phil mackey - origin energy - the role energy retailers will play in the future of solar energy

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Phil Mackey, General Manager, Solar & Emerging Businesses The role of energy retailers in the future of solar

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Page 1: Phil Mackey - Origin Energy - The role energy retailers will play in the future of solar energy

Phil Mackey, General Manager, Solar & Emerging Businesses

The role of energy retailers in the future of solar

Page 2: Phil Mackey - Origin Energy - The role energy retailers will play in the future of solar energy

Today’s solar market is broken ...

2

Poor quality equipment & installation

• At worst, life and property are at risk

• At best, performance does not meet expectations

• Government loses their investment

• Investors won’t invest

Why do people buy what banks wouldn’t?

• Quality product – we have lifted the lid on a

number of inverters and won’t sell them in good

faith

• Installation – rigorous installation processes that

deliver quality and safety.

• Lifetime of generation – systems have warranties,

but who’s there to stand behind it

Market driven by discounted pricing, low quality product and installations is a poor

foundation for long term energy generation

... Energy Retailers offer a solution

Page 3: Phil Mackey - Origin Energy - The role energy retailers will play in the future of solar energy

Customers seek a simple, quality product

3

We know our customers want value

• They don’t want ‘surprises’ on their bill

• They want to agree their energy contract once

and know they have a competitive deal

• They want to make a positive contribution to the

environment

Choosing Solar PV is a complex

decision

• How does PV fit with my other sources and

uses of energy it’s not just a question of solar

• Who is the right provider – are they getting the

right technology, will the provider be there if

things go wrong

Feed-in-

Tariffs

STC’s?

What’s the

right

system size Will I save?

How do I

use the

energy?

Is it future

proof?

How does PV

work with grid

electricity?

Will it work

with a

battery?

Who is the

right

installer?

How much

does it cost

to run?

Will it

break?

Energy Retailers help customers with their

whole of energy needs

Page 4: Phil Mackey - Origin Energy - The role energy retailers will play in the future of solar energy

What’s required to change the model

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For Energy Retailers Solar PV is core

business

• Solar PV is a 25year electricity supply contract

• Energy retailers connect resources with customers

• Balance grid and distributed energy assets

Provide a solution to market failures of today

• Quality messaging – working hard through our own

channels and with industry to improve quality

• Select quality components, require quality installations,

monitor systems and service them

Origin manages the risk

• Stand behind the product we put in market

• Solar servicing product ready to go

• We understand technology change

Page 5: Phil Mackey - Origin Energy - The role energy retailers will play in the future of solar energy

Origin is delivering solutions

5

Origin has released a family of ‘Solar

as a Service’ products

• >1MW of contracted SaaS

• SaaS sales to all customer segments

(Residential to Industrial) and locations

• $0 upfront helps customers access solar

• Customers celebrating their first SaaS

anniversary this October

What’s next ...

• Launching battery storage and solar

servicing products

• Energy service bundles

• Stand behind the quality of our product

EY, Customer Experience

Series (Wave 3) 2014

Page 6: Phil Mackey - Origin Energy - The role energy retailers will play in the future of solar energy

THANK YOU