marketing portfolio for mehera shaw 2013
DESCRIPTION
A marketing portfolio for Mehera Shaw describing our artisanal lifestyle brand, inspired by Indian textiles, our fair trade manufacturing, artisan prints in organic cottons and our foundation trust for artisan development projects.TRANSCRIPT
Dress for a sustainable lifestyle
Sunday, September 8, 2013
Jaipur, Rajasthan, India
Artisanal lifestyle brand for the conscious, well-traveled woman. Inspired by the textiles and mystique of India, styled for modern living.
Sustainable production studio fully integrated and offering private label services.
Non-profit foundation for artisan development.
A Sustainable Fashion House
Sunday, September 8, 2013
Theme: Jal Mahal, the Lake Palace promenade
Basant Collection SS14
Sunday, September 8, 2013
Theme: Rajasthani Villages
Basant Collection SS14
Sunday, September 8, 2013
Theme: Rani ka Kila, the queen’s fortress
Winter Collection AW13
Sunday, September 8, 2013
Product range
East-West inspired separates for work and casual wearFeminine styling, relaxed tailoring, comfortable layers
Products: women’s wear, accessories, nightwear, homewares, fabric
Sunday, September 8, 2013
Mehera Shaw staff: Jaipur, Rajasthan, India
Production Team
Sunday, September 8, 2013
Sustainable production
• organic cotton
• handloom fabrics
• energy conservation
• fair trade practices
• hand printed textiles
• high quality for garment longevity
Sunday, September 8, 2013
Artisan Textiles
Hand block printing, Bagru village
Sunday, September 8, 2013
Wood blocks for printing
Sunday, September 8, 2013
Sanganeer printing
artisan screen printing
Sunday, September 8, 2013
Earthy tones reflect thereturn to nature with richcinnamon, gold, persimmonand port. Smoky filters ofblush, pale mauve andstone act as a veil forstarker hues of black andpewter.
ShiboriJapanese Water ColorDabu Resist
Trends in prints SS14
Trends to Prints
Fabric Collection
Sunday, September 8, 2013
Sustainable Supplier
• fair trade
• organic cottons
• artisan printed textiles
• cradle-to-cradle production
Sunday, September 8, 2013
Private label
• CMT services
• pattern/design development
• sampling
• small-medium capacity
• organic fabrics
• transparent supply chain
• cradle-to-cradle production
Sunday, September 8, 2013
We are a registered non-profit trust whose mission is to support artisan development projects.
Projects include women artisans micro social enterprise: skills training program in upcycled accessories from production scrap.
Mehera Shaw Foundation
Sunday, September 8, 2013
Unique Selling Points
• excellence in design
• lifestyle separates
• high quality & affordability
• organic cottons & handloom fabrics
• artisan prints
• fair trade
• sustainable production
Sunday, September 8, 2013
Opportunitieswholesale - franchise - partnering - social investment - internships - private label
Partnering for a future
Sunday, September 8, 2013