Outsourcing  Innova/on  

Peter  A.  Gloor  MIT  Center  for  Collec/ve  Intelligence  

pgloor@mit.edu  

Collabora/ve  Innova/on  Networks  

2  

Social  Networks  

Social  Network  Analysis  (SNA)  

www.jazzalavillette.com

Swarm  Crea/vity  

How  Cool  ideas  develop  

Creators    (crea+ve  experts)  COINs

(groups of creators)

CLNs (swarms - ecosystems of

COINs) CINs

(crowds - ecosystems of CLNs )

High-­‐Performing  Organiza/ons  operate  as  Collabora/ve  Innova/on  Networks  

+

+ CIN Collaborative Interest Network

Linux Users

Example:

CLN Collaborative Learning Network

Linux Maintainers

COIN Collaborative

Innovation Network

Linux Creators

COIN Collaborative

Innovation Network

CLN Collaborative

Learning Network

CIN Collaborative

Interest Network

Creators?  

People  for  Innova/on  

Most effective communicators

personal

community

Degree of Sharing

high Degree of

Interactivity

low

high (m-m)

small (1-1)

Degree of Connectivity

(1-m)

Characteris/cs  of  COINs  members  

Star

Galaxy

Don’t  be  a  star,  be  a  galaxy!  

Coolhun/ng  

Zooming  in  to  our  approach  

Cool  Coolhunts  

Predic/ng  Success  of  SoRware  Startups    7  years  ahead  

Predic/ng  US  Presiden/al  Elec/ons,  Nov.  4,  2008  

On Election Night Blog Buzz metric: 47% McCain 53% Obama

Corresponds to popular vote!

Predic/ng  Oscars  and  Box  Offices  Success  

19  

Twi]er  Stockpredic/on  

hope,  fear,  worry  

Individual  Signals  

Blue – drummer Red – singer/leader Green - audience

CIN Build the hive

CLN Heat the swarm

COIN Coolhunt hive

Queen  Bee  

define problem

brain- storm

solutions

plan project

execute plan

monitor progress

deliver product

Get    Trend  over  

Tipping  Point  

C3N  –  Collabora/ve  Care  Networks  

CLN(Facebook)

COIN (E-Mail)

CIN(Web/Blogs)

Fanpages  and  most  linked  users  §  16671  edges,  2010  nodes  (at  least  5  fans  of  a  fanpage)  

Thank You  Tom Allen Robin Athey Melina Becker Hans Brechbuhl Gloria Busche Scott Cooper Marius Cramer Marco DeMaggio Pierre Dorsaz Lyric Doshi Scott Dynes Marc Egger Eric Esser Kai Fischbach Hauke Führes Julia Gluesing Francesca Grippa George Herman Takashi Iba Bill Ives Eric Johnson Adriaan Jooste Jermain Kaminsiki Min-Hyung Kang Yared Kidane Reto Kleeb Jonas Krauss Dustin Larimer Casper Lassenius Rob Laubacher Charles Leiserson

Fillia Makedon Tom Malone Pascal Marmier Chris Miller Stefan Nann Keiichi Nemoto Tuomas Niinimäki Daniel Olguin Olguin Daniel Oster Maria Paasivaara Sandy Pentland John Quimby Johannes Putzke Ornit Raz Renaud Richardet Ken Riopelle Michael Schober Detlef Schoder Thomas Schmalberger Shosta Sulonen Masamichi Takahashi David Verrill Christoph Von Arb Ben Waber Andrew Westerdale JoAnn Yates Wayne Yuhasz Xue Zhang Antonio Zilli Yan Zhao

http://www.ickn.org http://www.swarmcreativity.net

www.galaxyadvisors.com pgloor@mit.edu