peter sisson's presentation at ecomm 2008
TRANSCRIPT
PC-Phone Integration and Search Dialing
Peter Sisson
Founder & CEO
The inevitable merger of PC and Phone
PC/Phone integration approach for SOHO
What it means: Search Dialing and more
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What I’ll cover today
The Typewriter v1.0
The Typewriter v2.0
EVOLUTION
The Typewriter v3.0
REVOLUTION
Personal phone is there
Personal Phone
Office Phone
?
The Office Phone v1.0
Late 1800s
The Office Phone v2.0
EVOLUTION
Early 1900s
EVOLUTION
The Office Phone v3.0
1970s
The Office Phone v4.0
EVOLUTION
2000s
Why do we need both?
This makes more sense
The inevitable merger of PC and Phone
PC/Phone integration approach for SOHO
What’s enabled: Search Dialing and more
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SOHO telecom is a big opportunity
10-99 seats
100-499seats
26Mworkers
7Mworkers
Source IDC 2006
1–9 seats
40Mworkers
PC-phone integration for SOHO
• Inexpensive• Simple to set up• Easy to use• Powerful
The inevitable merger of PC and Phone
PC/Phone integration approach for SOHO
What’s enabled: Search Dialing and more
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3
Search dialing is unified search
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PC-based contacts Online directories
Search Dialing is Local Search
Global Search Local Search
•Restaurants
•Entertainment venues
•Repair shops
•Contractors, electricians, plumbers.
•Products and services to buy in person
• Information
•Entertainment
•News
•National businesses
•Products and services to order online
WEBSITES PHONE #s & ADDRESSES
411
“Dial Who” “Dial What”
Search Dialing combines 411 with keyword search
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Search Dialing
Typing keywords advertising opportunity
$3.49$3.45$3.30
$3.49
$3.45$3.30
BusinessesBid for placement
Pay for call when clicked
A model for advertising-supported office phone service
Not possible on standalone phones
Conclusion
PC/phone integration is inevitable.
Toktumi’s approach is a simple, inexpensive way to achieve PC/phone integration for SOHO settings.
Once PC/phone integration is widespread, models for advertising supported phone service will emerge.
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An eComm 2008 presentation –
http://eCommMedia.com for more