you!
Direct Marketer of the Year — Nick Lanzi Nick Lanzi never forgets his humble beginnings in the business as an account with Devon Direct. Now, an entrepreneurial leader of Direct Choice, Nick is the embodiment of what makes the Philadelphia’s direct marketing scene more collaborative than competitive.
The personal touch Nick puts into client relationships and his management style has allowed him to create a thriving business and award-winning team. In 2017, Direct Choice was recognized as part of the Philadelphia Business Journal’s Soaring 76, honoring the 76 fastest growing companies in the Greater Philadelphia area. That same year, his agency was included in the Philadelphia 100, a merit-based award given to the region’s fastest growing, privately-held companies.
2019 Future Business Leader — Victoria NoboaVictoria Noboa has always been a problem solver, constantly balancing being analytical and creative is what she does best.
In 2017, Victoria joined ICS Corporation. As ICS began to evolve, Victoria found her niche in developing the foundation of ICS’s Marketing Division. Today, she is responsible for working with ICS’s client base to find new and innovative ways to utilize direct mail as part of an omni-channel strategy.
Supplier of the Year — Square OneThe Team at Square One has been a long-standing ambassador to the Direct Marketing Community. They continue to make contributions to the PhillyDMA and the industry on all levels.
Square One is a national marketing logistics company servicing direct mail agencies and corporate America since 1994. They deliver increased response rates for B2C and B2B campaigns through secure data management, targeting messaging and multi-touch programs.
Square One’s single-source technical and production capabilities provide stress relief for the over stretched, busy marketer. From automated programs to complex direct mail packages with reduced program costs and accelerated approach to messaging delivery to market.
Spring 2019
direct views
Coffee Talks ............................................................... page 2
The 2019 Benny Awards ...................................... pages 3-4
Thoughts from the Board, Upcoming Events ........... page 5
PHILADELPHIA DIRECT MARKETING ASSOCIATION
The 2019 Best of Show — Harte Hanks
5 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 6 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook!
THOUGHTS FROM THE BOARD by Lisa Mark
Hello, it is my great pleasure to greet you as the president of
PhillyDMA. Hoping everyone is ready for another summer and is looking forward to it as much as I am. And to kick off our summer, the PhillyDMA has a fresh new look and format for our newsletter! We want to share more photos of our events, highlight our membership, and invite you to send us your photos.
I was thrilled to see so many of our members and new faces attend our various Coffee Talk Series. They have been a huge success with great excitement and turnout. I want to express my gratitude to our Coffee Talk speakers thus far, Miguel Ferry, Julian Barkat, Lisa Formica, Dennis Fish and Lynda Taylor, who all went above and beyond to provide informative content and ideas! Keep an eye out for our upcoming Coffee Talk dates. If you would like to be one of our Coffee Talk speakers, please do not hesitate to reach out to myself or one of the board members.
Welcome to our newly joined members! PhillyDMA is very happy to welcome you and we look forward to seeing you at our events and seminars. PhillyDMA is looking to increase its membership base and is currently working on a membership campaign but can always use your help. If you would like to increase your participation within the PhillyDMA , particularly helping with our membership endeavors, please let us know.
We are constantly updating the PhillyDMA website - www.phillydma.org - the internet home of our organization — where you will find news and our schedule of events. So be sure to check it often so you are informed of what’s going on. And make sure to follow us…
www.facebook.com/phillydma.org/ @PhillyDMA
www.linkedin.com/groups/96432/ phillydma
After all, we are all connected with just a few clicks away.
The board has been working diligently with the launch of our new format newsletter, planning our July 15 golf outing, developing Coffee Talks, scheduling membership activities, coordinating events with DMAW and educational events for students with Drexel University LeBow College of Business, and of course reeling off of our 2019 Benny Awards program.
May you have a fun filled happy summer, Lisa R Mark, President PhillyDMA, Philadelphia’s source for Direct Marketing.
2019 PhillyDMA Board of Directors
President Lisa Mark American Solutions for Business
Vice President Steve Burkholder Merkle
Chairperson Geff Rapp Group G Marketing Partners
Treasurer Tim Hughes TPG Direct
Members John Caliendo Bradley Graphics
Jennifer Carahaly Colortree Group
Gary Ide Independent Graphics
Joanna Smith MACSA
Taylor Brady Group G Marketing Partners
Spring 2019 PhillyDMA DirectViews is published by and for members of the PhillyDMA and other interested direct marketers. For more information, visit www.phillydma.org.
Editor Joanna Smith
Co-Editor Taylor Brady
Design/Layout Green Eye for Design
Printing/Lettershop Independent Graphics, Inc.
Office PhillyDMA c/o GPAMG Bala Pointe Centre 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004
484-388-4393 Email: [email protected] www.phillydma.org
PHILADELPHIA DIRECT MARKETING ASSOCIATION
Thursday, June 20th, 9:30 - 10:30 a.m. Coffee Talk
“Digital Data is Not Just for Digital Marketing: How to Harness Digital
Data Legally to Increase Acquisition” Dave Cesaro, Executive Director of Client
Marketing-Team Retail, Valassis
Maggiano’s Little Italy, 205 Mall Blvd, King of Prussia, PA 19406
Register online at: www.phillydma.org/events
Monday, July 15th, 10:30 a.m. 2018 PhillyDMA Golf Classic
Pinecrest Country Club 101 Country Club Dr Lansdale, PA 19446
New this year: Miniature Golf Contest at 1:30 p.m. For information about sponsorships
and to register go to: www.phillydma.org/events
Wednesday, September 18th 9:30- 10:30 a.m.
Coffee Talk “Geotagging and Direct Marketing”
Hosted by Greg Olenski of Group G Marketing Partners and
Mike Tokar of Fry CommunicationsLocation to be determined
Register online at: www.phillydma.org/events
PhillyDMA Calendar of Events Visit our website for event updates: www.phillydma.org/events.
See inside for the 2019 Benny Award Winners >>>
Spring 2019
direct views
Coffee Talks ............................................................... page 2
The 2019 Benny Awards ...................................... pages 3-4
Thoughts from the Board, Upcoming Events ........... page 5
PHILADELPHIA DIRECT MARKETING ASSOCIATION
The 2019 Best of Show — Harte Hanks
5 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook! 6 | PhillyDMA direct views | Spring 2019 Visit PhillyDMA on Linkedin and Facebook!
THOUGHTS FROM THE BOARD by Lisa Mark
Hello, it is my great pleasure to greet you as the president of
PhillyDMA. Hoping everyone is ready for another summer and is looking forward to it as much as I am. And to kick off our summer, the PhillyDMA has a fresh new look and format for our newsletter! We want to share more photos of our events, highlight our membership, and invite you to send us your photos.
I was thrilled to see so many of our members and new faces attend our various Coffee Talk Series. They have been a huge success with great excitement and turnout. I want to express my gratitude to our Coffee Talk speakers thus far, Miguel Ferry, Julian Barkat, Lisa Formica, Dennis Fish and Lynda Taylor, who all went above and beyond to provide informative content and ideas! Keep an eye out for our upcoming Coffee Talk dates. If you would like to be one of our Coffee Talk speakers, please do not hesitate to reach out to myself or one of the board members.
Welcome to our newly joined members! PhillyDMA is very happy to welcome you and we look forward to seeing you at our events and seminars. PhillyDMA is looking to increase its membership base and is currently working on a membership campaign but can always use your help. If you would like to increase your participation within the PhillyDMA , particularly helping with our membership endeavors, please let us know.
We are constantly updating the PhillyDMA website - www.phillydma.org - the internet home of our organization — where you will find news and our schedule of events. So be sure to check it often so you are informed of what’s going on. And make sure to follow us…
www.facebook.com/phillydma.org/ @PhillyDMA
www.linkedin.com/groups/96432/ phillydma
After all, we are all connected with just a few clicks away.
The board has been working diligently with the launch of our new format newsletter, planning our July 15 golf outing, developing Coffee Talks, scheduling membership activities, coordinating events with DMAW and educational events for students with Drexel University LeBow College of Business, and of course reeling off of our 2019 Benny Awards program.
May you have a fun filled happy summer, Lisa R Mark, President PhillyDMA, Philadelphia’s source for Direct Marketing.
2019 PhillyDMA Board of Directors
President Lisa Mark American Solutions for Business
Vice President Steve Burkholder Merkle
Chairperson Geff Rapp Group G Marketing Partners
Treasurer Tim Hughes TPG Direct
Members John Caliendo Bradley Graphics
Jennifer Carahaly Colortree Group
Gary Ide Independent Graphics
Joanna Smith MACSA
Taylor Brady Group G Marketing Partners
Spring 2019 PhillyDMA DirectViews is published by and for members of the PhillyDMA and other interested direct marketers. For more information, visit www.phillydma.org.
Editor Joanna Smith
Co-Editor Taylor Brady
Design/Layout Green Eye for Design
Printing/Lettershop Independent Graphics, Inc.
Office PhillyDMA c/o GPAMG Bala Pointe Centre 111 Presidential Blvd., Suite 231, Bala Cynwyd, PA 19004
484-388-4393 Email: [email protected] www.phillydma.org
PHILADELPHIA DIRECT MARKETING ASSOCIATION
Thursday, June 20th, 9:30 - 10:30 a.m. Coffee Talk
“Digital Data is Not Just for Digital Marketing: How to Harness Digital
Data Legally to Increase Acquisition” Dave Cesaro, Executive Director of Client
Marketing-Team Retail, Valassis
Maggiano’s Little Italy, 205 Mall Blvd, King of Prussia, PA 19406
Register online at: www.phillydma.org/events
Monday, July 15th, 10:30 a.m. 2018 PhillyDMA Golf Classic
Pinecrest Country Club 101 Country Club Dr Lansdale, PA 19446
New this year: Miniature Golf Contest at 1:30 p.m. For information about sponsorships
and to register go to: www.phillydma.org/events
Wednesday, September 18th 9:30- 10:30 a.m.
Coffee Talk “Geotagging and Direct Marketing”
Hosted by Greg Olenski of Group G Marketing Partners and
Mike Tokar of Fry CommunicationsLocation to be determined
Register online at: www.phillydma.org/events
PhillyDMA Calendar of Events Visit our website for event updates: www.phillydma.org/events.
See inside for the 2019 Benny Award Winners >>>