pe electronics ltd. at expo_ 2010

8/8/2019 PE Electronics Ltd. at Expo_ 2010

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PE Electronics Ltd.

at

Expo Utsav at Ranchi in 2010



Brief of the Activity

Expo Utsav is organized by Junior Chamber International Ranchi since 1996 & it has become not only

the most popular Consumer Fair in the State but also an awaited event in the Social calendar of

Ranchi.

This year Expo Utsav has attained another milestone of the only fair in the state of Jharkhand & Bihar

to have been organized for 15 consecutive years.

Expo Utsav has become a hallmark of consumer fair in this region. This event attracts hundreds of enthusiastic sellers & thousands of interested buyers.

Expo Utsav provides a platform for manufacturers, dealers and consumers to freely interact and do

business under one roof. It is also an opportunity to launch new products, offer new promotions &

introduce new trends & ideas into the market.

Today there are thousands of manufacturers & lacs of new products entering the market whichrequires a common platform, a network to interact with one another. The Expo Utsav is an ideal

attempt that successfully bridges the gap.



Overview of the activity

Duration: Thursday 30th September 2010 to Monday 04th October 2010.

Inauguration: Thursday 30th September 2010.

Venue: Mahatma Gandhi Nagar Bhawan (Town Hall), Kutchery Road, Ranchi- 834001



PE Electronics Ltd

Objective behind participation

Promote our high end products.

Educate customers & create brand awareness.

Interact directly to customers and vice versa.

Generate sale leads.

Building contact data base.

Regaining lapsed customers. Developing new markets.

Promote company message.

Convert maximum footfall into revenue.

Supporting sales channels in generating secondary revenue.



PHILIPS stall at Expo

Stall Size: 10 feet X 10 feet



PHILIPS stall at Expo



ELECTROLUX stall at Expo

Balloon Decoration & Dangler Display




A/C & Micro Wave DisplayWashing Machine Display




Refrigerator Display

Refrigerator Display



Communication channels in the event

Leaflets & Catalogues distributed



Communication via banners



What we did in the

We hired two stalls individually for PHILIPS & ELECTROLUX brands & displayed our high end products at these

stalls to attract eye balls of maximum walk-ins. Staff's present at the stalls gave demo of the products to

individuals & focused on convincing customers & generate secondary sales.

We incepted some attractive offers/schemes to attract maximum footfall at our stall, by promoting these offers

through banners installation in the posh areas, high street markets of the city as well as via distribution of leaflets beyond the expo/exhibition boundaries. All the offers were sponsored by the dealers.

Offers were:

1. Discount on each & every product ranging from Rs.500 Rs.2500 depending on the product.

2. Free Gift with every product.

Electrolux- Kenstar Iron free with Refrigerator, Washing Machine & Air Conditioners.

Electrolux- Starter Kit Free with Micro Wave.

Philips- Tata Sky free with LCD & LED ranges.

Philips- Tea Set free with 14 & 21 Ultra Slim TVs.

3. Exchange offer on all the products.

4. No delivery charges.



Units booked from the event

BRAND Units Booked

(Nos.)

Revenue

(In Rs.)

PHILIPS 21 502504

ELECTROLUX 15 101240

Total 36 603744



Spend detail for the Event

S.No

1 Rentals of 3 Stalls (Rs.24000/stall plus 10.30% service tax) 79,416

2 Stall branding(via flex) 20000

3.Balloon Decoration 1560

3 Communication collaterals expenses (20K leaflets & 50 banners) 30000

4 Cost of Promoters- 2 promoters @ Rs.400/- for 5 days 10000

5Other Miscellaneous expenses 10000

Total 1,50,976



Thank You

pe electronics ltd. at expo_ 2010

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