persona most grata: invoking the user from data to design
Post on 17-Oct-2014
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Persona Most Grata: Invoking the User From
Data to Design
LITA National Forum
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Twitter: #lita2012pmg
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What, Why, How, Hi, Apply
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What are Personas
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“A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
What are personas
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“A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
What are personas
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volusion.com
What are personas
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“A persona is a realistic character sketch representing one segment of a Web site’s targeted audience.” Mulder/Yaar (2010)
What are personas
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Motivations § Excepteur sint occaecat cupidatat non. § Sunt in culpa qui officia deserunt mollit
anim id est laborum. § Excepteur sint occaecat cupidatat non. Goals § Excepteur sint occaecat cupidatat non. § Sunt in culpa qui officia deserunt mollit
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Name <name> Type <type> Role <role>
“Insert quote that characterises this persona in one sentence.”
Behaviours
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
<Persona name>
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Why
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“Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)
Why
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“Personas summarize research findings and bring that research to life in such a way that a company can make decisions based on these personas, not based on themselves.” Mulder/Yaar (2010)
Why
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http://pinterest.com/shaunamcewan/library-stuff/
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Why
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How
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How
Libraryh3lp
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How
Libraryh3lp
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Access / Mechanical Discovery / Topical (X)
Extrinsic (Y) How
Intrinsic
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How
Qualtrics Survey Software
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How
Qualtrics Survey Software
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How
Qualtrics Survey Software
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Access / Mechanical Discovery / Topical (X)
Extrinsic (Y)
Intrinsic
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Access / Mechanical Discovery / Topical (X)
Intrinsic
Extrinsic (Y)
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SPSS
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Ext
rin
sic
SPSS
Access / Mechanical Discovery / Topical
Intr
insi
c
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Proto-Eric
SPSS
Discovery / Topical
Ext
rin
sic
Access / Mechanical
Intr
insi
c
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Proto-Jesse
SPSS
Discovery / Topical Access / Mechanical
Ext
rin
sic
Intr
insi
c
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Proto-Pierre
Discovery / Topical Access / Mechanical
Ext
rin
sic
Intr
insi
c
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Proto-Kaley
Discovery / Topical Access / Mechanical
Ext
rin
sic
Intr
insi
c
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Kaley
ERIC
KALEY
JESSE
PIERRE
Ext
rin
sic
Access / Mechanical
Intr
insi
c
Discovery / Topical
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More Data
LibQual Survey Assessment Team Report Usability Testing Reports Faculty Interviews
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Introducing…
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OmniGraffle
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OmniGraffle
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OmniGraffle
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OmniGraffle
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Apply
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Apply
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Apply
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Next Steps
Make them real across the organization
Apply them Create user stories,
scenarios, map their processes
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Thank you Alexa Pearce @alexapearce Nadaleen Tempelman-Kluit @nadaleen
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Credits OmniGraffle UX Template http://konigi.com/tools/omnigraffle-ux-template
Flickr and Google Images Searches > Limit to free to use and share CC licenses
Blake-persona Blake Persona-Volusion.com
Bill -personas BolducPress: http://www.bolducpress.com/design/user-personas-and-how-they-can-improve-your-site/