Why PDF?
New publishing system - opportunity
for change
Improve workflow
Move towards a completely digital workflow
Where is PDF Used? Editorial
Classified
Advertisements
Note: Y-T-D over 1,500 PDF files have been sent to the printer with a 99.3% success rate.
Editorial - PDF Workflow
Pagination (PC)- OpenPages - Publishing System
- Microsoft Word 97, 2000, XP
- Quark Xpress 3.32, 4.0, 5.0
Graphics (MAC)- Freehand 8.0 - saved as Quark EPS
- Photoshop 4.0 - saved as MS DOS.TIF
Diagram of Network
Switched 10/100mbps - TCP/IP
Client - PC
Pagination - PC
GraphicsPower MACs
PrintersB/W & Color
File/PrintServer
Switch
Publishing SystemServers - NT 4.0
Internet
Firewall
Printer
100 mbps
10/100 mbps
10 mbps
100mbps
10 mbps
100mbps
T-1
T-1
ClassifiedPower MACs
Gigabyte Express & Acrobat Distiller
Confirm ReceivedFiles at Printer
Fax Sentto Printer
PDF Sent viaGigabyte Express
PDF Draggedto “Send” Folder
Soft Proof PDF File - Reader
Log File Checkedin Note Pad
Postscript DistilledPDF Created
Editorial PDF
Workflow
Final Page
Output
Postscript FilePrinted
Classified - PDF Workflow 75% Digital files received from advertisers
Applications accepted (MAC & PC):
Quark Xpress, Pagemaker, Freehand,
Illustrator, Photoshop, Corel Draw
ALL DIGITAL ADS ARE PREFLIGHTED
Final Pagination - Quark Xpress (MAC)
PDF created on MAC platform
Advertising - PDF Workflow House and trade advertisements
Applications accepted (MAC & PC):
Quark Xpress, Pagemaker, Freehand,
Illustrator, Photoshop, Corel Draw
ALL DIGITAL ADS ARE PREFLIGHTED
PDF created on MAC platform
PDF Workflow
• Receive Native Files (Quark, Photoshop, Illustrator, Etc.) and Scans from Client
• Process Hi Res Scans w/Retouching & Color Correx & Preflight Client Files– Utilizing PreFlight Pro and Manual Check
• Output Analog or Approval Patch Color Proofs
PDF Workflow (Cont.)
• Review Patch Proofs Internally
• Send out color patch proofs for client OK
• Patch is returned and corrected if needed, if not, scans are submitted for assembly with files
• Job is assembled in Native applications
PDF Workflow (Cont.)
• Files are trapped in Illustrator or Trapwise and placed within Quark for completion– Traps must be set as Overprint and Knockout due to
Postscript’s inability to hold trap information
• Generate PS File and then Distill into PDF using Publication or CTP Specifications
• Preview, verify, and printout PDF file to an Epson Color Print for hardcopy compare to client laser
PDF Workflow (Cont.)
• Email or FTP PDF file to client for “soft proof” approval or changes
• If client has corrections, they are annotated using Acrobat 4.0’s verbal and written capabilities
• Annotated file given to Mac Dept for processing of changes, without the need of Production translation
PDF Workflow (Cont.)
• Mac / Retouching Operator can view annotated file on screen while making alterations to Native file
• Process repeats itself with resubmission of PDF file to client for approval
• After approval of PDF file, file is sent to imaging of High End Digital proof (Kodak Approval) or film and Matchprint proof
PDF Workflow (Cont.)
• Proofs and/or film is quality checked using Quality Checklist, which includes, but not limited to:
– Trapping
– Line Screen
– Image Quality
– Font Integrity
– Trim / Bleed Sizes
– Color Break
– Corrections Properly Made
PDF Workflow (Cont.)
• If proofs pass Quality Check, they are sent to client for final approval
• If changes are necessary, they are made and process is repeated until final approval is achieved
• After final approval, PDF file is “post flighted” to verify file integrity and printer/publisher specs, film is Quality checked for the same
PDF Workflow (Cont.)
• Once PDF file and film is verified, film is shipped or files are transmitted via AP AdSend, FTP, Email, Media Download
• After shipping, native files, final PDF file and any interim annotated files are archived for future reference and use
PDF Timings
Page 1PS: 10.8mb
PDF: 2mb
Create: 3:15min
Transfer: 20sec
Power CoverPS: 66.6mb
PDF: 8.4mb
Create: 18:30min
Transfer: 1:30min
Average PagePS: 1.5mb
PDF: 487k
Create: 30sec
Transfer: 4sec
Classified (MAC)
PS: 36mb
PDF: 4.6mb
Create: 8min
Transfer: 2min
Note: Average throughput to printer via Gigabyte Express = 5.4 mb per minute
Workflow Benefits
• No loss in quality since we are still utilizing Hi Res images and conventional logic in planning projects for image quality and trapping needs
• Reduction in Time, Materials, & Delivery costs needed to produce projects, resulting in lower costs and generating higher profit
• Quicker Approval / Turnaround Times
Workflow Benefits (Cont.)
• There is no more liability than a conventional workflow as long as you still integrate the necessary steps to check trapping, image quality, content, and file integrity as you would normally
• Makes client internal routing of proofs easier and faster when used as a “soft proofing” method
PDF File Benefits
• Security Features• Single File Embedded Construction• Visual Check Capability• Small File Format• Cross Platform Capable• No Need for Native Applications
(Quark, Illustrator, Etc.)
PDF File Benefits (Cont.)
• Delivery of ads, direct mail projects with numerous versions, and 100+ Page Catalogs to various printers w/100% success vs. PostScript delivery w/approximately 80% success rate
• 100+ Page Catalog delivered in FAT PostScript exceeded 8 GB of information vs PDF format w/High Quality/Low Compression Settings reduced size to roughly 3.5 GB
PDF File Benefits (Cont.)
• Reduced file size allows for flexible delivery options
• Considerably easier to generate and verify a clean PDF file over PS Files, reducing down time, eliminating wasted materials, meeting tight schedules
• Clean interpreted PDF format provides faster digital proofing cycle and imaging of plates
Cross-Media vs. E-Book
• Cross-Media publishing is an “old” problem– Various printed versions, sizes, on-line databas
es, translated versions
• “E-Book” = another cross-media challenge– Hardware-specific - Dedicated ‘reading experience’
– Software - Cross-platform (but mostly Window PC)
– “Wrappers” - DRM-enabled files
– Multi-Function Devices - PDAs, cellular, hybrids
– Websites with HTML or Applet driven content
The E-Book Landscape
Hardware “Readers”– “E-Book Devices”
• Rocket*, Softbook*, goReader, hiebook
– “Tablets”• Qubit, MS Tablet PC
– “Electronic Ink” (E Ink)
Software “Readers”– Distribution independent
• Adobe eBook Reader, MS Reader, MobiPocket
– Distribution-specific• eBrary, netLibrary, Questia, Pe
anut, Franklin, ION
Multi-function devices – Franklin, Palm, Pocket PCs
– Cellular (WAP, VoiceXML)
DRM “Wrappers”– Sealed Media, Content
Guard
* Acquired by Gemstar, aka REB-1100 and REB-1200* Acquired by Gemstar, aka REB-1100 and REB-1200
Value of Cross Media Workflow
ROI for cross-media workflow increases with:• Complexity
– benefit from structured markup
• Reusability
– re-issued editions, “most” content remains the same
• Number of Versions
– study guides, single chapters, sample books, other “slices”
• Number of Formats
– print, database, eBook, web, wireless
Complexity & Reusability
Complexity
Content Reusability
High
Low
HighLow
Legal
Textbooks
Reference
Novels
Medical
Higher ROI
Specialized
Formats and Versions
Versions
Formats
Multiple
Single
Multi-ChannelPrint Only
Web versionStudy
GuidesXML
databaseSingle Book
2-3 ebook formats
Higher ROI
All ebook formatsIndividua
l Chapters
Cross-Media Requirements
• Publisher needs to “co-publish” electronic editions (eBooks) and print book– Marketing & promotional leverage– Ability to offer ‘sneak previews’ in electronic version– All “Retail ready” formats available simultaneously
• eBook Production must integrate with existing “print” workflow– Consistently high quality to reduce proofing– Fast turnaround to hit print ‘Marketing Window’– Complete system status available in real-time– Affordable total cost (internal and external)
Case Study
Initial Workflow for eBooks
Clean UpManualConvert
Proof Update
1 week 6-8 weeks 1-3 weeks 2-4 weeks
FileHubs
Publisher updates
front matter
Vendor creates single-use OEB
and LIT
Publisher proofs pages,
makes changes
Vendor correct/resend to Publisher
Case Study
Results with Old Workflow:(1) No ability to co-publish with print edition(2) Elapsed Time of 10 to 16 weeks(3) Internal proofing costs extremely high
Vendor and Publisher
upload content and metadata to
file hubs
Updated Workflow to increase ROI
Clean UpFinal
ConvertProof Update
1 week 5-8 days 1-2 days 3-5 days
Publisher updates
front matter
Vendor creates multi-use OEB
and LIT
Publisher inspects, minor
changes
Vendor corrects and creates all eBook outputs
Case Study
AmazonAmazonbn.combn.com
GemstarGemstarOverdriveOverdrive
PalmPalmReciprocalReciprocal
::: :
Results after New Workflow:(1) Co-publish electronic and print edition(2) Elapsed Time of 3-4 weeks(3) Cost effective / leverage marketing budget
Vendor uploads all content and metadata to file
hubs
Cross Media Workflow Steps
File Collection
• Convert MS Word or Quark to PDF(if required)
• Log PDF file and meta-
data into trackingdatabase
• Send acknowledge-ment
COLLECTION
Pre-processEvaluation
• Segment frontand back
matter•Zone tables, line
art and TOC forextraction
•Set columnpreferences
CONVERSION
TextCafeConversion
Post-ProcessNormalization
•Verify sucessfulprocessing
•Normalize OeBmarkup and CSSclass usage
PDF to OeB
Quality
Control
Create eBook
•Microsoft Reader•Palm•Gemstar
Rocket eBook Softbook
•Adobe eBook•MobiPocket•OeB, HTML, XML•Sample Books
CREATION
To File Hubs
•Amazon•Barnes & Noble•Palm/peanutpress•Lightning Source•netLibrary•Reciprocal•Softbook/Rocket•Franklin•Yahoo!
DELIVERY
Structure•Confirm hyphenation•Check page breaks•Identify head levels•Prepare file for note
and index linking•Validate OeB•Verify TOC links
Style•Add feature markup
(poetry, code,extracts, etc.)
•Adapt print stylesto eBook formats
RIGHTS CHECK
• Basic eBook rights• Cover art for eBook• Illustrations• Promotional chapter extracts (web, eBook)
E-Book Examples
“High End” eBooks capable of rich markup:• Gemstar REB-1200 (aka Softbook)
– Dedicated reader, Gemstar is the distributor
• Microsoft Reader (“LIT” format)– Designed for Windows and PocketPC
– Version ‘burned’ into into PocketPC O/S
• Adobe eBook Reader– New 2.1 version with lending, security, and Macintosh version
– Not available on PDAs, no reflowable text
E-Book Examples
“Low end” eBooks with simpler markup:• Gemstar REB-1100 (aka Rocket eBook)
– Dedicated reader, Gemstar distributor, can load own files
• Palm Reader (peanutpress.com)– Designed for Palm, can work on PocketPC
– Shipping with new Palm m500 and m505 handhelds
• Mobipocket– Designed for numerous handheld devices
– Adopted by Franklin eBookMan
Gemstar REB 1200
• Also known as Softbook 200/250e
• Full screen VGA– 480x640 / 16-bits
• 3 resizable fonts (serif, sans-serif, mono)
• OEB compliant– CSS support + extensi
ons for OEB “header” and “footer”
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Microsoft Reader
• Latest Versions– Newest: 1.51 for Europe
– English for PC: 1.5
– PocketPC OS: 1.0
• 3 resizable fonts (serif, sans, mono)
• OEB compliant– CSS support + extensions
• For PC: “pagelets”, basic tables, enhanced security
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Adobe eBook Reader
• Latest Version– 2.1 for PC, Macintosh
• All fonts in document supported
• Zoom feature– no text reflow (yet)
• Updated DRM:– lend (via infrared)
– PC stamping
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Gemstar REB 1100
• Also known as Rocket eBook
• Single-bit images• One font
– ‘small’ and ‘large’
• HTML compliant– non-standard subset, n
o style sheet support
• Allows users to load their own files
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Palm Reader
• Also known as “Peanut Press” reader– For Palm Handheld, H
andspring Visor, or any other Palm OS
• 8-bit B&W or color• One font: two sizes• Proprietary (non-OE
B) load format
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Mobipocket Reader
• PDAs - PalmOS, Pocket PC, Franklin eBookman, Epoc32
• 8-bit B&W or color• Several fonts/sizes (ba
sed on device)• OEB (simplified) with
CSS support
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Image support
REB-1200 (16-bit color) MS Reader (original) Adobe eBook (original)
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Image supportE-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
REB-1100 (monochrome) Palm OS (small/8 bits) MobiPocket (small/8 bits)
Layout Options
REB-1200 (OEB styled) MS Reader (OEB styled) Abobe eBook (original)
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Layout Options
REB-1100 (simplified) Palm OS (big/small/bold) MobiPocket (on eBookMan)
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket
Interior Page
REB-1200 (OEB styled) MS Reader (OEB styled) Abobe eBook (original)
E-Book Examples - Gemstar, Microsoft, Adobe, Palm, Mobipocket