perfect gift v6
TRANSCRIPT
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Business Plan ProposalPerfect Gift
Prof Madya MARDZIAHHASHIM
ICT707 - INFORMATON TECHNOLOGYENTREPRENEURSHIP ANDINNOVATION
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TABLE O !O"TE"T
1.Introdu t!on".#$ %&round'.Pro()*+ +ot!,$t!on
.O( * t!,*/.S o *
.M!22!on $nd V!2!on7.#u2!n*22 Mod*)3.#r$nd 4 Lo&o $nd T$& L!n*
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I"TROD#!TIO"
P*r5* t G!5t !2 $n on)!n* (u2!n*22 on F$ *(oo% )$t5or+6* !)) o *r$t* ,!$ F$ *(oo% $&*.6!t8!n t8!2 o+ $n9: t8*r* $r* 5* d!;*r*ntd* $rt+*nt2.
CEO d* $rt+*nt Hu+$n R*2our * d* $rt+*nt F!n$n * d* $rt+*ntProdu t!on d* $rt+*ntPur 8$2!n& d* $rt+*ntS$)*2 d* $rt+*ntM$r%*t!n& d* $rt+*nt
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BA!$GRO#"D
On * 2to *nt*r 5or r$5t*r $nd non r$5t*r to&*t t8*!r n**d
T8*r* $r* not +$n9 o+ $n9 t8$t o;*r on*2to *nt*r 5or r$5t*r or non r$5t*r to &*t t8*!r
r$5t 2u )!*2 or to (u9 &!5t 5or t8*!r )o,*d on*.
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PROBLEM%MOTI&ATIO"
1.Cu2to+*r no $d$92 r*5*r to (u9 5or+ on)!n* $2 !t
!2 on,*n!*nt $nd 2$,*2 t!+*.".Not +$n9 28o $r* o *n!n& t8*!r (u2!n*22 ,!$
on)!n*.
'.T8* 5$28!on 5or 8$nd+$d* !t*+2 $2 $ &!5t !2E,*r&r**n. P*o )* r*5*r to ur 8$2* 8$nd+$d*2tu; $2 !t ro,!d*2 t8*+ !t8 $ )*,*) o5!nd!,!du$)!t9 8! 8 !2 not $,$!)$()* 5ro+ +$22+$r%*t r*t$!)*r2. T8*9 r*5*r *r2on$)!
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OB'E!TI&E1.To &$!n 8!&8*2t )*,*) 2$t!25$ t!on o5 u2to+*r".To +$%* 2ur* *r *nt$&* o5 +$r%*t 28$r* d!r* t)9
ro ort!on$) !t8!n t!+*.'.To ro,!d* t8* (*2t u2to+*r 2*r,! *
S!OPE
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MISSIO" A"D&ISIO"
V!2!onV!2!onOur ,!2!on !2 to (* t8* (*2t On * 2to *nt*r 5or r$5t*r$nd non r$5t*r 28o on =)$n& V$))*9 $nd M$)$92!$
M!22!onM!22!onP*r5* t G!5t !)) 2tr!,* to ro,!d* &!5t 2o)ut!on2 5or $)) $&*2.U2!n& r*$t!,!t9 $nd t*$+ or%: our rodu t2 !)) ro,!d*8$ !n*22 5or (ot8 &!,*r $nd r* *!,*r.
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B#SI"ESS MODEL !A"&AS ( !OMPETITI&EE"&IRO"ME"T) !OMPETITI&E E"&IRO"ME"T)MAR$ET STRATEG*) MA"AGEME"T TEAM!o+petiti,e En,iron+ent -local
en,iron+ent.1. F#> SUS n d FELT PRODUCT". F#> A9u?2 FELT CRAFT rodu t2'. F#> M$9M$9S8o Cr$5t Su )!*2
!o+petiti,e ad,anta/e 1.Cr*$t* $ n* d*2!&n $nd !nno,$t!on or!*nt*d".D*2!&n $nd (ud&*t r* u!r*+*nt 5ro+ u2to+*r'.Un! u* $nd u d$t*d d*2!&n
. V*r9 o+ *t!t!,* r! *2 5or *$ 8 $rt! )*./.100B !n t!+* d*)!,*r9 $22ur$n * $t &!,*n d*2t!n$t!on2.
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B#SI"ESS MODEL !A"&AS ( !OMPETITI&EE"&IRO"ME"T) !OMPETITI&E E"&IRO"ME"T)MAR$ET STRATEG*) MA"AGEME"T TEAM
Pro+otionPro+ot!on 2tr$t*&!*2> -1. Pro,!d* $ +or* * !*nt: 5$2t $nd $ ur$t*". Pro,!d* t8* u2to+*r (u2!n*22 ro )*'. M$!nt$!n $ &ood r*)$t!on28! !t8 u2to+*r2
. Pro,!d* $ d!2 ount 5or r*&u)$r u2to+*r2
/. Pro,!d* $d,*rt!2*+*nt on)!n*Mar1etin/23
In2t$&r$+ F$ *(oo%> Ot8*r So !$) M*d!$>
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MAR$ET A"AL*SIS Mar1et Strate/y
1.Pro+ot!on ,!$ *(2!t*: 2o !$) M*d!$".T8* ro+ot!on 2tr$t*&!*2 ou)d (*>• 6ord o5 +out8 2tr$t*&9.• F*$tur*2 o5 our rodu t.• Ad,*rt!2*+*nt t8rou&8 *)* tron! $nd r!nt +*d!$.•
Co++!22!on to t8* 2*))!n& $&*nt.• 6!t8!n t8* !t9: * o;*r t8* 5r** 8o+* d*)!,*r9.• For our 2 * !$) u2to+*r2 8o ur 8$2* (u)%
u$nt!t9: * o;*r d!2 ount o5 10B on 2$)*.
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MAR$ET A"AL*SIS Tar/et +ar1et >- U *r $nd +!dd)* )$22 - 5or $n9 5un t!
* $+ )* *dd!n&: (!rt8d$9: t*$ 8*r 2 d$9 $nd *t .Pricin/ >- $;ord$()* $nd o+ *t!t!,* r! * 5or *,*r9 )$22)*,*)
Business and de,elop+ent
D*,*)o !n& $ &ood r$n&* o5 d*2!&n2D*,*)o !n& $n !+$&* !n u2to+*r2 +!ndD*,*)o !n& $ &ood $t+o2 8*r* o5 or%.
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Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposi ti on Customer Relati onship
Channels
Customer Segm
THE B#SI"ESS MODEL !A"&AS 2 PER E!T GI T
Of f er f re e de liver y for ma ny ite m
Ad ve r tise me nt
S!+ 0)* d *2!&n :)o&! $ ) u 2* r!nt* r5$ * : 0r o+ o t !o n
Inte llec tua l: Br a ndP a te nt, W e b P a ge
the ir uniqu e a bilityto de s ign
Fre e e s ign
Bud ge t a nd ! r ice f ollo " cus tomer
# r e a tive d !, * r2!59
# us tome r re quire me nt,
Lo7 Co2t S* )5 -
S*r ,! *
# ontr ol va lue cha in f or th e
! roduc t de s ign
We bs ite ,Fa ce boo$,
%ocial & e dia
We b ma inte na nce ,
P os ta ge cha nge s
Pa yme nt ! r oce s s ing Ad , * r
t!2*
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1. A
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MA"AGEME"T TEAMBac1/round of O4ners % Partners
"a+e2 A
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ORGA"IZATIO"!HART
M$n$&*+*nt
HR F!n$n *
Produ t!on Pur 8$2!n& M$r%S$)*2
HR
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BRA"D) LOGO A"DTAGLI"E
BrandBrand > P*r5* t G!5t
Lo/oLo/o > * 8o2* #)u* $nd P!no)or to d*not*2 t8$t ()u* 5or
(o92 +$)* $nd !n% 5or &!r)o+*n.
Ta/lineTa/line > KIn !r*d #9 You- Tr9 to 5u) )) u2to+*r 2
r* u!r*+*nt ($2*d on t8*!rK *r5* t (ud&*t.
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