pdf ：數位製程與數位出版 pdf: building a pdf workflow 引用： anne nickinello, network...

PDF ：數位製程與數位出版

PDF: Building a PDF Workflow

引用： Anne Nickinello, Network World, Inc.

Why PDF?

New publishing system - opportunity

for change

Improve workflow

Move towards a completely digital workflow

Where is PDF Used? Editorial

Classified

Advertisements

Note: Y-T-D over 1,500 PDF files have been sent to the printer with a 99.3% success rate.

Editorial - PDF Workflow

Pagination (PC)- OpenPages - Publishing System

- Microsoft Word 97, 2000, XP

- Quark Xpress 3.32, 4.0, 5.0

Graphics (MAC)- Freehand 8.0 - saved as Quark EPS

- Photoshop 4.0 - saved as MS DOS.TIF

Diagram of Network

Switched 10/100mbps - TCP/IP

Client - PC

Pagination - PC

GraphicsPower MACs

PrintersB/W & Color

File/PrintServer

Switch

Publishing SystemServers - NT 4.0

Internet

Firewall

Printer

100 mbps

10/100 mbps

10 mbps

100mbps

10 mbps

100mbps

T-1

T-1

ClassifiedPower MACs

Gigabyte Express & Acrobat Distiller

Confirm ReceivedFiles at Printer

Fax Sentto Printer

PDF Sent viaGigabyte Express

PDF Draggedto “Send” Folder

Soft Proof PDF File - Reader

Log File Checkedin Note Pad

Postscript DistilledPDF Created

Editorial PDF

Workflow

Final Page

Output

Postscript FilePrinted

Classified - PDF Workflow 75% Digital files received from advertisers

Applications accepted (MAC & PC):

Quark Xpress, Pagemaker, Freehand,

Illustrator, Photoshop, Corel Draw

ALL DIGITAL ADS ARE PREFLIGHTED

Final Pagination - Quark Xpress (MAC)

PDF created on MAC platform

Advertising - PDF Workflow House and trade advertisements

Applications accepted (MAC & PC):

Quark Xpress, Pagemaker, Freehand,

Illustrator, Photoshop, Corel Draw

ALL DIGITAL ADS ARE PREFLIGHTED

PDF created on MAC platform

PDF Workflow

• Receive Native Files (Quark, Photoshop, Illustrator, Etc.) and Scans from Client

• Process Hi Res Scans w/Retouching & Color Correx & Preflight Client Files– Utilizing PreFlight Pro and Manual Check

• Output Analog or Approval Patch Color Proofs

PDF Workflow (Cont.)

• Review Patch Proofs Internally

• Send out color patch proofs for client OK

• Patch is returned and corrected if needed, if not, scans are submitted for assembly with files

• Job is assembled in Native applications


• Files are trapped in Illustrator or Trapwise and placed within Quark for completion– Traps must be set as Overprint and Knockout due to

Postscript’s inability to hold trap information

• Generate PS File and then Distill into PDF using Publication or CTP Specifications

• Preview, verify, and printout PDF file to an Epson Color Print for hardcopy compare to client laser


• Email or FTP PDF file to client for “soft proof” approval or changes

• If client has corrections, they are annotated using Acrobat 4.0’s verbal and written capabilities

• Annotated file given to Mac Dept for processing of changes, without the need of Production translation


• Mac / Retouching Operator can view annotated file on screen while making alterations to Native file

• Process repeats itself with resubmission of PDF file to client for approval

• After approval of PDF file, file is sent to imaging of High End Digital proof (Kodak Approval) or film and Matchprint proof


• Proofs and/or film is quality checked using Quality Checklist, which includes, but not limited to:

– Trapping

– Line Screen

– Image Quality

– Font Integrity

– Trim / Bleed Sizes

– Color Break

– Corrections Properly Made


• If proofs pass Quality Check, they are sent to client for final approval

• If changes are necessary, they are made and process is repeated until final approval is achieved

• After final approval, PDF file is “post flighted” to verify file integrity and printer/publisher specs, film is Quality checked for the same


• Once PDF file and film is verified, film is shipped or files are transmitted via AP AdSend, FTP, Email, Media Download

• After shipping, native files, final PDF file and any interim annotated files are archived for future reference and use

PDF Timings

Page 1PS: 10.8mb

PDF: 2mb

Create: 3:15min

Transfer: 20sec

Power CoverPS: 66.6mb

PDF: 8.4mb

Create: 18:30min

Transfer: 1:30min

Average PagePS: 1.5mb

PDF: 487k

Create: 30sec

Transfer: 4sec

Classified (MAC)

PS: 36mb

PDF: 4.6mb

Create: 8min

Transfer: 2min

Note: Average throughput to printer via Gigabyte Express = 5.4 mb per minute

PDF Benefits

Improved Productivity

Consistency

Quality

Reduced Production Costs

Workflow Benefits

• No loss in quality since we are still utilizing Hi Res images and conventional logic in planning projects for image quality and trapping needs

• Reduction in Time, Materials, & Delivery costs needed to produce projects, resulting in lower costs and generating higher profit

• Quicker Approval / Turnaround Times

Workflow Benefits (Cont.)

• There is no more liability than a conventional workflow as long as you still integrate the necessary steps to check trapping, image quality, content, and file integrity as you would normally

• Makes client internal routing of proofs easier and faster when used as a “soft proofing” method

PDF File Benefits

• Security Features• Single File Embedded Construction• Visual Check Capability• Small File Format• Cross Platform Capable• No Need for Native Applications

(Quark, Illustrator, Etc.)

PDF File Benefits (Cont.)

• Delivery of ads, direct mail projects with numerous versions, and 100+ Page Catalogs to various printers w/100% success vs. PostScript delivery w/approximately 80% success rate

• 100+ Page Catalog delivered in FAT PostScript exceeded 8 GB of information vs PDF format w/High Quality/Low Compression Settings reduced size to roughly 3.5 GB

PDF File Benefits (Cont.)

• Reduced file size allows for flexible delivery options

• Considerably easier to generate and verify a clean PDF file over PS Files, reducing down time, eliminating wasted materials, meeting tight schedules

• Clean interpreted PDF format provides faster digital proofing cycle and imaging of plates

The Economics of Cross-Media Publishing

引用自： Cimarron Buser, Texterity, Inc.

Cross-Media vs. E-Book

• Cross-Media publishing is an “old” problem– Various printed versions, sizes, on-line databas

es, translated versions

• “E-Book” = another cross-media challenge– Hardware-specific - Dedicated ‘reading experience’

– Software - Cross-platform (but mostly Window PC)

– “Wrappers” - DRM-enabled files

– Multi-Function Devices - PDAs, cellular, hybrids

– Websites with HTML or Applet driven content

The E-Book Landscape

Hardware “Readers”– “E-Book Devices”

• Rocket*, Softbook*, goReader, hiebook

– “Tablets”• Qubit, MS Tablet PC

– “Electronic Ink” (E Ink)

Software “Readers”– Distribution independent

• Adobe eBook Reader, MS Reader, MobiPocket

– Distribution-specific• eBrary, netLibrary, Questia, Pe

anut, Franklin, ION

Multi-function devices – Franklin, Palm, Pocket PCs

– Cellular (WAP, VoiceXML)

DRM “Wrappers”– Sealed Media, Content

Guard

* Acquired by Gemstar, aka REB-1100 and REB-1200* Acquired by Gemstar, aka REB-1100 and REB-1200

Value of Cross Media Workflow

ROI for cross-media workflow increases with:• Complexity

– benefit from structured markup

• Reusability

– re-issued editions, “most” content remains the same

• Number of Versions

– study guides, single chapters, sample books, other “slices”

• Number of Formats

– print, database, eBook, web, wireless

Complexity & Reusability

Complexity

Content Reusability

High

Low

HighLow

Legal

Textbooks

Reference

Novels

Medical

Higher ROI

Specialized

Formats and Versions

Versions

Formats

Multiple

Single

Multi-ChannelPrint Only

Web versionStudy

GuidesXML

databaseSingle Book

2-3 ebook formats

Higher ROI

All ebook formatsIndividua

l Chapters

Cross-Media Requirements

• Publisher needs to “co-publish” electronic editions (eBooks) and print book– Marketing & promotional leverage– Ability to offer ‘sneak previews’ in electronic version– All “Retail ready” formats available simultaneously

• eBook Production must integrate with existing “print” workflow– Consistently high quality to reduce proofing– Fast turnaround to hit print ‘Marketing Window’– Complete system status available in real-time– Affordable total cost (internal and external)

Case Study

Initial Workflow for eBooks

Clean UpManualConvert

Proof Update

1 week 6-8 weeks 1-3 weeks 2-4 weeks

FileHubs

Publisher updates

front matter

Vendor creates single-use OEB

and LIT

Publisher proofs pages,

makes changes

Vendor correct/resend to Publisher

Case Study

Results with Old Workflow:(1) No ability to co-publish with print edition(2) Elapsed Time of 10 to 16 weeks(3) Internal proofing costs extremely high

Vendor and Publisher

upload content and metadata to

file hubs

Updated Workflow to increase ROI

Clean UpFinal

ConvertProof Update

1 week 5-8 days 1-2 days 3-5 days

Publisher updates

front matter

Vendor creates multi-use OEB

and LIT

Publisher inspects, minor

changes

Vendor corrects and creates all eBook outputs

Case Study

AmazonAmazonbn.combn.com

GemstarGemstarOverdriveOverdrive

PalmPalmReciprocalReciprocal

::: :

Results after New Workflow:(1) Co-publish electronic and print edition(2) Elapsed Time of 3-4 weeks(3) Cost effective / leverage marketing budget

Vendor uploads all content and metadata to file

hubs

Cross Media Workflow Steps

File Collection

• Convert MS Word or Quark to PDF(if required)

• Log PDF file and meta-

data into trackingdatabase

• Send acknowledge-ment

COLLECTION

Pre-processEvaluation

• Segment frontand back

matter•Zone tables, line

art and TOC forextraction

•Set columnpreferences

CONVERSION

TextCafeConversion

Post-ProcessNormalization

•Verify sucessfulprocessing

•Normalize OeBmarkup and CSSclass usage

PDF to OeB

Quality

Control

Create eBook

•Microsoft Reader•Palm•Gemstar

Rocket eBook Softbook

•Adobe eBook•MobiPocket•OeB, HTML, XML•Sample Books

CREATION

To File Hubs

•Amazon•Barnes & Noble•Palm/peanutpress•Lightning Source•netLibrary•Reciprocal•Softbook/Rocket•Franklin•Yahoo!

DELIVERY

Structure•Confirm hyphenation•Check page breaks•Identify head levels•Prepare file for note

and index linking•Validate OeB•Verify TOC links

Style•Add feature markup

(poetry, code,extracts, etc.)

•Adapt print stylesto eBook formats

RIGHTS CHECK

• Basic eBook rights• Cover art for eBook• Illustrations• Promotional chapter extracts (web, eBook)

E-Book Examples

“High End” eBooks capable of rich markup:• Gemstar REB-1200 (aka Softbook)

– Dedicated reader, Gemstar is the distributor

• Microsoft Reader (“LIT” format)– Designed for Windows and PocketPC

– Version ‘burned’ into into PocketPC O/S

• Adobe eBook Reader– New 2.1 version with lending, security, and Macintosh version

– Not available on PDAs, no reflowable text

E-Book Examples

“Low end” eBooks with simpler markup:• Gemstar REB-1100 (aka Rocket eBook)

– Dedicated reader, Gemstar distributor, can load own files

• Palm Reader (peanutpress.com)– Designed for Palm, can work on PocketPC

– Shipping with new Palm m500 and m505 handhelds

• Mobipocket– Designed for numerous handheld devices

– Adopted by Franklin eBookMan

Gemstar REB 1200

• Also known as Softbook 200/250e

• Full screen VGA– 480x640 / 16-bits

• 3 resizable fonts (serif, sans-serif, mono)

• OEB compliant– CSS support + extensi

ons for OEB “header” and “footer”

E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

Microsoft Reader

• Latest Versions– Newest: 1.51 for Europe

– English for PC: 1.5

– PocketPC OS: 1.0

• 3 resizable fonts (serif, sans, mono)

• OEB compliant– CSS support + extensions

• For PC: “pagelets”, basic tables, enhanced security


Adobe eBook Reader

• Latest Version– 2.1 for PC, Macintosh

• All fonts in document supported

• Zoom feature– no text reflow (yet)

• Updated DRM:– lend (via infrared)

– PC stamping


Gemstar REB 1100

• Also known as Rocket eBook

• Single-bit images• One font

– ‘small’ and ‘large’

• HTML compliant– non-standard subset, n

o style sheet support

• Allows users to load their own files


Palm Reader

• Also known as “Peanut Press” reader– For Palm Handheld, H

andspring Visor, or any other Palm OS

• 8-bit B&W or color• One font: two sizes• Proprietary (non-OE

B) load format


Mobipocket Reader

• PDAs - PalmOS, Pocket PC, Franklin eBookman, Epoc32

• 8-bit B&W or color• Several fonts/sizes (ba

sed on device)• OEB (simplified) with

CSS support


Image support

REB-1200 (16-bit color) MS Reader (original) Adobe eBook (original)


Image supportE-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1100 (monochrome) Palm OS (small/8 bits) MobiPocket (small/8 bits)

Layout Options

REB-1200 (OEB styled) MS Reader (OEB styled) Abobe eBook (original)


Layout Options

REB-1100 (simplified) Palm OS (big/small/bold) MobiPocket (on eBookMan)


Interior Page

REB-1200 (OEB styled) MS Reader (OEB styled) Abobe eBook (original)


Interior PageE-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket

REB-1100 (simplified) Palm III (Peanut format) MobiPocket (on eBookMan)

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