Perfume Vending Perfume Vending MachineMachineBlast-a-ScentBlast-a-Scent

ContentsContents

CostCost Machine architectureMachine architecture FinancesFinances MarketingMarketing Target AudienceTarget Audience Break-even pointBreak-even point Balance sheet of the next 2 yearsBalance sheet of the next 2 years MaintenanceMaintenance

Target Audience

Target AudienceTarget Audience Lower and middle classLower and middle class

Railway Stations :-CST(6), Churchgate(4), Dadar(4), Railway Stations :-CST(6), Churchgate(4), Dadar(4), Bandra(4), Andheri(4), Borivali(3), Kurla(3), Bandra(4), Andheri(4), Borivali(3), Kurla(3), Thane(4), Vashi(4)Thane(4), Vashi(4)

Present scenario of people Present scenario of people travelling by railways in Mumbaitravelling by railways in Mumbai

11 million people travel daily by Public 11 million people travel daily by Public Transport. (Rail- 48% (5.28 million) , Bus- 44% Transport. (Rail- 48% (5.28 million) , Bus- 44% & Private Vehicles - 8% ). & Private Vehicles - 8% ).

Suburban rail traffic increased by 6 times Suburban rail traffic increased by 6 times while the capacity increased by only 2.3 times. while the capacity increased by only 2.3 times.

4500 passengers travel per train against the 4500 passengers travel per train against the carrying capacity of 1750 resulting an carrying capacity of 1750 resulting an unbearable overcrowding.unbearable overcrowding.

Machine ArchitectureMachine Architecture

Brand ArchitectureBrand Architecture

“Super Refreshing Fragrance Dispenser”

Advertising MediaAdvertising Media

Radio:- Radio Mirchi.Radio:- Radio Mirchi.

Hoardings inside the Train Bogies.Hoardings inside the Train Bogies.

FinancesFinances

Venture CapitalistsVenture Capitalists BanksBanks Self financeSelf finance

Cost SheetCost SheetType of expense Amount(p.a)

Rent 360,000Electricity 84,000Advertising Cost** 50,000Maintenance Charges 250,000Employee salary 360,000Miscellaneous expenses 300,000Total Expenses 1,404,000Total perfume cost 3,110,400Depreciation 432,000 4,946,400Sales 7,776,000Profit 2,829,600

Machine cost = 21,60,000 (36*60000 per Machine cost)Break Even Point will be approximately within 1 year

**Advertising cost for 1st week

MarketingMarketing

Sales ProjectionSales Projection

Future ProspectsFuture Prospects

Expansion Plan:-Expansion Plan:- Installation of Perfume Vending Installation of Perfume Vending

Machines in new cities, stations and Machines in new cities, stations and more public places.more public places.

Presented by:-Presented by:-(Group 3)(Group 3)

Jay KariaJay Karia Roman VoraRoman Vora Sagar KarkeraSagar Karkera Mitesh KatariyaMitesh Katariya Anuja Anuja Jinal DalalJinal Dalal Pooja ShahPooja Shah Saylee Saylee

Thank You !!Thank You !!