pewinternet.org the emerging information landscape the 8 realities of the “new normal” lee...
TRANSCRIPT
![Page 1: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/1.jpg)
PewInternet.org
The emerging information landscape The 8 realities of the “new normal”
Lee Rainie, Director, Pew Internet Project2.26.12NFAIS - PhiladelphiaEmail: [email protected]: @Lrainie
![Page 2: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/2.jpg)
![Page 3: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/3.jpg)
3
“Tweckle (twek’ul) vt. To abuse a speaker to
Twitter followers in the audience while he/she is
speaking.”
we need a tshirt, "I survived the keynote disaster of 09"
it's awesome in the "I don't want to turn away from the accident because I
might see a severed head" way
too bad they took my utensils away w/ my plate. I could have jammed the
butter knife into my temple.
![Page 4: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/4.jpg)
New normal – circa 1999• Non-internet user, and
users were … • Male• White• College educated• Dial-up at 32/kbits• Email• Directory and portal
search• Chat rooms• Napster• TiVo
![Page 5: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/5.jpg)
Digital Revolution 1Internet (80%) and Broadband at home (66%)
71%
66%
![Page 6: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/6.jpg)
Networked creators are everywhere (two-thirds of adults; three-quarters of teens)
• 66% of int. users are social networking site users• 55% share photos• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 14% are bloggers• 13% use Twitter• 6% location services – 9% allow location
awareness from social media – 23% maps etc.
![Page 7: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/7.jpg)
56% of adults own laptops – up from 30% in 2006
44% of adults own MP3 players – up from 11% in 2005
52% of adults own DVRs – up from 3% in 2002
42% of adults own game consoles
19% of adults own e-book readers - Kindle
19% of adults own tablet computer - iPad
![Page 8: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/8.jpg)
Digital Revolution 2Mobile – 87%
327.6Total U.S. population:315.5 million
![Page 9: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/9.jpg)
4X% of adults/2X% of teens own “smartphones”
![Page 10: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/10.jpg)
Apps – 50% of adults
![Page 11: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/11.jpg)
Digital Revolution 3Social networking – 50% of all adults
% of internet users
![Page 12: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/12.jpg)
![Page 13: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/13.jpg)
New normal – circa 2012• Broadband • Mobile• Gender parity• Race and ethnicity parity• Less SES stratification• Less generational variance• Email • Search• Social networking and
content creation• Video on demand
![Page 14: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/14.jpg)
Eight realities of the new normal for information
users and providers
![Page 15: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/15.jpg)
New Reality 1) The world is full of networked individuals using networked information
Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/
![Page 16: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/16.jpg)
Volume Velocity
Vibrance Valence /Relevance
New Reality 2) The 4 V’s of information “physics” change
![Page 17: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/17.jpg)
New Reality 3) People are shifting info platforms
![Page 18: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/18.jpg)
7873
61
54 50
17
0
10
20
30
40
50
60
70
80
90
Local TV National network/cable
Online Radio Local newspaper
National newspaper
% o
f ad
ults
(18
+)
News platforms Americans use on typical day
New Reality 3) CorollaryPeople use multiple platforms
![Page 19: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/19.jpg)
7%
46% 46%
0%
10%
20%
30%
40%
50%
60%
70%
1 platform 2-3 platforms 4-6 platforms
% o
f adu
lts (1
8+)
# of news platforms Americans use typical day
New Reality 3) CorollaryPeople blend platforms – 59% use online and offline
![Page 20: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/20.jpg)
![Page 21: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/21.jpg)
New Reality 3) CorollaryPeople are not platform zealots
![Page 22: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/22.jpg)
Portable
New Reality 3) People’s encounters with information change
Participatory
![Page 23: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/23.jpg)
Personal
New Reality 3) People’s encounters with information change
![Page 24: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/24.jpg)
New Reality 4) Influence is migrating from organizations to networks and new “experts”
Traditional experts with new platforms, esp. blogs
Amateur experts who are avid contributors – sometimes with tribes
New algorithmic authorities
![Page 25: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/25.jpg)
New Reality 4) CorollarySocial networks are more influential and are
differently segmented and layered
Sentries
![Page 26: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/26.jpg)
New Reality 4) Corollary
Evaluators
Social networks are more influential and are differently segmented and layered
![Page 27: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/27.jpg)
New Reality 4) Corollary
Audience
Social networks are more influential and are differently segmented and layered
![Page 28: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/28.jpg)
• Continuous partial attention to media streams
• Immersion in deep dives
• Info-snacking in free moments
New Reality 5) People’s attention zones have changed
![Page 29: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/29.jpg)
New reality 5) CorollaryPeople graze for info all day long
![Page 30: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/30.jpg)
New Reality 6) Knowledge containers and displays are changing in the age of the “metaverse”
![Page 31: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/31.jpg)
New Reality 7) New divides are emerging based on new tech literacies
![Page 32: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/32.jpg)
Your map is wrong!
New Reality 8) The future is uncertain
![Page 33: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/33.jpg)
New Reality 8) Corollaries
The architecture itself
Information policies
Social norms and attitudes
![Page 34: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/34.jpg)
Therefore … • … confront the existential question: What’s our
franchise?• … what’s our mobile play?• … what’s our social play (natural alliances)?• … prepare for disruptions …
… from “social” actors who aren’t looking for money or who don’t like current business models or credentials
… from new analysts in the world of “big data” … from tech companies that see themselves as
publishers/creators/curators
![Page 35: PewInternet.org The emerging information landscape The 8 realities of the “new normal” Lee Rainie, Director, Pew Internet Project 2.26.12 NFAIS - Philadelphia](https://reader036.vdocuments.site/reader036/viewer/2022062421/56649dc65503460f94aba346/html5/thumbnails/35.jpg)
Thank you!