PH0N3DVANISHING INTO THIN AIR

DRÉ LABRECREATIVE DIRECTOR TRIBAL DDB10.30.08

PHONEA device that is used to transmit and receive sound (most commonly speech).

P0WN3DGeek slang derived from the word own, that implies domination of a rival.

CELL PHONES

SMART PHONES

APPLICATION DEVICES

DON’T BE AFRAID

A CAUTIONARY TALE

vs.

$30 $0 - $10

vs.

$200 - $300 $0 - $10

vs.

$30 per game $0 - $10 per game

vs.

$30 $1

vs.

$500 ?

vs.

$30 $0

vs.

$2 - $10 $0

vs.

$1 $0

vs.

221 calories 0 calories

IT’S A RACE TOTHE FINISH LINE

INVEST IN R&D

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