persuasion and reflective learning: closing the feedback loop

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MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu Persuasion and Reflective Learning: Closing the Feedback Loop Lars Müller, Verónica Rivera-Pelayo and Stephan Heuer FZI Research Center for Information Technology Karlsruhe Persuasive 2012, 7th June 2012

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I presented our paper "Persuasion and Reflective Learning: Closing the Feedback Loop" at Persuasive 2012. What are the similarities between reflective learning and persuasive technology? What can we learn from the two research directions to support changes in behavior using technology?

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Page 1: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Persuasion and Reflective Learning: Closing the Feedback Loop

Lars Müller, Verónica Rivera-Pelayo and Stephan HeuerFZI Research Center for Information Technology Karlsruhe

Persuasive 2012, 7th June 2012

Page 2: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Agenda

▪ Introduction & Motivation

▪ Persuade or support reflection?

▪ Closing the feedback loop

▪ Summary

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Page 3: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Introduction

Desired behavioral changes at work are often very complex

“I want to treat my patients better.”

“I need to reduce my stress.”

“I would like to improve my communication and teaching skills.”

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Page 4: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

▪ Learn by observing others and from experiences

▪ Support learning-on-the-job and experience sharing

▪ Learning by reflection on observed practices and collected

data

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MIRROR Reflective Learning at Work

▪ Focus on acquisition of

tacit knowledge

Page 5: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Motivation

Support by using information technology Both use feedback loops

Can both fields of research learn from each other?

Induce change in behavior

Encouraging reflection Persuading

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Page 6: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Reflective Learning

refers to “those intellectual and affective activities in which individuals engage to explore their experiences in order to lead to new understandings and appreciations“ (Boud et. al)

D. Boud, R. Keogh, and D. Walker. Reflection: Turning Experience into Learning, chapter Promoting Reflection in Learning: a Model., pages 18-40. Routledge Falmer, New York, 1985.

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Page 7: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Persuasive Technology

Use of capturing approaches to provide persuasive feedback

Capture behavior and rate it Provide reinforcement

Limited number of domains

Clear Goals Specific Behavior Behavior that can be measured

http://dub.washington.edu/projects/ubifit

http://jawbone.com/up

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Page 8: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Persuade or Support Reflection

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Page 9: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Persuade or Support Reflection

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Page 10: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Example: Jawbone UP

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Page 11: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Influencing behavior using captured data▪ Guidance reduces responsibility and effort for the user▪ Reduces control Ethical implications

Computer Supported Reflective Learning

Reflection: A matter of guidance?

CoercionAwareness/Mindfulness

PersuasionReflection

Amount of Guidance

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Page 12: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Complex goals

Growing number of data sources

Harder to interpret Difficult to link to a goal

Unknown target behavior

User decides Cognitive Dissonance Theory Cognitive effort

Three possibly conflicting representations of behavior

A) What really happened in a situation B) What the person believes had happened C) What tools have captured about that event

A

BC

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Page 13: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Requirements for capturing behavior

Reflective Learning: Capturing experiences

General capturing approach

Select relevant data

Trigger reflection

Persuasive Technology: Capture specific behavior

Select best capturing approach

Rate behavior

Provide Reinforcement

Change in behavior

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Page 14: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Closing the Feedback Loop

Persuasive Technology already measures behavior

Ask the user Benefit for capturing? Is the data reliable?

Using of-the-shelf sensors Accelerometers Biosensors Smart Meters

Biosensors

Which data should be captured to support reflection? All data? Quantiative vs. Experiential

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Page 15: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Unpredictability of relevance

Which data can help predict relevance?

Affective context by psychophysiological sensors

Social Interaction computer mediated communication face to face interaction

Task context Augment tools

http://www.affectiva.com/q-sensor/

http://hd.media.mit.edu/badges/

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Page 16: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Conclusion

Results

Outlined the design space between reflective learning and persuasive technology

Reflection is a promising approach to induce behavioral change Three kinds of cues to identify relevant data for reflection

Outlook

More data and sensors Can we persuade to reflect?

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Page 17: Persuasion and Reflective Learning: Closing the Feedback Loop

© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu

Questions?

Thank you very much

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