p&g

Feminine Care

Procter & Gamble first launched Whisper sanitary napkins in India in 1989.

Whisper has consistently led innovation in feminine protection with: The unique Dri-Weave top sheet that prevents the feeling of wetness, thus providing women with cleaner, drier protection Wings that help the napkin stay in place and not shift despite physical activity and India’s first and revolutionary Ultra-thin sanitary napkin Thus improving the lives of millions of Indian women along the way.

Today, Whisper is available in the following variants to meet the needs of different consumers.Whisper Maxi Regular (For regular flow) Whisper Maxi XL Wings (For heavy and overnight use) Whisper Ultra with Wings (For Regular to heavy flow) Whisper Ultra XL Wings (For heavy to extra heavy flow) Whisper Choice (Provides superior staining protection than ordinary pads at an affordable price)

It is P&G’s stated purpose that it will provide superior quality products, like Whisper, and value, that improves the lives of the consumers and communities in which they live and work.

Health Care

Vicks is India’s No.1 Cough & Cold Brand. It created the cold & cough Over-the-Counter (OTC) category in India way back in 1952 and has led the category till date. Today it has completed more than 50 years in India. Its current portfolio in India comprises Vicks Action500+, Vicks VapoRub, Vicks Cough Drops, Vicks Formula 44 Cough Syrup and Vicks Inhaler. It was rated as ‘India’s Most Trusted Brand’ by the ‘Advertising & Marketing’ Magazine and continues to be on top of the charts of Brand-Equity surveys till date.

The Vicks business in India is the biggest in the ASEAN-Australasia-India (AAI) region.

Over the years, Vicks has launched several heart-tugging advertising campaigns, some of which were – the ‘Happy Birthday Mummy’ and ‘Touch Therapy’ campaigns for Vicks VapoRub, the ‘Khich Khich Dooor Karo’ ad for Vicks Cough Drops, the ‘Haan Bhai Haan’ ad for Vicks Action 500.

Fabric care

• Ariel Front-o-Mat is introduced in India exclusively for front load washing machines. The unique tumble wash technology of front-loading machines needs a special chemistry, which Ariel Front-o-Mat provides. Using Ariel Front-o-Mat completely eliminates the need to bucket soak and a scrub.

How to use: Use one and a half scoops (scoop provided in the pack) for a normal wash load and two scoops for very dirty clothes. This should ideally be used at 25-40 deg C for nylons, polyester, acrylics, 40-60 deg C for cotton synthetic blends and 60- 90 deg C for white cottons. These temperatures give the best results. Ariel Front-O-Mat is available in 1 kg and 1.5 kg packs.

• Superior cleaning in a choice of Two Fragrances – Ariel Spring Clean & Ariel Fresh Clean Another Breakthrough Innovation from Ariel for the Indian Family

Ever wished that your clothes could smell mesmerizing and fragrant like your perfumes? Procter & Gamble, the makers of leading international fragrances such as Hugo Boss, Lacoste, Old Spice and Valentino now make your wish come true, with the launch of Ariel in a choice of two exciting fragrances – Ariel Spring Clean with a floral fragrance, and Ariel Fresh Clean with a refreshing fragrance. The two unique fragrances of Ariel now offers Indian consumers an unbeatable combination of ‘superior cleaning’ and ‘a choice of fragrances’ with the launch of Ariel Spring Clean and Ariel Fresh Clean.

Research conducted by Ariel on the Indian laundry market indicates that ‘fragrance’ in detergents is an important factor of delight for the home-maker in her daily laundry chore. Inspired by the roses that bloom in Indian spring time, Ariel Spring Clean has a flowery fragrance. And inspired by the subtle refreshing scent of the jasmine flower, Ariel Fresh Clean has a fresh fragrance catering to the Indian consumers’ special fondness for mogra.

Ariel is the world’s leading detergent and epitomizes ‘stain removal’. Introduced in India in 1991, Ariel has continuously led other detergents in product innovation. It was the first to bring the ‘compact detergent’ technology in India; the enzyme technology for superior and safe stain-removing power; the proprietary ‘smart eyes’ technology which helps detect and remove stains better than any other detergent; and now for the first time superior cleaning in a choice of fragrances. Over the years, the brand has enjoyed endorsement from celebrities such as actress & social worker Shabana Azmi, Begum of Pataudi, successful actress and homemaker of the Pataudi family Sharmila Tagore, TV’s most popular ‘saas-bahu’ duo Smriti Iraani and Apara Mehta, and lakhs of homemakers in India.

Ariel contains safe ingredients for normal fabrics and skin under recommended usage conditions for laundry, and meets the Company’s stringent human and environmental safety standards.

Ariel in its choice of two fragrances – Spring Clean and Fresh Clean, is available at all leading general and chemist stores and the price remains unchanged at Rs. 145 for 1.5kg; Rs. 99 for 1kg; Rs. 50 for 500gm; Rs. 22 for 200gm and Rs. 2 for a 20gm sachet.

• Tide is the World’s Oldest & Most Trusted Detergent brand and is the Market Leader in 23 Countries around the world.

Launched in India in mid-2000, Tide provides ‘Outstanding Whiteness’ on white clothes & excellent cleaning on coloured clothes as well. This is possible, due to its ‘anti-redisposition’ global technology which Tide employs. These Anti-redeposition Agents help keep soils from re-settling on clothes after they have been removed during the wash itself. Tide’s Fabric Whitening Agents deposit on fabrics during laundering to enhance brightness of light coloured fabrics. Tide improves the washing experience through its pleasant "lemon" perfume that lingers on the clothes hours after the washing and leaves clothed bright white and prevents them from turning yellow. It does not bleach or remove colour from a garment.

Creative Advertising starring Shekhar Suman, ‘White Stripe’ Campaign and the recent ‘Bagbhan’ Commercial have help made Tide a household name.

Tide enables the homemaker to spend more time with her family and keeps her family looking their best through clean and 'bright white' clothes. It is available in packs of 200 gm, 500 gm, 1 kg and 2 kg and 20 gm single use sachet.

Baby Care

• Pampers is the world’s number one selling diaper brand with sales of US$ 6 billion annually.

Pampers provides superior dryness for uninterrupted overnight sleep, with just one pampers diaper.

In India, Pampers Fresh & Dry is available in a variety of three sizes –4s, 10s, 25s.

Hair care

• New Pantene Range with Amino Pro-V Complex makes Hair Ten Times Stronger against damage. Deposits back essential Aminos that hair loses due to daily weathering.

Do you miss that strong, beautiful hair you once had and wish you could have it back again? Now you can, thanks to Pantene Scientists going back four billion years in time to the Cosmic Big Bang between Comets carrying aminos and the Earth, to discover the fountain of life and composition of hair ? aminos. Thus, from comets to hair care comes the New Pantene range with Amino Pro-V Complex, the only shampoo that deposits on to hair a unique combination of Pro-Vitamins and three essential aminos that hair loses due to daily weathering, making hair ten times stronger, and restoring its lost beauty. The New Pantene Amino Pro-V Complex also comes with an all new refreshing exotic fruity fragrance called Asian Zest, created specially to suit Asian women.

Extensive research before the launch of the New Pantene Amino Pro-V Complex showed that women around the world were concerned over deterioration of their hair caused by four types of damage, such as: mechanical (e.g. excessive brushing or combing), thermal (e.g. excessive use of blow dryer, curling tongs, straightening irons), chemical (e.g. coloring, relaxing and perming) and environmental (such as pollution and UV damage). Thus, causing the quality of hair to deteriorate resulting in less resilient, weaker hair that loses its shine.

Combined research and expertise of Pantene along with the University of Surrey and the Premier Science Panel led to the uncovering of the Amino Pro-V Complex breakthrough. Dr. Chris Gummer, a Hair Care scientist with global research giant, Procter & Gamble, was the first to determine that between the root and the tip of the hair, a combination of aminos were being lost, having serious consequences on the look, feel and behavior of the hair. He realized that replenishing these building blocks meant increasing the strength of hair and giving it back its luster, shine and manageability.

Having identified the exact aminos lost from the hair over time, Pantene scientists developed a new generation of Pantene shampoos containing the Amino Pro-V Complex ? a blend of Pro-Vitamins and three of the essential aminos that hair loses over time - lysine, tyrosine and histidine. Regular use of New Pantene Range deposits essential aminos into the hairs cortex, which is the part of the hair responsible for its strength and flexibility thus making it ten times stronger against damage.

The New Pantene? Amino Pro-V Complex range of shampoo comes in five variants suited for individual needs: Pantene Smooth & Silky, Volume & Fullness, Long Black, Hair Fall Control, and Lively Clean; and is available at all general and chemists stores at a price of Rs. 98 for a 200ml. bottle; Rs. 51 for a 100ml. bottle and Rs. 3 for a 7.5ml sachet.

New Pantene Range with Amino Pro-V Complex, Makes hair ten times stronger against damage.

• New Pantene Shampoo with Goodness of Coconut Oil which makes hair strong against damage with regular use. New Pantene with its Micro-Vita technology ensures optimized conditioning to suit varied Indian hair care needs and provides conditioning benefits similar to Coconut Oil - as it penetrates deep into the roots, strengthens each strand against damage, giving smoother, shinier and stronger hair against damage.

New Pantene with the Goodness of Coconut Oil was launched by Former Miss Universe, leading Bollywood actor and now Pantene Brand Ambassador Lara Dutta. Commenting on her new role, Lara Dutta said, $)A!0I am delighted to be the face of the World$)A!/s No. 1 Shampoo, and launch New Pantene with the goodness of Coconut Oil in India. New Pantene with Micro-Vita Technology provides smoother, shinier and stronger hair similar to coconut oil and is the perfect solution for people like me who are constantly on the move and have little or no time for regular oiling! I urge the women of India to experience the goodness of coconut oil via this simple one step process of shampooing hair with New Pantene!$)A!1

The New Pantene(R) is available at general and chemists stores across India and continues to be priced at Rs. 98 for a 200ml. bottle, Rs. 51 for a 100ml. bottle, and Rs. 3 for a 7.5ml sachet.

• Head & Shoulders is the world’s No. 1 Anti-dandruff shampoo and now has become a part of Indian homes as well. This best-ever anti-dandruff shampoo has an improved formula, which offers the fine combination of anti-dandruff efficacy and hair conditioning. What makes the new Head & Shoulders its best so far is its break-through formula which covers the scalp more effectively to remove even the tiniest flake of dandruff, while the new conditioning property keeps hair looking beautiful.

Clinically proven, new Head & Shoulders not only washes dandruff flakes but also helps eliminate P.Ovale; a microscopic fungus associated with the cause of dandruff and stops the flakes before they even start again.

Head & Shoulders now comes in a new pack-design and logo in six variants: • Head & Shoulders Smooth & Silky: Makes hair smoother and silkier • Head & Shoulders Refreshing Menthol: Removes scalp itch and provides cool sensation • Head & Shoulders Clean and Balanced: Provides the right balance of cleaning and conditioning • Head & Shoulders Silky Black: Formula with Black Sesame and Walnut Extract nourishes your

hair and scalp from within to make black hair look silky. • Head & Shoulders Naturally Clean: For cleaning up oil, dirt and grime on the scalp. H&S Naturally

Clean transforms unhealthy, sticky hair into healthy, dandruff free and naturally clean hair. Currently sold only in South and East India.

• Head & Shoulders Nourishing Aloe Vera (Launched By Preity Zinta) for Dandruff-Free, Beautifully Growing Hair

• Head & Shoulders is available in three different pack sizes - 200 ml, 100 ml and 7.5 ml sachets.

• P&G announces the launch of Asia’s No. 1 shampoo – Rejoice, in India. Rejoice with its patented ‘Micro-Silicone’ conditioning technology gives twice as smooth, and easy to comb hair versus ordinary shampoos.

Rejoice has a strong global heritage and is the No. 1 i.e., the largest selling shampoo in Asia (China, Japan, Singapore, Thailand, Philippines, Hong Kong, Indonesia, Malaysia, Vietnam, etc.). It is loved by consumers in 85 countries. Over the years Rejoice has enjoyed the endorsements of Tennis Star Michael Chang, and leading Asian Celebrity Hair Stylists such as Gusnaldi (Indonesia) and James Cooper (Philippines). Historically, Rejoice was the world’s first Shampoo-cum-Conditioner launched in 1987, and in 1995, it was awarded a Gold Medal for Technology by Former US President – Bill Clinton for its innovative technological breakthrough of the ‘shampoo + conditioner’ formula specially designed for making hair softer and smoother.

Rejoice has been launched by P&G to specifically meet the unique needs of Indian consumers. It’s patented ‘Micro-Silicone’ conditioning technology gives twice as smooth, detangled and easy to comb hair than ordinary shampoos or the combination of home remedies such as henna, amla, reetha and shikakai. The shampoo’s unique high-tech suspension system holds the surfactant and conditioner together, thus ensuring both wet and dry conditioning. Wet conditioning makes it easy to comb hair when wet, while dry conditioning ensures that hair remains smooth even after it has dried up, thus making tangles a thing of the past.

Rejoice is mild enough for everyday use and has a fresh floral fragrance that leaves hair pleasantly scented for several hours after use. Given the diversity of Indian consumers and their varied hair needs, P&G has launched Rejoice in three unique variants:

• Rich: Specially formulated with higher conditioning to make hair extra smooth and superbly easy to comb. Suitable for those with dry hair.

• Silky Clean: Specially formulated for hair which is oiled frequently. It provides gentle, effective cleaning of oil and dirt from hair and then conditions the hair to make it silky smooth. Suitable for those who oil hair/ whose hair tends to get naturally oily or sticky.

• Complete: Specially formulated as a 3-in-1 shampoo that fights dandruff, and gives silky smooth hair that smells great all day long. Suitable for the entire family.

• In India, Rejoice is being endorsed by the All India Beauticians’ & Hairdressers’ Association (AIBHA) and supported by leading Indian film stars and models across the country like Karishma Kapoor, Laya, Laila, June Maliah among others.

Rejoice shampoo is available at an affordable price in 7.5 ml sachets, 100 ml. and 200 ml. bottles.

Air Fresheners Colognes Health Care Oral Care Prestige Fragrances

Febreze Air Fresheners Old Spice Align Braun BALDESSARINI

Baby & Child Care Commercial Products Braun Crest BOSS

Charmin Cosmetics Fibersure Crest Glide BOSS SKIN

Children's Pepto CoverGirl Metamucil Crest Whitestrips bruno banani

Dreft Max Factor Pepto-Bismol Fixodent ESCADA

Luvs Dish Washing Prilosec OTC Gleem Ghost

Pampers Cascade PUR Scope Giorgio Beverly Hills

Pampers Kandoo Dawn ThermaCare Oral-B HUGO

Puffs Ivory Vicks Paper Products LACOSTE

Batteries Joy Household Cleaners Bounty NAOMI CAMPBELL

Duracell Feminine Care Bounty Charmin PUMA

Body Wash & Soap Always Febreze Air Fresheners Puffs Valentino

Camay Tampax Mr. Clean Pet Nutrition Shaving

Ivory Hair Care Mr. Clean AutoDry Carwash Eukanuba Braun

Noxzema Aussie Swiffer Iams Gillette Fusion

Olay Head & Shoulders Laundry & Fabric Care Prescription Drugs Gillette M3Power

Old Spice Herbal Essences Bounce Actonel Gillette SatinCare

Safeguard Infusium 23 Cheer Asacol Gillette Venus

Zest Pantene Downy Dantrium Skin Care

Snacks & Coffee Hair Color Dreft Dantrium IV Braun

Folgers Clairol Era Didronel Gillette Complete Skincare

Home Café Antiperspirants & Deodorants Febreze Air Fresheners Enablex Noxzema

Millstone Old Spice Gain Macrobid Olay

Pringles Secret Ivory Macrodantin Small Appliances

Tide Braun

Air Fresheners

Febreze Air Fresheners

Baby & Child Care

Charmin

Children's Pepto

Pampers

Pampers Kandoo

Batteries

Duracell

Body Wash & Soap

Noxzema

Old Spice

Safeguard

Snacks & Coffee

Folgers

Home Café

Millstone

Pringles

Colognes

Old Spice

Commercial Products

Cosmetics

CoverGirl

Max Factor

Dish Washing

Cascade

Feminine Care

Always

Tampax

Hair Care

Aussie

Head & Shoulders

Herbal Essences

Infusium 23

Pantene

Hair Color

Clairol

Antiperspirants & Deodorants

Old Spice

Health Care

Fibersure

Metamucil

Pepto-Bismol

Prilosec OTC

ThermaCare

Household Cleaners

Bounty

Mr. Clean

Mr. Clean AutoDry Carwash

Swiffer

Laundry & Fabric Care

Bounce

Oral Care

Crest Glide

Crest Whitestrips

Fixodent

Oral-B

Paper Products

Bounty

Charmin

Pet Nutrition

Eukanuba

Prescription Drugs

Actonel

Asacol

Dantrium

Dantrium IV

Didronel

Enablex

Macrobid

Macrodantin

Prestige Fragrances

BALDESSARINI

BOSS SKIN

bruno banani

ESCADA

Giorgio Beverly Hills

LACOSTE

NAOMI CAMPBELL

Valentino

Shaving

Gillette Fusion

Gillette M3Power

Gillette SatinCare

Gillette Venus

Skin Care

Gillette Complete Skincare

Noxzema

Small Appliances

p&g

Documents

unique fragrances of

launch of ariel spring

fabric care ariel

fragrances spring clean

vicks vaporub

choice of fragrances

vicks cough drops

vicks formula