peter mayer capabilities overview

peteramayer.com

WE ARE PETER MAYER.

©2013 PETER MAYER | 3

We’re the largest agency in the Gulf Coast region – 200 people strong across

three offices in New Orleans, Baton Rouge + Monroe, with annual billings of

$150M. From Creative, Production + Account Management to Strategic Planning,

Social Media + Public Relations, our mindset is fully integrated, ensuring that

everything we do for our clients is results-centric.

After all, we’re in the business of building our clients’ business. And in doing

so, we’ve won three coveted national EFFIE awards along the way.

We are proud members of:

American Association of Advertising Agencies | aaaa.org

Advertising Marketing International Network | aminamericas.com

Hospitality Sales & Marketing Association International | hsmai.org

Direct Marketing Association | thedma.org

Society of American Travel Writers | satw.org

International Association of Business Communicators | iabc.com

Public Relations Society of America | prsa.org

American Marketing Association | marketingpower.com

U.S. Travel Association | ustravel.org

> Founded in 1967, we are proudly New Orleans born + raised.

peteramayer.com

CULTURALLY POWERFUL WORK.


Simply put, culture matters.

At Peter Mayer, we believe every brand possesses capital – financial, human,

intellectual and, most important, cultural. Cultural capital has incredible,

results-generating power. It can’t be logged in a spreadsheet or counted as

inventory. But it’s there, and it can create deep, emotional connections between

consumers and brands that defy competition, price and even convenience.

peteramayer.com

IN GOOD COMPANY.


A New Orleans Tradition Since 1889

®

peteramayer.com

WE MOVE TO A DIFFERENT BEAT.


Our connection to the culture of our hometown is the foundation of our

creativity and defines the agency. So it is only natural that we see the

enormous potential of culture as a way to create lasting relationships.

Peter Mayer grew from a place steeped in culture, New Orleans.

peteramayer.com

PETER MAYER STRATEGIC PROCESS.


Everything we do at Peter Mayer is grounded in the principles of strategic

marketing and client involvement. From our perspective, a clear +

comprehensive marketing strategy, objectively developed through research +

insight, is the most reliable + efficient way to produce measurable results.

Regardless of the industry category, we approach developing a brand identity

for any client with a disciplined strategic process.

> We’re proud of the work we do.

peteramayer.com

CORE DISCIPLINES.


> Research + Strategy• Strategy + Planning

• Market + Competitive Analysis

• Best Practices/Beacon Analysis

• Customer Segmentation Strategies

• Brand Planning

• Consumer Insights

• Trend Spotting

• Online Metrics Reporting + Analysis

> Account Management• Marketing Plan Development

• Strategic Alignment

• Management of Teams, Plans + Processes

• Campaign Execution

• Client/Brand Advocacy

• Marketing Refinement + Optimization

> Creative• Creative Development/Online,

Offline + Guerrilla

• Digital Campaigns + Rich Media

• Environmental + Retail/POS Design

• Creative Language/Copywriting

• Visual Language/Art Direction

• Motion Graphics Animation

• Strategic Testing Materials

> Public Relations• Comprehensive Public Relations Strategies

• Media Relations/Leveraging Local + National

Media Contacts

• Community Relations/Connecting with

Organizations Whose Opinions Matter

• Key Message Development + Spokesperson

Training

• Announcements + Special Events

• Crisis Communication

peteramayer.com

CORE DISCIPLINES.


> Project Management• End-to-end Project Plan Development

• Budget Development + Accountability

• Resource Allocation + Management

• Integrated Project Management + Execution

• Cost Containment

• Process Improvement

> Integrated Production• Information Architecture/User Experience

• Site Development + Optimization

• Mobile + Email Marketing Services

• App Development

• Search Engine Marketing +

Search Engine Optimization

• Broadcast Production, Radio/Television

• Print Production

• Art Buying

• Content Management Systems +

Website Maintenance

• Quality Assurance Testing

> Media• Traditional + Digital Services

• Target Audience Definition

• Market + Category Research

• Media Mix Development + Strategy

• Tactical Media Placement

• Value Added Promotions + Extensions

• Competitive Spending Monitoring

• Broadcast Post Analysis

• Interactive Serving, Tracking,

Optimization + Reporting

> Social Media• Social Media Communications

Monitoring + Trends

• Social Metric Tracking + Analytics

• Social Media Design + Development

• Social Applications + Widgets

• Branded Communities

• Social Listening, Measurement + Optimization

peteramayer.com

THE TEAM.


> Mark Mayer Agency President – Principal

Mark earned his MBA from Harvard Business School with a concentration

in Consumer Marketing and Marketing Strategy Development. This

beginning led him to Newsweek in 1982, where he worked as Circulation

Marketing Director.

While at Newsweek, Mark tapped into the pulse of readers to help

increase magazine circulation and was responsible for all direct marketing

for the magazine. Five years later, he headed back to New Orleans to

lead Peter Mayer into the future. A proud New Orleanian, Mark is an

active board member for the New Orleans Business Council, Ben Franklin

High School, Gulf States Regional Council of the American Association

of Advertising Agencies and the Bureau of Governmental Research, to

name a few. Mark is an effective, strategic leader dedicated to growing

his clients’ businesses as well as helping to rebuild the Gulf South. He’s

been named New Orleans Ad Club Advertising Executive of the year three

times.

peteramayer.com

> Josh Mayer Chief Creative Officer – Principal

With more than 25 years experience in advertising and a degree in Film

and Television from the University of Southern California, Josh knows

what it takes to turn a concept statement into a game changer.

Before joining Peter Mayer in 1991, Josh worked on a number of

national and international accounts, including Kodak Film, Burger King,

McDonald’s, Unilever Personal Products, Mobil Oil and Glaxo. He worked

for some of the best New York shops – Dentsu, Young & Rubicam and J.

Walter Thompson – before his talents took him to Bangkok, Thailand,

where he created memorable campaigns for DDB Needham Worldwide

and J. Walter Thompson’s most important international clients. When

he’s not leading Peter Mayer’s Creative department, Josh supports the

Louisiana Children’s Museum, the New Orleans Museum of Art and LSU’s

Manship School of Mass Communication.


> David Crane Vice President – Account Director

A specialist in direct marketing, strategic planning and creative

development, David uses his 21 years of advertising experience in

supervising such diverse accounts as the New Orleans Saints, Piccadilly

Restaurants and Marucci Sports. In 1989, David was named Advertising

Person of the Year by the Ad Club of New Orleans and was named Agency

Account Executive of the

Year in 1995 and again in 2000.

Since joining Peter Mayer Advertising in 1986, David has managed a variety

of clients, including Popeyes Famous Fried Chicken & Biscuits, Paramount

Pictures, the Waldorf-Astoria Hotel in New York City, Wembley Ties,

Rosemary Beach Land Company, New Orleans Saints, Sanderson Farms and

CenturyLink Communications.

A New Orleans native, David graduated from the University of New Orleans

with an honors degree in Marketing and Communications.

peteramayer.com

> Eddie Snyder Vice President – Executive Creative Director

With more than 25 years experience wearing every creative hat possible,

Eddie is a true advertising amalgamation, the prototype of what a

“creative” should be. From writing and art directing to designing and

big thinking, Eddie spent much of his career as SVP/CD and EVP/CCO at

Fitzgerald+CO, leading clients like Aflac, Aruba Tourism, Black & Decker

(Delta/Porter Cable), Coca-Cola, Durex, Georgia Power and Time Warner

Cable, to name a few. In the process, he’s piled up recognitions from major

award shows and publications, including a Cannes Cyber Lion and multiple

Cannes Finalists, a rare D&AD Pencil nomination, Art Directors Club, CA,

One Show, AICP, Graphis, PRINT, CLIO and many more. At Peter Mayer, Eddie

leads the CenturyLink Creative team. As he believes strongly in developing

young creative talent, Eddie has served in faculty and leadership roles at

some of the nation’s most prestigious advertising schools. He is a previous

director of advertising arts at Portfolio Center and currently sits on the

national advisory board of Creative Circus. Eddie received a BS in Journalism

and Advertising from West Virginia University.


> Ellen Kempner Vice President – Account Director

Ellen Joined Peter Mayer Advertising in 1991 and is a BA summa cum laude

Communications graduate of American University, Washington, D.C.

Ellen brings over 35 years of marketing and account management

experience. Prior to joining the agency, she spent five years as the

advertising supervisor at Louisiana Power & Light and New Orleans Public

Service.

She was honored as National Ad Club President of the Year in 1988-89, New

Orleans Ad Club Agency Account Executive of the Year in 1984, United Way

Volunteer of the Year in 1998-99, and one of the New Orleans CityBusiness

Women of the Year in 2004.

Ellen is actively involved in numerous community organizations, including

currently serving as Board President of the Louisiana SPCA, Board member

of the New Orleans Ad Club, National Board member of Caps for Kids, and

Board member of the United Way’s Women’s Leadership Division.

peteramayer.com

> Jay Winn Vice President – Group Account Director

When Jay joined Peter Mayer in 2006, he brought more than 15 years of

marketing and strategy experience that he picked up in the trenches,

working for telecommunications and broadband leaders like GTE/Verizon,

Windstream Communications and CenturyTel.

While at GTE/Verizon, Jay led the national retail deployment of Internet

services before leading the charge for a major sales effectiveness initiative

within their inbound call centers nationwide. It’s a feat that earned him

the coveted Chairman’s Leadership award. His next position was with

CenturyTel. While there, he held two positions – director of advertising

and promotions and director of product management. A few years later,

Windstream Communications swept him up and put him in charge of all

their marketing for both consumer and key business product lines like

Broadband, Satellite TV, Local Voice, Long Distance and the Yellow Pages.

He holds a BBA and MBA in Marketing from Abilene Christian University.


> Val McKay Vice President – Director of Integrated Production

Val holds a BA from Loyola University and an MA from the University of

Chicago. Her 18 years of production experience include over 11 at Peter

Mayer in digital production. She directly oversees the approach, quality

and delivery of all production deliverables for Peter Mayer, including

digital, print and video. Her brand experience includes CenturyLink, Taco

Bell, KFC, Kraft, Chevron, Sears, Cox Communications, Louisiana Economic

Development, Zatarain’s, New Orleans Saints and Sonesta Hotels.

peteramayer.com

> Rachael Greer Vice President – Director of Operations

Rachael joined Peter Mayer Advertising in 2010, bringing more than 15

years of project management experience with her.

Rachael’s project experience ranges from pharmaceutical (Wyeth, Novartis)

to CPG (Pepsi, Kraft) to energy (Siemens) and higher learning (Kaplan). Prior

to joining Peter Mayer, Rachael worked with Tribal DDB, Ogilvy & Mather,

and HUGE, Inc. in New York. At HUGE she led the digital portion of the highly

acclaimed Pepsi Refresh Project.

Rachael has a BA in English and Minor in Business from

Samford University.

Her awards include: 2010 Bronze Cyber Lion award for “Best Digitally

Driven Integrated Campaign” and the 2010 OMMA Best Integrated Online

Campaign in the Non-Alcoholic Beverage category.


> Michelle EdelmanVice President – Strategy and Planning

Michelle is a renowned force in the world of strategy. She has

expertise in all types of planning, from creative and brand planning to

strategic business planning. Throughout her career, she has managed

and integrated digital planning, connections planning, analytics and

communications development as part of the strategic discipline.

Michelle joined Peter Mayer in 2013 and oversees a team of strategists,

brand planners and analysts who shape the direction of all of our client

work. Prior to joining the agency, Michelle was president and director of

communications planning at NYCA, a boutique firm in San Diego; managing

partner, director of planning and brand stewardship at Ogilvy & Mather in

Chicago; and, prior to that, SVP/chief planning officer at Leo Burnett USA.

At Leo Burnett USA, she single-handedly built the planning department

at LB Works, the agency’s then-new technology marketing division.

Michelle’s client experience is rich with engagement accross a wide range

of accounts. She has influenced major brands including Dove, Huggies,

Allstate, Quiznos, Motorola, EarthLink, DIRECTV, Sun Microsystems and

the San Diego Visitors & Convention Bureau. She is a frequent speaker and

award show judge, and has co-edited two marketing books on the Baby

Boomer generation.

peteramayer.com

> Kristian Sonnier Director of Public Relations

Kristian joined Peter Mayer in 1998. He holds a BA in Mass Communication

– Journalism from Louisiana State University. Kristian oversees the

strategic direction and success measurement of all client PR counsel,

managing a team of five PR professionals who operate out of both Peter

Mayer’s New Orleans and Baton Rouge offices.

His clients have included Lieutenant Governor Mitchell J. Landrieu and

the Louisiana Office of Tourism, the New Orleans Tourism Marketing

Corporation, New Orleans Saints owner Tom Benson, Trump International

Hotel & Tower, Basin Street Records, The Southern Food & Beverage

Museum, Fleur de Lis Ambassadors, and W Hotels (New Orleans and

French Quarter properties), among others. He served on the Louisiana

Office of Tourism account for 13 years.

He is a member of Society of American Travel Writers (SATW), Public

Relations Society of America (PRSA), International Association of

Business Communicators (IABC), Press Club of New Orleans, and

Louisiana Travel Promotion Association (LTPA).


> Jordy Luft Media Director

Jordy joined Peter Mayer Advertising in 2006 and has over 25 years of

media and marketing experience.

Prior to joining the agency, Jordy served as director of research Services

for Tribune Television New Orleans (WGNO-TV/WNOL-TV). Earlier jobs in

the advertising arena were media planning supervisor and associate media

director at Bauerlein, broadcast media director of D.H. Holmes Department

Store and Media Director of Keating, Magee & Associates.

Jordy has a BA in Journalism from Louisiana State University.

The Advertising Club of New Orleans recognized Jordy as their 2007-2008

Agency Media Person of the Year, and he continues to be a sought-after

guest speaker and panelist in media and educational circles.

peteramayer.com