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Pixar Mechanical InstituteThe new Discovery Center is a destination where kids help create amazing

new cars following the steps real automotive designers use. A different Pixar

CARS character is the liaison at each station, with Mater as the primary

guide. Another new feature introduced in the museum will be the CARS

augmented reality experience. It will allow visitors to do simple, fun and

exciting things with cars exhibited on the museum’s Industry floor, via the

technological wonder of a tablet.

© Disney

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Xbox/Forza Racing ExperienceMicrosoft’s Xbox is partnering with the Petersen to provide advanced

simulators offering the lifelike sensory experience of driving on race tracks via

the power of their extremely successful and popular Forza racing franchise.

© Xbox

© Xbox

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BMW Art CarsThe Armand Hammer Foundation Gallery is dedicated to featuring works by

contemporary artists. This gallery explores the intersections of desire, style,

image, and aesthetic. Made possible by BMW, the gallery will debut with an

exhibit of BMW’s internationally famed art cars.

© Michiel Mulder

© Bruno Vandevelde

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Ford GTThe Petersen will be the exclusive home of the prototype Ford GT Supercar.

The new GT’s technological evolution will be displayed, dating back to the Le

Mans-winning 1966 Ford GT. This will be the only “permanent” installation for

the new GT Supercar before the car hits Ford showrooms in late 2016.

© Ford

© Ford

© Belkin

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Enhanced Technology by Belkin/LinksysBelkin International has partnered with the Petersen to ensure the museum’s

robust Internet infrastructure needs are met. Belkin International has

supplied the museum with Linksys business network equipment enabling the

Petersen to have a networked infrastructure, WIFI and security throughout

the entire campus.

© Belkin

© Belkin

© Belkin© Belkin

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MaseratiMaserati is another partner who is collaborating with The Petersen on

a robust educational exhibit. The Design to Production display, located

prominently on the museum’s second floor, will show how a Maserati

evolves from concept and raw materials to chassis, drivetrain, interior, and

— finally — finished car in a unique exhibit using real concepts, prototypes

and production vehicles.

© Maserati

© Maserati

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Lucas OilLucas Oil will open the prestigious Petersen Motorsports Gallery with an

official sponsorship and financial foundation to operate the gallery and all

programmatic support for a three-year term. Lucas subsidiary MAV TV,

producers of thousands of hours of racing and automotive content per year,

will assist in providing content for the gallery’s massive video displays.

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Our MissionTo explore and present the history of the automobile and its impact on

American life and culture using Los Angeles as the prime example.

New MuseumWith an outstanding location, an extraordinary collection, and an enduring

place in the hearts of the people of Los Angeles, the Petersen Automotive

Museum has earned its credentials among the most respected car museums

in America. Fueled by this reputation, but certain that the Petersen’s best

days are still ahead, a new and inspired leadership team has envisioned

a New Petersen—a museum poised to take the lead as one of the premier

museum attractions in the world. The Petersen Automotive Museum has

embarked on an exciting planning and re-imagining process that will have

both immediate and long-term implications.

Community & EducationThere is nothing more important at the Petersen Automotive Museum than

education. We aim to build a community by being an educational resource

for local schools, institutions, organizations, and groups, facilitating life-long

learning, growth, and a lasting relationship between these public groups and

the museum.

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Our Current ProgressTo mark its 20 year anniversary, the Petersen Automotive Museum

embarked upon a masterful transformation. By December 2015, its doors will

be open yet again as the new Petersen stands as a powerful reminder that

the automobile holds an unmatched status in Southern California.

CreditsDesign Architect:

Kohn Pedersen Fox Associates

Executive Architect:

House & Robertson Architects

Project Manager:

Walker Real Estate Services LLC

General Contractor:

MATT Construction

Structural Engineer:

Saiful-Bouquet Structural Engineers

Facade Contractor: Zahner

Exhibit Designer: The Scenic Route

VA

VB

VF

VD VC

VE

4A 4B

2A

2B

2C

2D2E

2F

2H2G

2I

2J

2K2L

3A

3B

3C

3G

3D

3E

3F

1B

1 2 3

Industry Floor Available

Charles E. Nearburg Motorsports Gallery Lucas Oil

The Richard Varner Family Motorcycle Gallery Bonnier

The Bruce Meyer Family Flexible Gallery Available

Hot Rods & Customs Gallery TEN

Alternative Energy/Power Gallery Available

Art Center College of Design Studio Available

Design to Production Gallery Maserati

Pixar Mechanical Institute and Augmented Reality Available

Xbox/Forza Racing Experience Available

Industry Professionals Available

Pursuit of Speed Ford

The History of Tires Available

2A

2B

2C

2D

2E

2F

2G

2H

2I

2J

2K

2L

2

1A

1C

1D1E

Peter & Merle Mullin Artistry Floor Available

Peter & Merle Mullin Grand Salon Available

David and Ginny Sydorick Grand Concourse Available

The Armand Hammer Foundation Art Gallery BMW

Grand Entry Available

Concourse Sculpture Available

Activity and Events Digital Wall Available

1B

1A

1

1C

1D

1E

1F

1F

VA

VB

Vault Collection Level Available

Vault

Restoration Workshop

Education/Demonstration Studio

Photo Studio

Conference Room

Robert E. Petersen Library and Research Center

VC

VD

VE

VF

V

4A

4B

Upper Level Events Available

Penthouse

Board Room

4

V

3A

3B

3C

3G

3D

3E

3F

History Floor Available

Hollywood Gallery Available

Why We Love the Automobile Gallery Available

Changing Exhibitions Available

Audrey & Martin Gruss Foundation Dream Cars Gallery Available

Driving a Treasure Experience Available

LA: The Living City Interactive Mural Available

The Los Angeles Story AAA

3

4

WHOLE-FLOOR OPPORTUNITIES AND INCLUDED SPACES

SINGLE-GALLERY OPPORTUNITIES

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Contact UsAdam Langsbard

Chief Marketing Officer

323-964-6347

alangsbard@petersen.org

FIRST FLOOR (ARTISTRY) SECOND FLOOR (INDUSTRY) THIRD FLOOR (HISTORY)

VAULT LEVEL (COLLECTION)

FOURTH FLOOR (EVENTS)