1

Senior Director,

European Marketing, IPD

Phil Tilley Global Marketing

Co-Chair

2

Session Topics

• Ten Years of Achievements

– Impact of Carrier Ethernet and the Work of the MEF

– Carrier Ethernet Fundamentals & Applications

– MEF Community

3

Carrier Ethernet Defined

The MEF has defined Carrier Ethernet as

A ubiquitous, standardized,

carrier-class Service and Network

defined by five attributes

that distinguish it from familiar

LAN based Ethernet

In the IT and Enterprise Communities,Carrier Ethernet is often referred to as

Ethernet Business Services

4

Impact of Carrier Ethernet & Work of the MEF

Robust Business Services Specifications &

Highest Growth Market

On track for $50bn revenues

Global adoption of more than 30 MEF

Specifications

Supporting broad range of applications

and vertical markets

Ethernet is the access of choice for IP

services

Preferred Solution Mobile Backhaul

Carrier Ethernet as a Transport Infrastructure

Global adoption Supporting Residential,

Business and Mobile Traffic

5

EducationStandards Compliance

Accelerating the Global Adoption of

Carrier Ethernet Networks

and Services

MEF: Defining Body of Carrier Ethernet

• 182 Member Companies• 86 Service Providers• Global Representation

6

7

Features• Low latency

• Predictable QoS

• 1 mbps to 10 gbps

• Standardized

• Reliable

• Manageable

• Optimal Line Usage

• Low cost

Carrier Ethernet Service Types

E-LAN Service Type for• Multipoint L2 VPNs• Transparent LAN Service• Multicast networks

E-Tree Service Type for• Rooted multi-point L2 VPNs• Broadcast networks• Telemetry networks

UNI

UNI

UNI

UNI

Multi-point to

Multi-point EVC

UNI UNI

UNIPoint-to-Point EVC

UNI

E-Line Service Type for• Virtual Private Lines (EVPL)• Ethernet Private Lines (EPL)• Ethernet Internet Access

ENNIUNI

Point-to-Point EVC

UNI

Rooted

Multipoint EVC

Carrier Ethernet

Access NetworkCarrier Ethernet

Service Provider

E- Access Service Type* for• Wholesale Access Services• Access EPL• Access EVPL

8

Ethernet Business Services

Carrier Ethernet is ideal for all key applications

• Site-to-site access, server consolidation, business

continuity/disaster recovery, Software as a Service,

Cloud computing, Internet access, VoIP,

distributed imaging, streamed/interactive video,

distributed storage area networks,

L2-VPNs, virtualization, IP transport

9

• Top Market Sectors

• Finance, Healthcare, Education, Government, IT,

Retail, Real Estate, Legal, Media, etc…

• Benefits

• Scalability, control, reliability, performance, data center

& server consolidation, expedites and enables new

applications

• Cost reduction, revenue acceleration

Brings significant benefits to mission critical applications

10

Carrier Ethernet Basics

Best delivered using MEF certified services and products

EVC: Ethernet Virtual Connection UNI: User Network Interface

“In a Carrier Ethernet

network, data is transported

across Point-to-Point and

Multipoint-to-Multipoint

Ethernet Virtual Connections

(EVCs) according to the

attributes and definitions of

the E-Line, E-LAN and E-

Tree services”

Service Provider

Carrier Ethernet Network

CE

UNI

End User Subscriber Site

EVC

UNICE

End User Subscriber

Site

InternetHosted

Applications

Delivered over the widest variety of access media

Simple, Cost Effective Services

11

Carrier Ethernet Locally, Regionally, Globally

Reaching company offices anywhere in the

world with the same Carrier Ethernet service

Service Provider

CE

UNI

End User Subscriber Site

ENNI: External Network to Network Interface; the physical demarcation point

between the responsibility of the two Service Providers

UNI

CE

End User Subscriber

Site Carrier

Ethernet

ExchangeENNI

Service Provider 2

Carrier Ethernet Network

ENNI

EVC

1

Carrier Ethernet Network

– MEF defines common standards for all providers

– Provides a common connection between providers

– Making the Carrier Ethernet a standard for the world

12

Multiple Classes of Service in Action

Application EVPL Profiles, Sample CoS ObjectivesCarrier Ethernet Service Provider

Committed Information

RatePriority

Excess Information

Rate

10 mbps0 0

100 mbps1 0

50 mbps2 0

40 mbps3 0

04 500 mbps

Metro Fiber Ethernet Virtual Private Line Services

VoIP calls

Interactive

business and consumer

video programming

Telepresence

Streamed HD

live content

Content distributed.

Development and

non-real time delivery

UNICOMPANY

HQ

Frame Delay

5ms

5ms

25ms

N/A

N/A

Frame Loss Ratio

0.1%

0.01%

0.1%

0.01%

1%

Implementation Guidance• The above bandwidth profiles and related Performance metrics are a small set of those available.

• New MEF Specifications recommend performance objectives based on both distance and

application types (MEF 23.1 is described in the technical sessions, later)

Impact for Providers and Enterprises• Ability to tune Carrier Ethernet services to exactly match wide variety of changing applications

requirements creates a highly responsive network that reacts well to bursts of high priority data.

13

Delivered Over Variety of Access Media

Carrier Ethernet provides consistent services delivered to

users connected over the widest variety of access networks

MSO/ Cable

COAXDirect Fiber

WDM

Fiber

DS3/E3

Bonded Copper

Bonded T1/E1

Carrier 2

TDM

Ethernet

Ethernet Ethernet

Ethernet

EthernetEthernet

Ethernet

Direct Fiber

SONET/

SDH

PON Fiber

Ethernet

Carrier 1

Ethernet

Ethernet

Ethernet over

Fixed Wireless

ENNIUNI UNI

Service Provider Service ProviderEnd User End User

15

MEF Worldwide Community

Vibrant Active Worldwide Community

• 25 Technical and Marketing calls each week!

• Global and regional focus

• 1000s of technical contributions

• Large community of active on-line

Carrier Ethernet experts at the Ethernet Academy

MEF Quarterly MeetingsAttended by 200+ of the world best and brightest Carrier Ethernet professionals

Product Managers, Marketing - Engineers, Architects - Business Managers

17 new technical projects in progress. Liaisons with other industry bodies

16

Daniel Bar-LevDirector, Certification Programs

17

What’s New – What’s Next?: Session Topics

• MEF Certification Program Latest

• Carrier Ethernet Cloud Service Delivery

• Optimizing Mobile Backhaul

• New Wholesale Access Services

– A New MEF Service Type

• 18 Additional Technical Projects

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Three MEF Certification Programs

MEF certified

equipment is used

by service providers to

build fully compliant

high performance

Carrier Ethernet

services

MEF certified

services earn buyers’

trust by conforming to

MEF standards of

quality and

performance

MEF certified

professionals have

the proven knowledge

and skills to support

the growth of Carrier

Ethernet around the

globe

19

Compliance

MERICA

52 MEF Certified Providers Offering 195 Services Supported by 81 Certified Vendors: and Offering 790 Systems

Worldwide Deployment in 100+ Countries

20

MEF Certification Program Benefits

Strengthens market

presence and

recognition

Builds buyer

confidence

Accelerates

deployment of new

systems

Reinforces product

launches

Accelerates responses

to customer RFPs

Strengthens market

presence and

recognition

Builds buyer

confidence

Reinforces product

launches

Supports responses

to customer RFPs

• Professional

achieves career

advancement

through knowledge

recognition

• Employer simplifies

the choice of

candidates

• Industry grows via

access to better

trained

professionals

22

MEF Carrier Ethernet Certified Professional

First of a series from the MEF

Examinees

Carrier Ethernet technical marketing, technical

sales and engineering professionals

Exam

Administered online by MEF in home, office or approved

test facility

80 multiple choice questions in 1h 45m

Cost: US$350

MEF Professional Certification

www.metroethernetforum.org/certification

2323

MEF on the Go

MEF’s First Mobile App

• Valuable study information

• MEF-CECP Test Objectives

cross-referenced with source

materials from

• MEF

• IETF

• ITU-T

• IEEE

• Easy document download and annotations

• Links to training resources

• Available for free on iPad from Apple App Store (Android versions scheduled late 2011)

2424

Fulfilling the True

PotentialAutomation

Integration

Simple to

OperateOn Demand

Mobile Backhaul

Backbone

Transport

Business Services

Cloud Carrier

Applications, Applications

25

Carrier Ethernet as Ethernet Cloud Carrier

• The MEF is engaged in new developments that

addresses key issues for Cloud Providers and

Cloud Consumers alike:

The secure, business-class delivery of

cloud-based applications to businesses

• This work opens up significant new markets for

Cloud Providers and Cloud Carriers

2626

• The network is critical to performance of cloud services but

there has been little focus by Cloud Community

• Enterprise acceptance of cloud services delivered via the

Internet is challenged by lack of security, performance,

privacy, data governance and compliance

• Of specific concern is delivery of mission critical Private Cloud

applications via the Internet

Cloud Service Delivery to Business …

Insecure,

Unpredictable,

Erratic performance,

Regulatory issues

Uncontrolled by IT

Cloud Provider(s)InternetDelivery

Internet

EnterpriseCloudConsumers

2727

• Ideal for delivering applications to Enterprises– Initially for Private Cloud Applications and Internet and later

as integrated

– Not a replacement for all Internet delivery

• Removes Cloud Provider & Enterprise roadblocks

• Generates new incremental on-demand revenue

Cloud Service Delivery via Carrier Ethernet

Secure,

Deterministic

QoS enabled

Per application SLA

No regulatory issues

IT ManageableEnterprise

Cloud Consumers

Ethernet Cloud Carrier

Private Cloud

Internet

Independent Cloud ProvidersPublic User

(Cloud Consumers)

28

Summary

• Carrier Ethernet as Cloud Delivery Service

will have impact on all parties

– Enterprises: Puts IT in control

• Predictable, high performance, secure and controlled access

to mission critical cloud applications

– Cloud Providers: dramatically increases scalability

• Normalized access to millions of Enterprise Cloud

consumers from one standardized interface

– Carrier Ethernet Cloud Carriers: a massive value

added service for the future

• Creates architecture for long term customer retention as

direct and indirect supplier of key cloud applications

Optimizing Mobile Backhaul with Carrier Ethernet

Result/Impact • Extremely costly – needs massive overbuild to accommodate

delay and loss sensitive traffic

• Does not scale - recipe for going out of business

• More Revenue for same cost

• More users supported with much more responsive QoS

• Avoids over-building network to ensure integrity, QoS

• Low priority Internet traffic (80% of volume) candidate for discard in very high

peak times

• Squeezes best performance from the network to maximize profitability

Result/Impact

Data from all calls, applications, provisioned as one class

Implementations with single class of service

Only real time data provisioned as real time - optimized use of bandwidth, fully without loss of quality

Optimization with Carrier Ethernet Multi-CoS

Access

Provider

Bursty, delay & loss tolerant data

Delay-sensitive real time data

Mobile

Operator

Access

Provider

Mobile

Operator

Recommended Prioritization by CoS -1. Network control, signaling 2. Interactive voice, video, 3, business data, 4 Internet data, streamed video

High Priority

Low PriorityBursty, delay & loss

tolerant data

Delay-sensitive real time data

30

MEF Ethernet Access Services

• Establishes industry standard for deploying, buying and selling

Ethernet Access Services

• The E-Access Service Type is defined to normalize and accelerate

provisioning of Off-Net Ethernet Access services

• Key for local, regional and global adoption of Carrier Ethernet

• New definitions for UNI-ENNI Carrier Ethernet Access Services

Service Type Port-Based Service (at the UNI)

VLAN-Aware Service (at the UNI)

E-Access Access EPLEthernet Private Line

Access EVPLEthernet Virtual Private Line

End-User

UNI

Carrier Ethernet Service Provider(Providing Wholesale/Off-Net Access Service)

ENNI

Ethernet Virtual Connection (EVC)

E-Access

UNI

Carrier Ethernet Service Providers,

Carrier Ethernet Exchanges, etc.

2012

Technical Specifications targeted for completion 1/12.

31

MEF Sessions Summary

10 Years of Achievement

– Defined new services

– Launched certification

– Worldwide adoption

Just the Beginning ...

– Important new work identified

– Work on key areas of simplification, automation,

interconnection and dynamic services for Cloud and

Mobile Backhaul

32

Thank you!For MEF presentations please visit:

http://www.metroethernetforum.org

Please visit www.metroethernetforum.org

and www.ethernetacademy.net