superbowl advertising
DESCRIPTION
Created for my Mass Media class.TRANSCRIPT
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SUPERBOWL + ADVERTISING= FUN AND CREATIVE MARKETING
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TOP SUPER BOWL SPENDERS 1999-2008
PepsiCo has historically spent more money on Super Bowl advertisements than Coca-Cola, which skipped the event altogether some years.
Advertiser …………Years with ads….Ad spending
1. Anheuser-Busch……10 years……….$216.03 million
2. PepsiCo …………10 years……….$142.84 million
3. General Motors ……9 years……….$68.04 million
4. Walt Disney……….8 years……….$57 million
5. Time Warner……….8 years……….$55.69 million
6. FedEx …………..10 years……….$33.09 million
7. General Electric ….7 years……….$30.88 million
8. Coca-Cola…………2 years……….$30.51 million
9. E-Trade Financial….5 years……….$25.27 million
10. Visa USA…………7 years……….$25.20 million
Source: TNS Media Intelligence
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Sunday's Super Bowl will see advertisers shelling out as much as $3m for 30 seconds of airtime.
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American football's championship game has a long tradition of extravagant advertising and memorable commercials, and with an audience of 100 million, is seen as a unique opportunity for marketers.
Sunday's game between Pittsburgh Steelers and Arizona Cardinals will be no exception. *
http://www.independent.co.uk/sport/general/others/advertisers-spend-millions-
on-super-bowl-spots-1517428.html
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HUMOR PLAYS A VITAL ROLE IN MANY OF THE MOST POPULAR AND MEMORABLEADS AIRED DURING THAT “PRIMEST OF PRIME TIMES”, THE SUPERBOWL!
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Some ads rely on celebrity appeal
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And, as always, “sex sells”.
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Celebrity + Sex REALLY sells…..
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So does the “American Dream” of stardom.
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Some appeal to our civic, ethnic, orpatriotic ideals.
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Superbowl advertising provides an interesting overview of popular culture, year by year.