Holiday Campaign Brief - PCRFEngaging Celebrities

2015 - 5 - Oct

Celebrities

• Suheir Hammad• Nizar Wattad• Aron Kader• Deen Obied• Maysoun Zayed• kharabeesh• TelfazII• Watan Al Water• Narcy• Fusy (FusyTube)• Nisreen Tafesh• Royalty Jordan• Famous members of the community - Rabea Ataya, Fadi Ghandour, Others in the USA..

Give a little, give a lot..

give it your best shot!orgive it all you got!

Format

• video shows the pcrf kids challenging celebrities to give all they have.. in a fun format..• The celebrities read the message and do as they’re told.• video format is Uniform• black and white.. dreamy.. with only red. green . & PCRF logos (Can we use them in the holiday format?)• single emblem or campaign mascot • pay for a card or a tshirt of the celebrity wearing a fun pcrf shirt.. for holidays..• pay for a tshirt with celebrity• challenge the community to do the same..• have a clear call to action to support the pcr

Create a sample brand

show the celebrities at their best.. doing fun stuff.&

Billboards

T shirts

Cap

Mug

Press Ad.

Website Banner

Thank you