persuasion. what is persuasion? under what circumstances might a person need to employ persuasive...
TRANSCRIPT
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Persuasion
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What is persuasion?
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Under what circumstances might a person need to employ
persuasive techniques?
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What text types tend to be used to persuade?
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What makes a text persuasive?
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Language(words)
Structure(organisation & order of ideas)
Form(techniques)
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Language(words)
Structure(organisation & order of ideas)
Form(techniques)
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What techniques and word types do you already know that
can be used to persuade another person or group?
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Rhetoric 101The art of eloquently convincing an
audience of your opinion or viewpoint
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Formality & flatteryAdopt a formal and flattering tone –
but don’t be effusive or sycophantic!
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Personal pronounsPersonalise the delivery by using ‘we’,
‘you’ and ‘your’
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Appeal to the headLogic, common sense
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Appeal to the heartFear, guilt, empathy, altruism
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Hard evidenceFacts, statistics, research & surveys,
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Soft evidenceExpert opinion, anecdotes & examples
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IncentivesRewards, offers, accentuate the positives
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HumourA wry sense of humour whilst not
seeming flippant about serious issues can win over an audience
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The law of contrastAll things are relative!
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HyperboleCredible exaggeration for effect
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Emotive languageDon’t shy away from strongly expressed
opinion and dramatic vocabulary
“Swearing is a vile habit” changes if we say “Swearing is a bad habit.”
“House prices fall throughout country” is different than “Real Estate prices plummet throughout the country.”
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Rule of 3It’s simple, repeatable and very effective!
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Poetic devicesAlliteration, simile & metaphor to paint
word pictures and create musicality
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Rhetorical questionsCan you think of a good reason why you wouldn’t include them in your writing?
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ImperativesAs you gain confidence that you have hooked your audience, don’t be afraid to use commands to drive home your
point
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Rhetoric revisited
Formality & flattery
Personal pronouns
Appeal to the head
Appeal to the heart
Hard evidence
Soft evidence
Incentives
Humour
The law of contrast
Hyperbole
Emotive language
The rule of 3
Poetic devices
Rhetorical questions
Imperatives
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How to structure a persuasive text
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Language(words)
Structure(organisation & order of ideas)
Form(techniques)
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What kind of structure do you think is most likely to make
your text memorable and persuasive?
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A hard-hitting opening line
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The first paragraph should offer an overview of your
stance or opinion that you will be putting forward for
consideration
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The main body of your writing will be divided into clear
paragraphs – each will present a new point or idea that
supports your overarching premise
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The body of your writing should also acknowledge that there is a
counter-argument, but must rebut those arguments as being
flawed or faulty.
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Make full use of the rhetorical techniques you are now
familiar with in each of your paragraphs to ensure that the CONTENT and STRUCTURE
complement one another
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Your final paragraph should summarise your stance and reinforce the strength of the
ideas you have presented
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The last line should be memorable, punchy and an
‘applause cue’