ph0n3d (v2) vanishing into thin air
TRANSCRIPT
PH0N3DVANISHING INTO THIN AIR
DRÉ LABRECREATIVE DIRECTOR TRIBAL DDBFEB 10 ’09
0WN3DGeek slang derived from the word own, that implies domination of a rival.
PHONEA device that is used to transmit and receive sound (most commonly speech).
CELL PHONES
SMART PHONES
APPLICATION DEVICES
DON’T BE AFRAID
A CAUTIONARY TALE
vs.
$30 $0 - $10
vs.USEFUL STUFF
vs.
$200 - $300 $0 - $10
vs.
$30 per game $0 - $10 per game
vs.
$30 $1
vs.
$500 ?
vs.
$30 $0
vs.
$2 - $10 $0
vs.NOT SOUSEFUL
STUFF
vs.
$1 $0
vs.
$5 $1
vs.
221 calories 0 calories
vs.BRANDS
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CONSIDER THIS
REMEMBERIT’S A PHONE FIRST
IT’S ALSO AGATEWAY GADGET
THREE TRENDS TO WATCH IN 2009•LOCATION•LOCATION•LOCATION
PULL AUTOMATIONPHYSICAL DATA BLURRED WITH YOUR VIRTUAL IDENTITY AND INFORMATION
+CURRENT LOCATION
TWITTER ACTIVITY
WHAT PEOPLE AROUND YOU ARE SAYING RIGHT NOW
=
PUSH AUTOMATIONINFORMATION FINDS YOU DEPENDING ON WHERE YOU ARE WITHOUT HAVING TO ASK FOR IT
+THINGS TO DO
CURRENT LOCATION
REMINDS YOUR TO GET MILK AS YOU PASS THE GROCERY
=
LAYERING SERVICES SEARCH RESULTS OR QUERIES LAYERED WITH ADDITIONAL AND CONTEXTUAL INFORMATION
+WALKINGDIRECTIONS
WEATHER CONDITIONS
A LESS RAINY WALK UNDER A SHELTERED ROUTE
=
WE’RE STILL SCRATCHING THE SURFACE
IT’S A RACE TO THE FINISH LINE
INVEST IN R&D
THANK YOU
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