people + process + space = innovation culture

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Andreas Hauser global head of design and co-innovation center people + process + space = innovation culture

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Andreas Hauser

global head of design and co-innovation center

people + process + space = innovation culture

our customers produce

more than 70 million

barrels of oil per day.

accelerate business innovation

through radical simplification

Consumptionfor immediate business impact

User Experienceengage front line employees/customers

IT Environmentcollapse redundant infrastructure layers

drive business

innovation

keep the

lights on

28%

72%

Forrester IT survey, 2013

drive business

innovation

keep the

lights on

design innovation – mistake #1

over-engineering

Technology(feasibility)

Business(viability)

Human Values(desirability)

Photo by Francesco Crippa

design innovation – mistake #2

wishful thinking

Technology(feasibility)

Business(viability)

Human Values(desirability)

Photo by Dave Malkoff

design innovation – mistake #3

en vogue

Technology(feasibility)

Business(viability)

Human Values(desirability)

Photo by wetwebwork

how to achieve design innovation?

Technology(feasibility)

Business(viability)

Human Values(desirability)

design

innovation

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8

consumer user experience is the new standardthe world is changing

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9

the shift from features to experience

Example:

Player Engagement

Example:

SAP AR Warehouse Picking using Google Glasses

Example: Sales Performance Statistics on HANA

Example: SAP HANA Health at NCT Heidelberg

people + process + space = innovation culture

people:

interdisciplinary team

Technology(feasibility)

Business(viability)

Human Values(desirability)

16© 2015 SAP AG or an SAP affiliate company. All rights reserved.

design is a process

Scope

360° Research

Synthesize Implement Deploy

Test

ValidateIdeate

Prototype

DISCOVER DESIGN DELIVER

space

flexible work environment

experience.sap.com/designservices