pepsi superbowl

8/17/2019 Pepsi Superbowl

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Britney Spear's Gladiator Spot

Marketer: PepsiCo

Brand: Pepsi

Title: "Gladiator"

Release year : 2004

Agency: Abbott Mead Vickers BB! #ondon

Made to be broadcast in $%rope only t&is is Pepsi's (%ll t&ree)*in%te 'Gladiator' spot starring

Britney +pears Beyonce ,no-les and Pink. /t *ig&t as -ell be called '-e -&o are abo%t to drink

sal%te yo%.' /ts 'Ben %r')*eets)MTV story line (eat%res t&ree -arriors -&o t&ro- do-n t&eir-eapons and engage t&e cro-d in a ro%sing rendition o( 1%een's 'e ill Rock 3o%.' il*ed at

t&e Colise%* in Ro*e it -as prod%ced by Pierre Marc%s o( BB! orld-ide and directed byTarse* +ing&. T&e prod%ction co*pany -as Radical Media. T&ere is t&e (antastic setting o(

Ancient Ro*e and t&ree s%perstar gladiators. T&ere is a (ierce battle ready Beyonc5 t&at is o%t(or blood6 T&e al-ays badass Pink and arrior Britney +pears and also $nri7%e /glesias as t&e

cr%el &earted Pepsi drinking $*peror. T&ese deat& stares Alt&o%g& Britney does &a8e looked

like s&e 9%st realied s&e is going to be t&e (irst one to die. T&e ;girl po-er< *o*ent -&en t&eydecide not to (ig&t eac& ot&er and %nite against t&e e*peror. Beyonc5 Pink and Britney breako%t

into 1%een=s ;e ill Rock 3o%< Pink:

e -ill -e -ill...R!C, 3!>66

All:

e -ill -e -ill rock yo%6

Britney:

3ea&...

B%ddy yo%'re a boyMake a big noise

Playin' in t&e street

3o%'re gonna be a big *an so*eday3o% got blood on yo%r (ace

Big disgrace

,ickin' yo%r can all o8er t&e place

+ingin':

All:e -ill -e -ill rock yo%6


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Britney:

>&6 / said:


Beyonce:

!& yea&6

B%ddy yo%'re a yo%ng *an

ollerin' (ig&tin' in t&e streetsGonna take on t&e -orld so*eday

Blood on yo%r (ace Big disgrace

a8in' yo%r banner all o8er t&e place yea&6

All:


Beyonce:

e -ill rock yo%6 3ea&...o&6


Pink:

!& yea&6

B%ddy yo%re an old *an poor *anPleadin -it& yo%r eyes gonna *ake yo% so*e peace so*e day

3o% got *%d on yo%r (ace

Big disgrace

+o*ebady better p%t yo% back into yo%r place yea& yea& yea&6

All:


Pink:

e gonna -e gonna6

Britney:/ said:

All:



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Britney:

-e -ill rock yo% %&)&%&

Pink:+ing it co*e on6

All:


Britney:

&oa o&

Beyonce:

yea& yea&

All:


Pink Beyonce ? Britney:e -ill rock yo%6

And they get the entire Colosseum to sing along and the perfect Pepsi

product moment. Finish with a crash landing of a cooler full of Pepsi and

what do you have? Solid commercial gold. The song was also featured as a

single on the Pepsi Music 2! C".


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