Munindra Khaund

Agenda

Facts and Figures Using Facebook Guidelines

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Facebook Statistics* More than 350 million active users More than 2.5 billion photos uploaded

to the site each month More than 3.5 billion pieces of content

(web links, news stories, blog posts, notes, photo albums, etc.) shared each week

More than 3.5 million events created each month

* Facebook Statistics

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Adults and Social Networks* 35% of American adults have a profile

in a social network 65% of American teens use a social

network 89% use their online profiles to keep

up with friends 57% use their profile to make plans

with friends 49% use them to make new friends* Adults and Social Network Websites, Pew Internet and American Life Project

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Charitable Organizations 89% of charitable organizations using

at least one form of social media 79% of charities using either social

networking or video blogging 81% responded that social media is

“somewhat important” for the future 45% responded that social media is

very important to fund raisingStill Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing

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Activities Performed*

7Activities performed while using social networking sites [PDF]

Facebook: In Plain Language

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Profile

Group

Pages

Friends News Feeds*≠ Commerce

Members News Feeds*≠ Commerce

Fans News Feeds*= Commerce

5000

5000

Unlimited

*Status updates, direct message, photos, videos, notes

FacebookFacebook Content

Facebook: Pages and Groups

Pages Groups Indexed Add applications Review statistics Administration

invisible

Updates are not the same as messaging members in a Group

Message entire Group Control enrollment Administration visible

Only visible to members*

Cannot add applications

Cannot review statistics

*Group membership setting 10

Facebook Pages: Building a Community

Post and send updates Status updates

Post events Upcoming events

Add images and videos From events

Advertise Social ads

Add applications FBML, Causes

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Facebook Pages: Planning Your Outreach

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Facebook Pages: Engaging the Audience Photos and videos Interactions

Rules of engagement

Status Updates Admins Events Insights Badge, Fan Box

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Facebook: Static FBMLFacebook: CausesFacebook: WidgetsFacebook: UsernameFacebook: AdvertisingFacebook: Promoting

Facebook: Ads Business or brand - to promote a product or

service 100% branded by the advertiser Link to a page, application, or external

website

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Facebook: Do Numbers Matter?

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Facebook: Guidelines Branding Updating content Use photos, videos, links Use Apps correctly Encourage interaction Put something in the basket Connect and integrate: Flickr, Twitter,

YouTube Why should I become a Fan?

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What Social Media Can’t Do? Substitute marketing strategy Succeed without top management

buy-in Be viewed as a short-term project Produce meaningful, measurable

results quickly Be done by “kids” who “understand

social innately”Ten Things Social Media Can’t Do: A Healthy Reminder for Setting Expectation. B.L. Ochman

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Points to Ponder

“You have zero privacy anyway. Get over it.”Scott McNealy, 1999

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Organizational structures will be disrupted. Deal with it.

Engagement Guidelines

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Conclusion

It’s about the donors Being loyal to donors Remember the power of a

photograph Engage and connect online Ask your “friends” to ‘enlist friends’ Establish guidelines and have a plan

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