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Wiesbaden Business School

Building a Business Case usingDesign Thinkingin MOOC Modelling & Simulationusing MATLAB

Sochenda Oum, Karin Grslund

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Prof. Dr. Karin Grslund, Sochenda OumModelling and Simulation using MATLAB 2

Wiesbaden Business School

Building a Business Case

Chapter OutlineDesign Thinking, used for Business Case Steps 1-2

1. describe challenge in detail(situation / business goals and targets/relevant change to be made)

2. identify alternatives

3. gather data and estimate time frame

4. analyze alternatives:appraise effekts on your challenge

5. Choose an alternative and estimate its risks

6. plan implementation

communicate all by Story Telling

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Prof. Dr. Karin Grslund, Sochenda OumModelling and Simulation using MATLAB 3

Wiesbaden Business School

Design Thinking

Create Innovation by combining the right PEOPLE, the needed SPACE and asupporting PROCESS. (SAP AG)

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Prof. Dr. Karin Grslund, Sochenda OumModelling and Simulation using MATLAB 4

Wiesbaden Business School

Why do we do this?

To meet the users needs.

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Prof. Dr. Karin Grslund, Sochenda OumModelling and Simulation using MATLAB 5

Wiesbaden Business School

People

Interdisciplinary group

T-shaped people

Different mindsets and experiences

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