pcbslides
DESCRIPTION
TRANSCRIPT
PCB MAGAZINE PRESENTATION
(STUDY TRIP TO HONG KONG)
Jiawen Ameen Rengie Yanquan
WHAT
- Image from articles for
sneak peak! - Use of attractive and
bright colours for deep first impression
- Size and intensity, no
focused attention - Format is to keep it
simple with short intros
WHAT
- Information Quality - Format - Short and sweet
headings - Different colors for
different topics - Pictures to aid
meanings
CONTENT PAGE
EDITORIAL
WHAT
- Editorial note. - Introduction to the
DEgage team. - Short and sweet
message. - Entice the readers
to find out more.
WHAT
- Detail insight into the 4 courses in DE.
- Every page have different color theme to make it more vibrant and attractive.
- Opinion leader. - Perceptual vigilance.
- Surrogate indicator - Celebrity endorsement - Make readers willing to try the app
WHAT - Simple design. - Using of logos. - Format. - A short write out of article
Interesting Title
WHAT - Low
involvement learning.
- Using of picture to bring out the topic.
WHAT - Contrasting
colors. - Use question to
draw attention
- Opinion leader.
Attention seeking questions
- Message Involvement.
- Format ( simple )
WHY - Relevant to concept. - Size & Intensity.
WHAT
HERBAL ESSENCES ADVERTISEMENT
FRONT PAGE
- COMPRESS Message - FORMAT - Short and sweet. - Entice readers to find
out more. - Focus attention on the
main point.
WHY - Show what type of
dressing that guys wore to school.
- Short interviews. - Top of the mind brand. - Format. - Episodic memory.
OPINION LEADERS
EXTERNAL INFORMATION SEARCH
WHY -Expose male readers to different type of dressing. - Readers who love fashion will keep a look out for this.
CONCEPTS: • Extended decision
making • Perceptual vigilance • Deliberate exposure
CONCEPTS:
1. Preference Strategy 2. Colorful ads 3. Information Influence WHY - Direct consumers to the store. - Colorful format can attract more attention. - Tell consumers the
cost. - Reference group.
- BRIEF Introduction of the section. - Using pastel color to associate with being floral.
Perceptual Vigilance CONCEPT:
- List out the different ways to match outfits
WHY - Give students the newest tips on how to wear!
- External information search
WHY - Reference groups - Readers uses this as a
guide for dressing. - Great influence over
lifestyle.
- Promote vicarious learning CONCEPT
WHAT
- Opinion leader - Identification
Influence
Interest Readers
WHY? - Give relevant tips - Entertainment - Fun facts - Personal image - Informal
HIGH-INVOLVEMENT LEARNING CONDITION
CONCEPT: INFORMATION QUALITY
- Short and sweet tips given
IMAGINERY to aid visuals.
WHY - Affective
interpretation. - Emphasize on
the key point.
Other orientated value.
WHAT - Overview of the
program. - Uses of color. - Crucial information. - Imagery. - High involvement
learning. - Information quality.
WHAT - Informal. - Reference groups.
WHAT - Link to the article. - Isolation. - Product
positioning.
WHY
WHAT
- As required from question paper
- Educational segment
- Information quality - Imagery - Break monotony - Focus on keywords
- Factual information - Convincing - Use of colours - Maintain level of interest
- Hotter social media - How marketers can
benefit from the use of it - Bold & colour - Imagery
- Convincing
- Real examples
- Maintain interest level
- Exposure to how social media marketing works
- Bold, mention of social media names
WHY
WHY - Most people are using Overlays - Common, trending - Leisure reading - Interest readers
WHAT - Exposure to new things - High involvement learning - Vicarious learning - Seek help/ advice from tutorials
- Step by step - Colours and shapes
- Interaction with readers - Entertainment
Size and Intensity
WHY
- Tell readers that they are moving on to the travel.
- Gets to the main point.
- Deliberate exposure.
- Size and intensity
- Entice readers by giving an insight of trips.
- Brief introduction of travel section.
- Bolding of words to stress importance.
Gives perception of flying. Related to this section.
WHAT
OPINION LEADERS
WHAT
-Short interview with relevant and important questions. -So that others interested will have a clearer picture of living there.
- Additional information in pictorial form.
- Break monotony of words.
- Pictures interest readers.
- Desired state to be there.
WHY
Size and Intensity
WHY - Readers might be looking for
ways to get a cheap and quick getaway.
- Related to travelling.
WHY
- Interesting - Leisure read - Calm way to end the magazine - Use of colours and images
WHAT - POSITION - SUSPENSE - ISOLATION