PEE-BUDDYHow To Create Brand Awareness, Increase Social

Media Engagement & Increase Sales!

www.peebuddy.in

Fb: PeeBuddyIndia Tw: PeeBuddyIndia

• Brand Strategy

• SWOT Analysis

• TG (Target Group)

• The Approach

• Social Media : Active Channels and Opportunities

• Content/Topics/CSR Activity

• Promotion & Campaign Ideas

• Consumer Engagement

• Blogger/Influencer Management Program

Content

Brand Strategy

• PEE-BUDDY is a quality product of First Step Projects. First Step Projects is a young organisation with diverse interests such as Contemporary Handmade Carpets, Education & Advertising.

• First Step Projects wants to increase the Social Media Engagement and Increase the buzz about the product so that more and more prospective consumers connect with the product and lead to more sales.

• PEE-BUDDY is active on Facebook and Twitter but not connected to the right audience, hence there is not much engagement on their posts and tweets.

• The content (posts/tweets) that were posted are mostly about the product and its usage and also share user experiences. However, we need to focus on more sharable and viral content.

SWOT AnalysisStrength

Innovative & Featured product Effective promotion campaigns Cost Effective Hygienic Product

Weakness

Low brand Image No Awareness Product Availability

Opportunities

Increase Awareness Market Growth Cost-effective product can increase

the Sales Volume

Threats

Investment by Competition in Similar Product

Online/Offline Media Spend by Competition in Promotion of Product

The TG

• We can target the youngsters and students at different colleges and start the promotions from their colleges when the new session starts

• We can do activation at Malls, Restaurants and Coffee shops where teenagers and students visit often

• Youth (Teenager, School and College Going Student)• Working Women• Frequent Traveller (Air-Hostesses, Marketing/Sales Professionals, Event

Management Professionals, etc.)• Pregnant Girls/Women• People suffering from various ailments or diseases like Joint Pain, Arthritis,

Prone to Infections or Allergies, etc.

TG Behaviour: Young, Dynamic, Enthusiastic, Tech Savvy, Outgoing, Adventurous and Fun-loving, Traveling and Hanging out with friends and love exploring new places, Love to try new things

The Approach

Announce

- Activation by installing pre-launch posters and standees at Malls, Colleges, Institutes, Medical Stores and other places where our TG visit often

Engage

- Social Media contests

- Start a Blogger/Influencer Management Program for the build up so that the Bloggers start talking about the product and how helpful it is. They can talk about the product qualities and its association with Hygiene and Cleanliness required by women/girls during various places.

Promote

- Social Media Campaigns and Sponsored Posts and Stories to promote the brand and do a Fan Acquisition on Social Media Platforms like Facebook and Twitter

Social Media : Active Channels and Opportunities

Active Channels Other Social Media Opportunities

• YouTube : Create a YouTube channel and create good content and videos to share with the audience and create awareness

• Pinterest : A Pinterest profile could be helpful in promoting the various aspects of the brand through good creatives

• Google+ : The Google Plus account helps in reaching to a far more audience as compared to Fb with less media spend

• Tumbler : Just like Pinterest, Tumbler could help us create and share great content with the consumers which they connect with and share

• Instagram : Instagram is a collaboration of Hash Tag Marketing and a way to express the content through awesome pics. We can utilize the same to build great content

Fb: PeeBuddyIndia

Tw: PeeBuddyIndia

Content/Topics/CSR Activity

• Hygiene

• Cleanliness

• Pregnancy

• Nutrition (Mom/Kids)

• Medical Issues (Joint Pain/Arthritis/etc.)

• Travel/Holiday

• Women Empowerment

• Child Marriage

• Child Abuse

• Girl Child

• Health & Hygiene

• Kids & Diseases

Content/Topics CSR Activities

• We can create great content and connect with more audience by talking about the “Topics Of Concern” like Hygiene, Cleanliness, Pregnancy, Nutrition, Medical Issues, Travel/Holiday, etc.

• Besides creating content we can start a CSR activity and connect with a NGO. We can start posting about topics like Women Empowerment, Child Marriage, Child Abuse, Girl Child, Health and Hygiene, Kids & Diseases, etc.

Promotion & Campaign Ideas

• Promote Brand and Campaign on Content Portals (ScoopWhoop.com, YouDope.me, etc.) + Social Media

• Mall Activation in Tier 1 : SEC B and Tier 2 : SEC B cities across India

• Social Media Promotion and Sponsored Ads• Dealers (Shops, Departmental and Medical Stores)

• College Activation (Distribution of Free Samples in Colleges/Institutes)

• Contact Top Health, Wellness and Lifestyle websites and magazines to talk about the product

• Friendship Day : Hash Tag contest #ThingsMyBestFriendSays or #MyBestFriendIs and then chose 5 winners with most Tweets, RT’s and Favorites

• We can promote our brand on Facebook by a #MyCleanSelfie contest by asking the participants to post their Selfie and choose 5 winners by maximum Likes/Shares/Comments on his/her pic

Brand Promotion : Online - Offline

Social Media (Facebook/Twitter) Campaign Ideas : Integrated Approach to Increase Fan-base and Consumer Engagement on Social Media

Consumer Engagement

Blogger/Influencer Management Program

• Contact the Health, Wellness, Lifestyle Bloggers and contact the Influential Tweeples to trend the campaign on Social Media Channels (Fb, Tw)

• Trending the Campaign multiple times will lead to Social Media Buzz and increase the brand awareness and connect with consumers

Sample Facebook Post/Tweet

Hey Girls, End-Up all your worries now! Here is #PeeBuddy to save you from UTI Infections. To learn more, click here: www.peebuddy.in

#PeeBuddy is an innovative way to keep women free from Vaginal Infections. Click to learn more: www.peebuddy.in

Thank You