personas representing how users browse unnatural to programmers – the people, not the computer
Post on 21-Dec-2015
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Programmers are poor Designers
Human Factors in Interface DesignAndy Barry, Morgan Boes,
Dan Cody, Eric Hwang
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Goals
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Personas
Representing how users browse
Unnatural to programmers – the people, not the
computer.
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Usage Scenarios
Why do users revisit a website?› What do they know about the site?› How does their knowledge vary?
Make life easy for the person – not for the programmer
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3 Fundamental Cases
Short Term Long Term Disconnected path
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Simulating Cases
Going back to a website that…• the user visited a day ago• the user visited a month ago• the user visited from a link in an email
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Why Talk to People?
Users:What does this do?
Incompressible
Helped us create a more natural mapping
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ASICS Women’s Sakura Diva™ Lace Up - DSWLast visited 3/4 (about a week ago).http://www.dsw.com/dsw_shoes/catalog/...
SteveMadden – LIKEABLE PURPLE women’s casual float round toeLast visited 3/12 (yesterday).http://www.stevemadden.com/item.aspx?id=46...
DanskoLast visited 2/26 (close to a month ago).http://www.dansko.com/#detail,Narrow_Pro,Sta…
Naturalizer Black Leather Ball ShoeLast visited 1/31 (over a month ago).http://www.naturalizer.com/Shopping/Product....
Running : : WR1224Last visited 3/14 (pi day: today).http://www.newbalance.com/running/footwear...
NikeStore. Shop the Official Nike Store for Shoes, Clothing & GearLast visited 3/01 (a few weeks ago).http://store.nike.com/index.jsp?country=US&...
Pages You’ve Visited Before
…NowLast month…
A few weeks ago A few days ago
Change history options…
shoes
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Demo
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Programmers are poor Designers
Human Factors in Interface DesignAndy Barry, Morgan Boes,
Dan Cody, Eric Hwang
![Page 25: Personas Representing how users browse Unnatural to programmers – the people, not the computer](https://reader035.vdocuments.site/reader035/viewer/2022062714/56649d6a5503460f94a4851a/html5/thumbnails/25.jpg)