people interest analysis on facebook
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Interest Analysis on Facebook
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Jakub Wyglądała Client Service Team Leader
+22 415 23 33
Any industry/category product.
Our Facebook profile database, carefully built since 2011, now has over 20 thousand Facebook pages. By analysing Facebook data, we can check your fan’s interests concerning specific profiles or the whole industry.
Interest Analysis graph will answer crucial questions about your fans – what fans of your brand interested in, where they’re engaged, and how often it happens.
Useful when dealing with tender offers, managing communication, planning your strategy, or choosing brand ambassadors.
This analysis is often used as a substitute for more expensive consumer surveys. It’s flexibility and capabilities are neatly limitless. It’s also noteworthy that it’s much quicker to do than a consumer survey, and you’ll get the results within a few days.
Definition
2 Interest Analysis
01 02 03
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Learn what your audience is interested in.
Which other pages are engaging your users?
What are their interests?
Are your fans engaged with your competitor’s profiles?
Are your fans particularly interested in the life of a celebrity or
athlete?
Range
3 Interest Analysis
01 02 03 04
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Interests of engaged users on brand profiles
Brand vs. Facebook
5 Interest Analysis
.xls file available Sample data
Check the interests of users
engaged on your brand’s
profile, showing you where
they’re active outside of the
chosen profile.
Common Engaged Users
Percent of Common Engaged Users
Number of engaged users
Common engaged users of Virgin Mobile Poland fanpage and other Polish Facebook Pages
Brand vs. Product categories
6 Interest Analysis
.xls file available Sample data
Learn what product
category your fans are most
interested in or what
industry they’re most active
with.
Common engaged users of Virgin Mobile Poland fanpage and categories
Common Engaged Users
Percent of Common Engaged Users
Number of engaged users
Brand vs. Chosen product category
7 Interest Analysis
.xls file available Sample data
Analyse the interests of all users
engaged with profiles in the
chosen brand’s category. You’ll
learn where users are taking the
discussion and what topics that
includes.
Common engaged users of Virgin Mobile Poland fanpage and Telecomunnication category
Common Engaged Users
Percent of Common Engaged Users
Number of engaged users
Brand vs. Close competitors
8 Interest Analysis
.xls file available Sample data
Research your closest competitors
and check to what extent your users
are interested in other brands. Using
a network graph, you can now see
how your users interact with your
competition’s communication and
observe the flow between Pages.
Scale (number of users)
Anti-crisis
9 Interest Analysis
.xls file available Sample data
Interest graphs can help you
deal with a crisis. See if negative
users are really brand-related
and how they influenced your
brand activities.
Common Engaged Users
Percent of Common Engaged Users
Number of engaged users
Common engaged users of ING fanpage and other Polish Facebook Pages
Communication
10 Interest Analysis
.xls file available Sample data
Comment and post analysis of
chosen groups, such as:
engaged on a brand’s profile,
group of competing brands, or
crisis participants.
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Influencers
Selection and analysis of the relationship with the brand
Campaigns with influencers
12 Interest graph
.xls file available Sample data
Get information on which
influencer’s audience has the
most connections with your
brand.
Common Engaged Users
Percent of Common Engaged Users
Number of engaged users
Common engaged users of Orange Poland fanpage and Bloggers/Vloggers category
Campaigns with influencers
13 Interest Analysis
.xls file available Sample data
Comparison analysis of two
blogger profiles and the users
engaged with them lets you
determine which one is more
related to your brand or how
close they are to your
competitors.
Common Engaged Users
Percent of Common Engaged Users
Number of engaged users
Common Engaged Users
Percent of Common Engaged Users Number of engaged users
Common engaged users of Maffashion fanpage and brands category
Common engaged users of Maffashion fanpage and brands category
Campaigns with influencers
14 Interest Analysis
.xls file available Sample data
The analysis shows you the
connection between users
engaged on different
influencer profiles.
Scale (number of users)
Pricing - standard
Interest Analysis 15
Number of brands Analysis period Price Time Form
1 3-12 mth 120 EUR 2 working days Charts + xls
2 3-12 mth 200 EUR 3 working days Charts + xls
3 3-12 mth 270 EUR 3 working days Charts + xls
5 3-12 mth 330 EUR 3 working days Charts + xls
Brand vs. Facebook Brand vs. Product categories Brand vs. Chosen product category
Standard includes:
Pricing – advanced
Interest Analysis 16
Number of brands Analysis period Price Time Form
Any Any 700-1200 EUR Up to 5 working
days Report -
presentation
Presentation of results for client on request.
Advanced reports feature precise research adjusted to client needs.
