personal brand for business success
TRANSCRIPT
Personal Branding
For Business Success
Marcela JenneyCertified Personal Brand & Online Identity StrategistMBA – MarketingProfessional [email protected]
1. Why personal branding is important for your success as a freelancer.
2. Identify how you can discover your brand.
3. What communication vehicles you can use to express your brand.
Agenda
Charge $$$ for services and products
Extend theirproduct lines.
Thrive during an economic downturn.
Attract and retain quality employees
• Clarity• Consistency• Constancy
The 3 Cs of Branding
Branding is for people, too!
Personal Branding• Essential to
professional success
• Unique promises of value
• Stand out from the crowd
We all have what it takes to be a strong brand.
“What makes you unique, makes you successful.”
William Arruda
What is Personal Branding?
It’s what you communicate
It’s what others perceive about you
What is Personal Branding?
What makes you different
What is Personal Branding?
Your unique attributesStrengths, Skills, Values & Passions
What is Personal Branding?
• It’s not a logo or tag line• Not just a series of marketing
activities
What is NOT Personal Branding?
Authentic
How to do it?
It is a process
Maintain
Communicate
Create
Discover
Discovering your Brand
• Vision• Purpose• Goals• Values• Passions• SWOT analysis• Competitors• Target audience
Your
Unique
Value
Proposition
Create a compelling message
Communicate your brand
Newsletter
Interviews
Volunteer
Activities
Sponsorship
s
Web
Speaking
Articles
Your message
• Networking• Presentations• Events• Volunteer
activities
Offline
Online
Your Online Identity
What to use?
Selection Criteria–Who uses it?–What contents
does it offer?
• Online business card• Professional but
personal tone• Participate in groups• Vanity URL• Professional picture• Give and ask for
recommendations
• Microblogging (Max. 140 characters)• Provide value (purpose)• Communicate your brand• Friendly, personable and helpful tone• Be active• Use automation up to a point.
• Write with passion in an authentic, human voice.
• Make every post relevant to the wants, needs and interests of your target market.
• Publish content on regular basis.
• Encourage comments and stimulate discussion.
• Things to Do– Use Privacy Settings– Be mindful of your comments– Update often– Be real
• Things to Not Do– Post anything unprofessional– Post inappropriate pictures
Build relationships first!
• Google Alerts• Alexa• Online ID
Calculator
Monitor your Brand
• Develop your unique value proposition
• Create your message• Grow your reputation!• Be authentic!• Raise your credibility!• Focus on a niche!• Become the expert• Communicate your value• Clearly, consistently and
constantly • Live your Brand!
MarcelaJenney
mjenney
latitudescoach.wordpress.com
www.latitudescoach.com
mjenney