petvalu site forecast report

PetValu

Site Forecast Report 5661 Signal Hill Centre SW, Calgary, AB T3H 3P8,

CanadaAlberta

October 14, 2021

Proprietary and confidential | Not to be shared without the written consent of eSite Analytics.

Site Forecast Report: 5661 Signal Hill Centre SW, Calgary, AB T3H 3P8, CanadaLatitude: 51.018660, Longitude: -114.169153, Report Run Date: 2021-10-14, Urban and Suburban

How does this site compare to other Urban and Suburban stores?

Potential Site Forecast Net Potential New Sales Avg Bottom 25% Avg Middle 50% Avg Top 25%$1,766,357 $1,278,713 $732,358 $1,157,956 $1,891,261

Basic Demographics for Site

Description Site Value Avg Store ValueCount of All Competitors within 05 Min 2 0Households 2018: total number within 5 Min 2,376 3,154Median Average Disposable Income per Capita within 5 Min 33,973 22,658Population within a circle of radius 5 km 138,946 98,956

Analog Summary: Top 5 Look-A-Like Stores

StoreNum StoreName Sales Percent Match Population (5km) Sales/Pop Population Rank2174 Kingfisher Square $1,045,808 82% 256,086 $4.08 572205 Heartland Town Centre $912,145 84% 228,630 $3.99 732318 Loblaws Plaza $1,203,782 81% 190,072 $6.33 1022374 Ottawa Train Yards $1,500,044 88% 234,038 $6.41 683268 Calgary - Sunridge Plaza $820,161 85% 178,708 $4.59 112

Weighted Average$1,099,436

Market Shift Summary

Store Number Store Name OpenDate Percent Shift Store Sales Sales Impact Dist (Km)3273 Lakeview Plaza 2019-05-03 7.3% $1,000,000 $72,965 4.33274 Calgary - 11th Ave. SW 2019-04-18 4.1% $1,546,402 $63,432 6.33244 North Hill Shopping Centre 2016-05-13 0.2% $2,260,896 $3,467 7.1

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Category Variable Description Site Value Median Store Value Bottom Performer's Value Top Performer's ValueCompetitors Population per negatively correlated competitor within 15 Min 35,316.3 24,610.7 27,088.2 37,576.3Correlated Retail Count of competitors for negatively correlated brands within 15 Min 4.0 2.0 2.9 1.7Cotenants Count of brands in category Auto Service, Parts, + Tires within 01 Km 1.0 2.0 1.9 2.7Cotenants Count of brands in category Restaurant - Juice Bars within 01 Km 1.0 0.0 0.2 0.5Cotenants Count of brands in category Restaurant - QSR/Fast Food within 0.5 Km 11.0 3.0 3.4 4.7Google Trends Google Trends Index for Petco 4.0 4.0 3.7 4.0Points of Interest Distance to Nearest Elementary, High School, University, Straight line km 1.1 0.5 0.8 0.5Points of Interest Distance to Tier 8 City (Such as Winkler, High River, Central Saanich), Straight line km 23.9 21.9 40.4 35.9Stores Count of stores within 50 T2T 0.0 0.0 0.6 0.2Stores Store Data Field: Building Format is Freestanding is A 1.0 1.0 1.0 0.9Stores Store Data Field: Square Feet 4,210.0 3,227.0 2,961.7 3,559.8Weather Data Total Rain Days 158.0 170.0 154.0 142.9

**Highlighted Variables had their site values capped at either 90% of the minimum value (Blue) within stores or 110% of the maximum value (Yellow) within stores

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Analog Summary: Top 5 Look-A-Like Stores

Ottawa Train Yards: $1,500,044; Percent Match: 88%Store Value Site Value Variable Higher Value47,645,896 68,563,771 Consumer Expenditure on Household Goods and Services within 2 Km Site26 80 Count of cotenants for positively correlated brands within 0.5 Mi Site1 1 Distance to Nearest Elementary, High School, University, Straight line km Store14,519 12,587 Population 2018 by age: 0 - 14 years, female within 80 T2T Store24,467 24,670 Population per competitor within 10 Min Site19,085 14,559 Segment D Well informed modern consumers within 80 T2T Store

Calgary - Sunridge Plaza: $820,161; Percent Match: 85%Store Value Site Value Variable Higher Value43,632,018 68,563,771 Consumer Expenditure on Household Goods and Services within 2 Km Site89 80 Count of cotenants for positively correlated brands within 0.5 Mi Store1 1 Distance to Nearest Elementary, High School, University, Straight line km Site22,009 12,587 Population 2018 by age: 0 - 14 years, female within 80 T2T Store31,447 24,670 Population per competitor within 10 Min Store23,603 14,559 Segment D Well informed modern consumers within 80 T2T Store

Heartland Town Centre: $912,145; Percent Match: 84%Store Value Site Value Variable Higher Value63,457,478 68,563,771 Consumer Expenditure on Household Goods and Services within 2 Km Site66 80 Count of cotenants for positively correlated brands within 0.5 Mi Site1 1 Distance to Nearest Elementary, High School, University, Straight line km Site30,898 12,587 Population 2018 by age: 0 - 14 years, female within 80 T2T Store25,735 24,670 Population per competitor within 10 Min Store26,540 14,559 Segment D Well informed modern consumers within 80 T2T Store

Kingfisher Square: $1,045,808; Percent Match: 82%Store Value Site Value Variable Higher Value84,356,838 68,563,771 Consumer Expenditure on Household Goods and Services within 2 Km Store105 80 Count of cotenants for positively correlated brands within 0.5 Mi Store0 1 Distance to Nearest Elementary, High School, University, Straight line km Site18,207 12,587 Population 2018 by age: 0 - 14 years, female within 80 T2T Store28,701 24,670 Population per competitor within 10 Min Store13,866 14,559 Segment D Well informed modern consumers within 80 T2T Site

Loblaws Plaza: $1,203,782; Percent Match: 81%Store Value Site Value Variable Higher Value93,071,675 68,563,771 Consumer Expenditure on Household Goods and Services within 2 Km Store37 80 Count of cotenants for positively correlated brands within 0.5 Mi Site1 1 Distance to Nearest Elementary, High School, University, Straight line km Site14,463 12,587 Population 2018 by age: 0 - 14 years, female within 80 T2T Store18,354 24,670 Population per competitor within 10 Min Site19,147 14,559 Segment D Well informed modern consumers within 80 T2T Store

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Competitors and Cotenants in Trade Area4 Competitors and 133 Cotenants

Note: The map shows the 5 min drive time around the site.

Site

Current Stores

Competitors

Cotenants

Drive Time

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Competitors and Cotenants in Trade Area

Closest Other Competitors

ChainName Address City Territory Distance (Km)Petland 290 Stewart Green Southwest Calgary AB 0.49Pet Planet 4800 Richmond Rd SW Calgary AB 0.96Pet Planet 128-306 Aspen Glen Landing SW Calgary AB 3.52Global Pet Foods 2101, 33 Avenue SW Calgary AB 4.20

Closest Cotenants

ChainName Address City Territory Distance (Km)Boutique La Vie en Rose 5643 Signal Hill Centre SW Calgary AB 0.03A&W Restaurants Canada 5621 Signal Hill Centre SW Calgary AB 0.05The Brick 5627 Signal Hill Centre Calgary AB 0.05The Shoe Company 5657 Signal Hill Centre Sw Calgary AB 0.06Second Cup 5644 Signal Hill Centre SW Calgary AB 0.07Harvey’s 5658 Signal Hill Ctr SW Calgary AB 0.07Swiss Chalet 5658 Signal Hill Ctr Sw Calgary AB 0.07Addition Elle 5683 Signal Hill Centre SW Calgary AB 0.12Montana’s BBQ & Bar 5622 Signal Hill Centre SW Calgary AB 0.13Edo Japan 141B Stewart Green SW Calgary AB 0.18Opa! Souvlaki 141A Stewart Green S.W. Calgary AB 0.18McDonald’s Canada 100 Stewart Green SW CALGARY AB 0.18Booster Juice 131 Stewart Green SW Calgary AB 0.20Michaels 5588 Signal Hill Centre SW Calgary AB 0.21Starbucks Canada 5570 Signal Hill Centre SW Calgary AB 0.21

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Top Segments in Site Trade Area

Description Value TopSegment A High earning urban professionals 1,303 NSegment E Affluent highly educated urban families 916 YSegment F Security-oriented seniors 774 NSegment B Comfortably off empty nesters 617 YSegment D Well informed modern consumers 542 NSegment C Modern and pragmatic over-50s 514 NSegment H Younger lower and middle class consumers 378 NSegment G Orientation seeking lower and middle class consumers 372 NSegment J Low-income younger consumers 344 NSegment I Modern younger families 253 N

Grid Themed by Dominant Segment

Site

Current Stores

Profiles - A

Profiles - B

Profiles - C

Profiles - D

Profiles - E

Profiles - F

Profiles - G

Profiles - H

Profiles - J

Top Segments in Site Trade Area

Note: The map shows the 5 min drive time around the site.

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Market Overview

SiteStores - OpenStores - Opening SoonTerritories

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Site Trade Area

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Summary of Impacts

# Name Sales Current Trade Area Share

Urbanicity Typical Market Share

Optimization Rule New/After Trade Area Share Impact Impact Distance (km)

20 Stratchona Square (Broker Site) $1,000,000 75.4%3. Suburban 45.0% 45.0% 48.5% -26.9% $269,174 3.63273 Lakeview Plaza $1,000,000 42.5%4. Suburban Fringe 60.0% 55.0% 35.2% -7.3% $72,965 4.33274 Calgary - 11th Ave. SW $1,546,402 60.8%3. Suburban 45.0% 45.0% 56.7% -4.1% $63,432 6.390035 Sunnyside Nursery** $1,000,000 47.0%4. Suburban Fringe 60.0% 55.0% 43.2% -3.8% $37,750 7.33204 Heritage Station $976,201 50.0%3. Suburban 45.0% 45.0% 48.8% -1.3% $12,551 8.33269 Dalhousie Station $1,440,380 55.9%3. Suburban 45.0% 45.0% 55.0% -0.9% $12,432 9.63282 Riverbend Shopping Centre $1,000,000 56.2%3. Suburban 45.0% 45.0% 55.3% -0.9% $9,159 11.83264 Brae Centre $1,767,102 46.2%3. Suburban 45.0% 45.0% 45.9% -0.3% $6,107 8.23244 North Hill Shopping Centre $2,260,896 59.5%3. Suburban 45.0% 45.0% 59.3% -0.2% $3,467 7.13222 Deer Valley Marketplace $1,685,170 54.3%4. Suburban Fringe 60.0% 55.0% 54.2% 0.0% $607 13.91 5661 Signal Hill Centre SW, Calgary, AB T3H 3P8,

Canada$1,766,357 3. Suburban 45.0% 45.0% 63.8%

Site Forecast Total Impact Net New Sales$1,766,357 $487,644 $1,278,713

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Before/Current State After New Stores Open, Stores Relocate, and/or Stores Close

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Address 5631 Signal Centre SW Calgary Alberta T3H 3P8Province AlbertaSite Estimate 1,766,357Square Feet 4210Est Possession DateStarting RateBumpNNN ValueFinish Quote

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