peter shaw design portfolio
DESCRIPTION
Architecture and design portfolio for BS.Arch and M.Arch student, Peter Shaw, of the University of Michigan (Ann Arbor).TRANSCRIPT
Selected Works
01 Hines Competition
02 L.A. Multigenerational Housing
03 Product Branding + Design
04 Zipline + Canopy Tour Design
... Further Projects
Peter Shaw [email protected] BS.Arch, M.Arch +1 517 740 5471
The 2014 Competition was focused on the city of Nashville, in the Sulphur Dell district, just North of the Capitol. Teams of five students representing at least three disciplines have two weeks to devise a comprehensive and financially viable development program for the real, large-scale site.
GERALD D. HINES COMPETITION:NASHVILLE
IRONWORKS RECREATIONAL CENTER
LIBRARY + ARCHIVES BUILDING
MUSEUM_PLANNED
TENNESSEE EDUCATION ASSOCIATION_EXISTING
STOCKYARD_EXISTING
CONDOMINIUMS_EXISTING
GROCERY STORE
DISTILLERY
BREWERY
COMMUNITY BALL FIELD
ROCK CLIMBING TOWER
COMMUNITY CENTER
BODEGA
LOCAL RESTAURANT
LOCAL ARTISAN STOREFRONT
ARTISANAL INDUSTRY
COMMERCIAL AND CIVIC OFFICES
HOTEL + RESTAURANT
DELTA PLAZA
CIVIC OFFICES + PARKING STRUCTURE
VELODROME
LOFTS/TOWNHOUSES/APARTMENTS
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where nature and culture flow into the urban fabric.
Development Typologies Key
Office
Commercial
Residential
Parking
Park/Landscape
The site in Nashville is focused on building a community around the new stadium being built for the city’s baseball team. The proposal’s three tenets were a healthy, connected, and future-oriented urban lifestyle, while addressing issues of context, such as flood mitigation from the Cumberland River, and proximity to the capitol and downtown.
PHASE 1 Typologies20% of total development
PHASE 2 Typologies36% of total development
PHASE 3 Typologies100% of total development
The highlight of the design is the conversion and re-purposing of the superstructure of the historic Ironworks, located on the banks of the Cumberland. Aging condos currently fit in under the metal roof of the building, and effectively cut off the rest of the neighborhood from the river. Converting the space into a partially open-air community center and plaza creates a destination at the end of Nashville’s intercity “Groove” bike-way and walking path.
(Next page: The Dell’s new Entertainment district.)
team 146637
Situated on Sunset Blvd., at the base of the hills, this project brings the quiet community of the neighborhoods above to the busy thoroughfare of one of L.A.’s most famous streets. Responding to the rise of multi-generational households, the complex provides opportunities for encounters between residents of all ages.
L.A. MULTI-GENERATIONAL HOUSING
The design leverages the elevation change to produce a seemingly vertical community while providing ground-floor ADA access to almost all of the units. Connected verandahs and linked semi-private courtyards foster interaction between residents.
As an essential element of residential design, the kitchen is treated as the nexus of each unit. It is placed as the link between the communal space of the courtyards and the interior living areas. This utilizes Semper’s concept of “hearth architecture” to provide places for informal gathering.
The boardwalk-like paths that ring the courtyards widen out into porches to create eddying points in the circulation. The threshold is effectively widened to become an inviting place to slow community circulation and foster encounters between neighbors.
Each design element is addressed in its combination with other elements to form new architectural reactions and compounding spatial effects.
Print Media
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a l l y o u r b a se a r e b e l o n g t o u s
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The goal of this project was to design a product, and its branding/marketing scheme, as well as the building in which the product would be assembled. In doing so, the manufacturing process and all of the other constituent parts of a corporate identity could be aligned.
PRODUCT BRANDING + DESIGN
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susan calvinlead robopsycho log i s t
sca lv in@myv ibe .com734 .555 .1950 p734 .555 .1951 f
ibei n d u s t r i e s
susan calvinlead robopsycho log i s t
sca lv in@myv ibe .com734 .555 .1950 p734 .555 .1951 f
ibei n d u s t r i e s
susan calvinlead robopsycho log i s t
sca lv in@myv ibe .com734 .555 .1950 p734 .555 .1951 f
ibei n d u s t r i e s
susan calvinlead robopsycho log i s t
sca lv in@myv ibe .com734 .555 .1950 p734 .555 .1951 f
i n d u s t r i e s
Company Logo Business Cards
Typography
Product Logo
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ibei n d u s t r i e s
ibei n d u s t r i e s
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The primary colors used in the logo can be
swapped as seen in the business cards to
accommodate multiple media types while retaining
the brand characteristics. Lenth of leading and
trail ing lines can also be adjusted to suit the
situation. The figural “V” can also be used
independent of the type, provided that the brand
colors are used.
Similar to the company logo, the
colors of the individual elements
can be interchanged based on
the color of the background. The
tagline text is eliminated on the
actual product, and is primarily
used for marketing spreads.
All text is to be in the company
font, and when possible, should
be printed in the brand colors.
Black and white can be
substituted if necessary, but an
effort should be made to keep
the brand image clear.
Neuropol X Free
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Use Your Own Body Against Them.
BioPulseBioPulseBioPulse
located on a brownfield site in the heart of Chicago, the factory was designed to be part manufacturing center, part tourist attraction, and part marketing scheme. This turned the building and grounds into an architectural propoganda generator.
(Next page: Section through factory.)
ibei n d u s t r i e s
As part of the company’s image of survival and self-sustaining practices, the sculpture park on the grounds does double duty as a vertical wetlands for greywater treatment.
(Next page: View of factory from sculpture park.)
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Canopy tours are a combination of ziplines, aerial bridges, staircases, and other tree structure elements. While not usually considered within the realm of traditional architecture, issues of circulation, dynamic structural design, and environmental context are directly addressed. Underlying the entertainment aspect is the balance of perceived risk and implied safety.
CANOPY TOUR DESIGN
Photo by Peter Shaw, courtesy of S.T.E.P.S., Inc. and Sonoma County Canopy Tours
Photo courtesy of S.T.E.P.S., Inc. and Sonoma County Canopy Tours
One of the challenges in canopy tour design is reclaiming elevation. This is usually a visual highlight in the experience and requires the most technical attention to detail, particularly in avoiding excess stresses on the trees.
2008
2009Designing structures in trees requires consideration of a dynamic environment. Not only do the supporting structures react unpredictably to environmental stimulus, but their growth and physical changes over time require consideration in the initial design. Additionally, attachment hardware design is important for both the health of the tree and ease of installation.
Photo courtesy of S.T.E.P.S., Inc. and Sonoma County Canopy Tours
The addition of a bridge in the tour presents an opportunity for pause in the circulation that allows participants to consider the surroundings. With multiple tensioned cables and people on the line, forces on the trees multiply exponentially and must be designed for to ensure the health of the trees.
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For more projects and information:
www.shawarch.com
Or contact Peter Shaw+1 517 740 5471