pc i 2010-11 150m msp

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SPORTS, CULTURE, TOURISM, ARCHAEOLOGY & MUSEUMS AND YOUTH AFFAIRS DEPARTMENT, GOVERNMENT OF KHYBER PAKHTUNKHWA SARHAD TOURISM CORPORATION 13-A, Attached Building Complex, Khyber Road, Peshawar. Phone: 9211091 – Fax: 9210871 P C - I OF THE UMBRELLA SCHEME NAMELY TOURISM DEVELOPMENT ACTIVITIES IN KHYBER PAKHTUNKHWA Tourism Development Activities in KPK (XIV) Tourism Development Activities in KPK (XIV) 1 | Page

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Page 1: Pc i 2010-11 150m msp

SPORTS, CULTURE, TOURISM, ARCHAEOLOGY & MUSEUMS AND YOUTH AFFAIRS DEPARTMENT,

GOVERNMENT OF KHYBER PAKHTUNKHWA

SARHAD TOURISM CORPORATION13-A, Attached Building Complex, Khyber Road,

Peshawar. Phone: 9211091 – Fax: 9210871

P C - I

OF THEUMBRELLA SCHEME NAMELY

TOURISM DEVELOPMENT ACTIVITIES IN KHYBER PAKHTUNKHWA

(PHASE-XIV), ADP 2010-2011, REFLECTED AT SERIAL NO. 724 WITH COMPUTER NO.961013, HAVING AN

ALLOCATION OF RS:150.000 MILLION (ON THE REVENUE SIDE)

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Revised 2005

GOVERNMENT OF PAKISTANPLANNING COMMISSION

PC-I FORM(SOCIAL SECTORS)

1. Name of the project : PC-I of the Umbrella scheme namely Tourism Development Activities in Khyber Pakhtunkhwa (Phase-XIV)

2. Location Khyber Pakhtunkhwa

3. Authority responsible for

i. Sponsoring Tourism Department, Government of Khyber Pakhtunkhwa.

ii. Execution Sarhad Tourism Corporation, Peshawar.

iii. Operation and maintenance Sarhad Tourism Corporation, Peshawar.

iv. Concerned federal ministry Ministry of Tourism, Government of Pakistan

4. Plan provision The scheme namely Tourism Development Activities in Khyber Pakhtunkhwa (Phase-XIV) has been proposed in the ADP 2010-2011 and is reflected at Serial No.724 with Computer No.961013 with an allocation of Rs.150.00 million.

5. Project objectives and its relationship

with Sector’s objectives: The scheme has been prepared to increase the flow of domestic tourists to Khyber Pakhtunkhwa besides equipping the Sarhad Tourism Corporation in terms of publicity and promotional material in order to act as a catalyst for eliminating poverty, reviving the war-affected tourism industry and making it an enterprising activity at the grass root level with special emphasis on combating militancy and terrorism. Moreover, to make the province’s culture and history accessible and understandable to a diverse public to foster a sense of identity, place and pride for our people.

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6. Description, justification and technical parameters The proposed scheme is in line with the policy of

the provincial government and it aims to create a conducive environment that in turn is expected to enhance the soft image of Khyber Pakhtunkhwa on the one hand while making tourism as a venture for income generation by the local communities on another. The thrust of the activities is to generate opportunities for healthy recreation that is in consonance with the local heritage and culture. It also incorporates promotional activities and provision for logistics for the holding of regular tourism propagating events throughout the province thereby defeating militancy by means of this cultural offensive.

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7. Capital cost estimates:

The following is the abstract by the cost followed by the detailed costs:-

7.1 ABSTRACT OF SUB SCHEMES / ACTIVITIES

S # ItemsCost

(Million)2010-11

1. Promotion of Cultural Tourism Activities in Khyber Pakhtunkhwa. 56.500

2. World Tourism Day 0.500

3. Publicity and promotion 10.000

4. Strengthening TFCs 9.000

5. Food / Cultural Festivals (Swat, Galyat, Naran & Khanpur etc.) 50.000

6. Acquisition of land at touristic sites. 10.000

7. Shandur Polo Festival 10.000

8. Kalash Festivals 1.200

9. Two 50 KV Generators (SIEMENS) 2.800

Rs. Million 150.00

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7.2 DETAILS OF SUB SCHEMES / ACTIVITIES

7.2.1 PROMOTION OF CULTURAL TOURISM ACTIVITIES IN KHYBER PAKHTUNKHWA:

MONTH NAME OF COMPONENT COST (RS) MILLION

Nov: 2010

to

Oct: 2011

Weekly Activities in Nishtar Hall for twelve months,Total Activities/weeks = 52 @ Rs. 0.25millon per activity, starting November 2010.

13.000

Programs in 24 District for 12 months @ Rs. 0.149 million per program for 12 months(Rs. 0.149 million x 24 district x 12 months)

42.910

Engaging one Cultural Advisor for undertake cultural activities/programs for one year @ Rs. 0.050 per month

0.600

Total (Rs) 56.510

Say Total Rs. 56.500Explanation: Revival of cultural activities in Nishtar Hall and all other Districts of Khyber Pakhtunkhwa, starting November 2010 every week there would be one cultural event scheduled to be held in Nishtar Hall. These Programmes would represent the variety and diversity of culture of Khyber Pakhtunkhwa. Scope covers History, geography, languages, local traditions, dishes, dramatic heritages, artists, festivities, folk dances and instruments, professions, architecture, local music / poetry, songs, short video presentation of unique aspects of the area. Awareness about the specialties in dresses, customs and special political, historical and geographical references. Appropriate security measures would be adopted for each event in co-ordination with local administration. All activities in Nishtar Hall under this programme would be held under the title “Mashaloona” (light house). Detailed programme would be chalked out by Director Culture for each weekly activity inclusive of expenditure involved, format, duration, scope, sub-activities, participants, general nature of invitees, dates, timings etc.This province if it is to win the fight against militancy needs immediate revival of cultural activities at the grass roots level in an organized and systematic manner. The people need to be encouraged and facilitated to get in touch with their cultural heritage again. The Cultural Directorate is being revamped and oriented towards this goal. With this aim in view, the following is planned: Cultural associations shall be formed in each district. (Detailed modalities would

be worked out regarding ways & means to ensure merit in formation of the committees)

Official premises at District Head Quarter level would be made available to the committee. In areas where such premises are not available, premises would be rented for cultural activities for establishment of standard cultural tourism nodes in rented premises in each district, where such activities of the association can be held regularly by the local association concerned.

Each association would devise an annual / monthly activity calendar of cultural activities in each district. (Said calendar would be approved by Culture Directorate to ensure synergy and co-ordination).

On receipt of video proof of the said activities regarding quality out put, funds based on actuals would be released to each association in each district. Each association in the district would ensure that the cultural activities of the district cover all areas of the district in its ambit.

The Secretary Culture will issue a detailed programme in consultation with Director Culture.

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7.2.2 WORLD TOURISM DAY:

MONTH NAME OF COMPONENT COST (RS) MILLION

September(2011)

Baseline Publicity 0.100

Exhibition, Inauguration & Concluding ceremonies 0.340

Events filming & photography 0.020

Banners, Flyers etc. for disseminating message of the WTO. 0.040

Total Rs. 0.500Explanation: Each year the federal government and the provincial governments commemorate the World Tourism Day on 27th of September as per UN-WTO edicts to readout the message of Secretary of General of the World Tourism Organization. All the stakeholders involved in the tourism Industry are invited to participate and to pledge their support to the importance of globally leading enterprising business of travel and hospitality.

7.2.3 PUBLICITY & PROMOTION: (THROUGH PRINTING OF BROCHURES CALENDARS, POSTCARDS ETC IN VARIOUS FOREIGN & REGIONAL LANGUAGES):

S # NAME OF COMPONENT COST (RS) MILLION

1. Printing of STC’s Newsletter 1000 numbers for each quarter @ Rs. 200/- (1000x4x200) 0.800

2. Printing of STC’s Posters 10,000 numbers @ Rs. 100/- (10,000x100) 1.000

3. Printing of STC’s Wall Calendars 5000 numbers @ Rs. 250/- (5000x250) 1.250

4. Printing of STC’s Desktop Calendars 5000 numbers @ Rs. 140/- (5000x140) 0.700

5. Printing of STC’s Post cards 10,000 @ Rs.50/- (10,000x50) 0.500

6. Printing of STC’s Bumper Stickers 10,000 @ Rs.250/- (10,000x250) 2.500

7. Printing of STC’s Trekking Guides 10,000 @ Rs.100/- (10,000x100) 1.000

8. Printing of STC’s Maps 10,000 @ Rs.100/- (10,000x100) 1.000

9. Printing of STC’s Brochures 5000 @ Rs.250/- (5000x250) 1.250

Total Rs. 10.000Explanation: To support STC activities and disseminate the message of STC to larger audiences as far and wide as possible.

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7.2.4 STRENGTHENING OF TFCs(TOURIST FACILITATION CENTERS):

S # NAME OF COMPONENT COST (RS) MILLION

1 Rent @ Rs. 50,000/- per month of 7 TFCs for 12 months 4.200

2 Telephone, Electricity & Gas utilities @ Rs.10,000/- per month of 7 TFCs for 12 months 0.840

3 Two information Assistants @ Rs. 10,000/- per month of 7 TFCs for 12 months (2x10,000x7x12) 1.680

Furnishing of 7 TFCs @ Rs.0.326M per TFC (Rs.0.326x7) 2.280Total Rs. 9.000

Explanation: The STC is in the process of establishing 7 Tourist Info Centers in Islamabad, Islamabad Airport, Peshawar, Peshawar Airport, Abbottabad, Naran & Chitral for promotion of tourism. The proper functioning of a TIC entails that it is fully furnished and is at least provided with a PC having Internet, Phone & Fax in order to facilitate the tourists more effectively.

7.2.5 FOOD / CULTURAL FESTIVAL: (Swat, Galyat, Naran & Khanpur etc)

S # NAME OF COMPONENT Sub / Item

Total Rs.COST (RS) MILLION

1 Food & Cultural Festivals for Swat, Galyat, Naran & Khanpur@ Rs. 12.500 million per Festival as per following details:

i

Advertisement in the Press Color / Front & Back page Advertisements in two National Mainstream Newspapers before the event, size ¼ of the newspaper page (27cm x 4col) @ Rs. 0.2 million for 5 days (2x0.2x5)

2.000

Advertisement through Billboards and streamers. 2 Billboards @ Rs. 0.250 and Streamers of Rs. 0.250 (2x0.25+0.25)

0.750

ii

Advertisement in the Tele/ Electronic media Production Cost of Advertisement Clip of 60 seconds is Rs.0.050M, Airing Cost is Rs.0.300M per 60 seconds during Prime Time (2000-2300) on popular / renowned News / TV Channels before the event for 10 time/day (0.050+(0.300x10))= Rs.3.050 M and SMS Messages through mobile network Rs. 0.250M.

3.300

iii Publicity through Cable Channels of targets Cities / areas before two week of staring festivals

2.500

Iv

Souvenir - depicting KPK Culture, crafts / logos (Khyber Pass, STC Insignia, Peshawar Museum, Shandur, Fort Balahisar etc): Caps 1000 Nos @ Rs. 150 = Rs.150,000/-T-Shirts 1000 Nos @ Rs. 200= Rs. 200,000/-Glass Souvenir 1000 @ Rs. 500 = Rs. 500,000/-Coffee Mugs 1000 Nos. @ Rs. 100 = Rs. 100,000/-

0.950

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v

Consultant Event Manager and team, Manager who shall be responsible for making the event successful with responsibilities for conducting the event and providing all the physical material and on the spot support during holding of the event.

3.000

One Festival Cost (Rs) 12.500

2 Total Cost of Food & Cultural Festivals for Swat, Galyat, Naran & Khanpur @ Rs. 12.500 Million x 4 50.000

Explanation: The notion behind these festivals is to promote the traditional cuisine, culture and handicrafts and various other items of interest in order to project the province as a tourist-friendly destination thereby promoting domestic tourism and also encouraging economic regeneration of the local area.

7.2.6 ACQUISITION OF LAND AT TOURISTIC SITES:

S # NAME OF COMPONENT COST (RS) MILLION

1 Acquisition of 2 Kanal Land at Bamburat Chitral @ Rs. 1.250 million per kanal (2x1.250M) 2.500

2 Acquisition of 2 Kanal Land at Gharam Chishma Chitral @ Rs. 1.250 million per kanal (2x1.250M) 2.500

3 Acquisition of 1 Kanal Land at Abbottabad @ Rs. 5.000 million per kanal 5.000

Total Rs. 10.000Explanation: To established base camp as well as touristic facilities in the shape of log huts for providing accommodation facilities to the visiting facilities.

7.2.7 CELEBRATION / PARTICIPATION IN SHANDUR POLO FESTIVAL 2011:

S# Detail Heads Tentative Cost1 Allowances for Polo Players 470,000.00

  Chitral A Team (10 Players) @ 10000 per Player 10 X 10,000.00  100,000.00   Chitral B Team (10 Players) @ 10000 per Player 10 X 10,000.00  100,000.00   Chitral C Team (10 Players) @ 10000 per Player 10 X 10,000.00  100,000.00   Chitral D Team (10 Players) @ 10000 per Player 10 X 10,000.00  100,000.00   Laspur  Team (10 Players ) @ Rs. 7000 per player 10 X    7,000.00  70,000.00 

2 PRIZE MONEY 225,000.00   A Team Winner 1 X 50,000.00  50,000.00   A Team Winner runner up 1 X 30,000.00  30,000.00   B Team Winner 1 X 20,000.00  20,000.00   B Team Winner runner up 1 X 15,000.00  15,000.00   C Team Winner 1 X 15,000.00  15,000.00   C Team Winner runner up 1 X 10,000.00  10,000.00   A Team Winner 1 X 20,000.00  20,000.00 

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  A Team Winner runner up 1 X 10,000.00  10,000.00   Local Team Winner 1 X    7,000.00  7,000.00   Local Team Winner runner up 1 X    5,000.00  5,000.00   Main of the Match final day 1 X 10,000.00  10,000.00   Best Horse Final day 1 X 10,000.00  10,000.00   Polo Coach 1 X 5,000.00  5,000.00   team Coaches 2 X 5,000.00  10,000.00   Teams Managers 2 X 2,000.00  4,000.00   Chief Time Keeper 1 X 2,000.00  2,000.00   Time Keepers 2 X 1,000.00  2,000.00 

3 PURCHASE OF POLO MATERIALS 232,000.00   Trophies and Cups       90,000.00   Polo Calls (Bamboo) 150 X 130.00  19,500.00   Polo Sticks for 50 players 4 nos per head @ Rs. 350/- 200 X 350.00  70,000.00   T shirts 50 Nos with numbering @ Rs. 750 per shirt 50 X 750.00  37,500.00 

  Transportation Charges of Trophies / Polo balls & T shirts       15,000.00 

4 HONORARIA FOR POLO OFFICIALS / WORKERS 176,000.00   Polo Coach 1 X 10,000.00  10,000.00   Team Manager 1 X 10,000.00  10,000.00   Team Coach 1 X 8,000.00  8,000.00   Co Team Manager 1 X 8,000.00  8,000.00   Chief Time Keeper 1 X 8,000.00  8,000.00   Jury Committees 4 X 6,000.00  24,000.00   Goal Judges  Chitral 2 X 3,000.00  6,000.00   Goal Judges  Laspur 2 X 1,000.00  2,000.00   Ball Throwers Chitral 2 X 1,000.00  2,000.00   Ball Throwers Laspur 2 X 500.00  1,000.00   Scorers 2 X 1,000.00  2,000.00   English Announcer 1 X 2,000.00  2,000.00   Urdu Announcer 1 X 2,000.00  2,000.00   Chitrali Announcer 1 X 1,000.00  1,000.00   Sound Mechanic 1 X 1,000.00  1,000.00   Buglar 1 X 2,000.00  2,000.00   Band Party 1 X 3,000.00  3,000.00   Drummers Chuinj 1 X 15,000.00  15,000.00   Drummers Lotkoh 1 X 15,000.00  15,000.00   Drummers SC 1 X 5,000.00  5,000.00   Piper Talim Khan 1 X 2,000.00  2,000.00   Table Drill Party 1 X 2,000.00  2,000.00   CS Dance Party 1 X 3,000.00  3,000.00   Plumber / Pipe fitter 2 X 3,000.00  6,000.00   Gazer Operator / Mechanic 1 X 3,000.00  3,000.00   Generator Mechanic 1 X 5,000.00  5,000.00   Tractor Drivers (Sprinkling) 1 X 3,000.00  3,000.00   Helper Tractor (Sprinkling) 1 X 1,000.00  1,000.00   Pesh Imam 1 X 3,000.00  3,000.00 

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  Polo Ground Watchman 1 X 1,500.00  1,500.00   Cooks 3 X 4,000.00  12,000.00   Nambal (Tandoor Wala) 3 X 2,500.00  7,500.00 

5 REPAIR OF INFRASTRUCTURE 160,000.00   Rehabilitation of WSS Shandur       50,000.00   Repair of Toilets       40,000.00   Repair / Painting / white washing of hut       10,000.00   repair of polo Ground       50,000.00   Construction of helipads       10,000.00 

6 FINANCE FOR VVIP GOVT OFFICIAL 1,250,000.00

  Breakfast for 100 guests on 07/07/2011 @ Rs. 500 per head 100 X 500.00  50,000.00 

  Breakfast for 200 guests on 08/07/2011 @ Rs. 500 per head 200 X 500.00  100,000.00 

  Breakfast for 200 guests on 09/07/2011 @ Rs. 500 per head 200 X 500.00  100,000.00 

  Lunch for 100 guests on 07/07/2011 @ Rs. 1000 per head 100 X 1,000.00  100,000.00 

  Lunch for 200 guests on 08/07/2011 @ Rs. 1000 per head 200 X 1,000.00  200,000.00 

  Lunch for 200 guests on 09/07/2011 @ Rs. 1000 per head 200 X 1,000.00  200,000.00 

  Dinner for 100 guests on 07/07/2011 @ Rs. 1000 per head 100 X 1,000.00  100,000.00 

  Dinner for 200 guests on 07/07/2011 @ Rs. 1000 per head 200 X 1,000.00  200,000.00 

  Refreshment for 100 guests on 07/07 during the match @ Rs. 400 PH 100 X 400.00  40,000.00 

  Refreshment for 200 guests on 08/07 during the match @ Rs. 400 PH 200 X 400.00  80,000.00 

  Refreshment for 200 guests on 09/07 during the match @ Rs. 400 PH 200 X 400.00  80,000.00 

7 SEATING ARRANGEMENTS FOR 500 GUESTS 281,000.00

  Hiring Charges of 500 chairs @ Rs. 42 per chair for 6 days (w.e.f.05/07/11 to 11/07/2011) 500 X 42.00  21,000.00 

  Hiring Charges of 10 Nos Sofa Seat @ Rs. 4000 per Sofa Seat for 4 days (w.e.f.05/07/11 to 09/07/2011) 10 X 4,000.00  40,000.00 

  Hiring Charges of 10 Nos Carpets 10 X 1,000.00  10,000.00 

  Transportation of Furniture from Chitral to Shandur & Back 15 X 14,000.00  210,000.00 

8 FINANCE FOR CLEAN UP AFTER SHANDUR 40,000.00   Local NGO (Shandur Welfare Society) after Festival       30,000.00 

  Hiring Charges of 10 Sweeper (during festival) 1000 per head for 5 days (w.e.f. 05/07/11 to 09/07/11) 10 X 1,000.00  10,000.00 

9 MEDICINE CHARGES MEDICINE FOR LIVESTOCK 100,000.00

  Medicines       50,000.00 

  Vet Medicines       50,000.00 

10 TENTAGE VILLAGE FOR OFFICIALS/GUESTS/POLO PLAYERS 60,000.00

11 SUPPLY OF ELECTRICITY TO TENTAGE VILLAGE / POLO GROUND 132,000.00

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12 INSTALLATION OF SOUND SYSTEM 40,000.00 13 FINANCE FOR SHIELDS AND MEDALS 100,000.00

14 SUPPLY OF GAS CYLINDERS FOR WARMING / TOILETS 25,000.00

15 RATION TO THE OFFICIALS OF ORGANIZERS 200,000.00 16 CONTINGENCY CHARGES 500,000.00 17 POL CHARGES 200,000.00 18 TRANSPORTATION CHARGES 100,000.00 19 FINANCE FOR ENTERTAINMENT 509,000.00

  a. Fire works       400,000.00   b. paragliding       100,000.00   c. Prize for horse racing without saddle       2,000.00   d. Tambook Bazi Prize       2,000.00   e. Prize for best rising horse       5,000.00 20 STC Tentage Village at Shandur 300,000.00 21 Video Filming & Photography 100,000.00 22 Camp Fire, Cultural events and Mini Mart 200,000.00

23 POL, Transportation and other unforeseen expenditure 400,000.00

24 Advertisement in the national mainstream Press 800,000.00 25 Advertisement in the Tele/ Electronic Media 1,300,000.00

26 Billboard and hoardings / Streamers/ Banners in main cities 800,000.00

27 Law enforcing agencies / Security Personnel Expenses 500,000.00

28 Aviation Fuel for Choppers / Transportation 500,000.00 29 Souvenirs for guests, players and dignitaries 200,000.00 30 Event Brochure 100,000.00

GRAND TOTAL RS: 10,000,000.00 or 10.000 M

Explanation: Shandur Top is over twelve thousand feet above the sea level and mountain polo played here on the ‘Roof of the World’ since 1932 has now attained legendary status. The STC promotes not only this internationally famed game but also establishes its tentage village plus information center for promotion of international and domestic tourism.

7.2.8 KALASH FESTIVALS (SPRING, AUTUMN, WINTER, SUMMER)

MONTH NAME OF COMPONENT COST (RS) MILLION

May

Kalash Spring Festival 0.300

Publicity 0.060

Events filming & photography with printing of Flyer 0.040

Mini Exhibition and establishment of TIC in Festival 0.200

October

Kalash Autumn Festival 0.300Publicity 0.060Events filming & photography with printing of Flyer 0.040 Mini Exhibition and establishment of TIC in Festival 0.200

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December

Kalash Winter Festival 0.300Publicity 0.060Events filming & photography with printing of Flyer 0.040 Mini Exhibition and establishment of TIC in Festival 0.200

August

Kalash Summer Festival 0.300Publicity 0.060Events filming & photography with printing of Flyer 0.040 Mini Exhibition and establishment of TIC in Festival 0.200

Total Rs. 1.200Explanation: Settled in the peaceful Himalayas since time immemorial, the origin of the Pagan Kalash is shrouded in mystery. The near extinct and endangered Kalasha Tribe consisting of 3000 people residing in a narrow valley of Kafiristan near Chitral. Some believe that they are the descendants of the leftover ancient Greek invaders who passed through the area under the command of Alexander the Great, The tribe is called Kafir-Kalash and still follow old traditions and celebrate these festivals:

Name of Festival Dates Cheelim Jusht (Spring Festival) 2nd week of May Uchal (Summer Season Festival) 2nd week of August Pur (Autumn Festival) 2nd week of October Cheetermas (Winter Festival) 3rd week of DecemberThe international and local tourists operators and hoteliers as well as communities participate in various traditional events with enthusiasm. STC publicizes the event and would provide its publicity material for display at a tent village wherein foreign and domestic tourist could access it.

7.2.9 TWO 50 KV GENERATORS (SIEMENS)

S # NAME OF COMPONENT COST (RS) MILLION

1 Two 50 KV Generators (SIEMENS) @ Rs. 1.2 2.800

Total Rs. 2.800Explanation: The Corporation regularly holds events & activities and electricity is required thus we have to procure two generators.

GRAND TOTAL (RS IN MILLION) 150.000

8. Annual operating and maintenance cost after completion of the project: The sub schemes would be operated through the

private sector on public-private partnership basis wherever feasible. The recurring expenditure of sub schemes operated and maintained by STC

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would be met out from the non-development fund available with the Corporation or provided by the Finance Department as grant in aid to meet the establishment charges.

9. Demand and supply There is enormous potential for tourism in the northern Khyber Pakhtunkhwa scenic beauty and hills in the north, Ghandara civilization and other rich cultural heritage in the plains and archeological sites and rugged terrain in the south. The corporation intends to capitalize on the comparative advantage of the province in the tourism sector.

10. Financial Plan and mode of financingRs. in million

--------------------------------------------------------------------------------------------------------------------------Amount for Amount forCapital RecurringSources Expenditure

-------------------------------------------------------------------------------------------------------------------------- I (a) Government sources:

(Federal/Provincial) Provincial

(i) Grant NONE(ii) Loan NONE(iii) Equity Investment NONE(iv) Direct Government

Expenditure Rs.150.000M (on the revenue side) (b) Sponsoring Agency's own

Contribution. Establishment, O&M expenses will be borne by STC from other funds provided by the GoKPK through Finance Department GoKPK. However, as decided in the BoD meeting in May 2009 the Finance Department has to provide Rs.5.000 million on the account of establishment costs of STC for FY 2010-2011, 2010-11 and 2011-12. In the meanwhile the establishment costs of STC would be processed for permanent grant from Finance Department on regular basis for future.

(c) Private Investment NONE

(d) Local Body resourcesIf any. NONE

(e) Non-Government borrowing. NONE

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(f) Other sources(e.g. Recoveries) NONE

II (a) Likely sources and amount of foreign exchange cost of the project.NIL.

(b) Present position regarding availability, commitment of negotiations.NIL.

Since the scheme is purely financed from provincial government’s own receipts.

11. Project benefits and analysis

i. Financial Social benefits with indicatorsThe assets of the corporation are expected to boost the soft image of KPK. It is further expected that more tourists will be attracted. Moreover the functioning of the corporation is also expected to improve with better logistics and expanding publicity and trend throughout the region and finally around the globe.

ii. Employment generation (direct and indirect)The sub schemes under the umbrella scheme are expected to directly contribute to the improvement of existing assets/creation of new assets and to enable the corporation to be mobile in the field in order to peruse the notions of promotion of tourism through income generation by the local communities through small scale enterprising activities for elimination of poverty.

iii. Environmental impactThe initial environmental examination indicates that the proper disposal of sanitation would help in maintaining clean environment.

iv. Impact of delays on project cost and viabilityAll the sub schemes have to be completed during current FY and therefore, no escalation of cost is expected.

12. Implementation Schedule (including starting and completion dates)

The scheme is expected to be completed by the end of current FY i.e 01-07-2010 through 30-06-2011, but the Shandur Polo festival falling on 7-9 July 2011 as well a

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WTO day failing on 27/09/2011 have been included since it would be difficult to plan and execute its celebration at the eleventh hour.

13. Additional projects / decision required to maximize socio-economic benefits from the proposed project.

The leasing out of the assets as soon as these are completed would enable this corporation to sensitize the local communities for undertaking tourism as income generating activities at the grass roots level thereby creating employment to the locals especially the youth.

14. Certified that the project proposal has been prepared on the basis of guidelines provided by the Planning Commission for the preparation of PC-I for Social Sectors.

The cost estimates are according to the open market rates.

PREPARED BY:

_________________________(MUHAMMAD TANWEER)

COMPUTER PROGRAMMER, SARHAD TOURISM CORPORATION

_____________________(SAJJAD HAMEED)

MANAGER ADMINISTRATION & PROPERTIES (P&D),STC

CHECKED BY:

_________________________HAYAT ALI SHAH)

MANAGER SPECIAL PROJECTS (P&D),STC

__________________________ (MUSHTAQ AHMAD)

GENERAL MANGER (ADMN)SARHAD TOURISM CORPORATION

APPROVED BY

________________________________(MUHAMMAD AZAM KHAN)

MANAGING DIRECTOR, SARHAD TOURISM CORPORATION /

SECRETARY TO GOVERNMENT OF KHYBER PAKHTUNKHWASPORTS, CULTURE, TOURISM ARCHEOLOGY,

MUSEUMS AND YOUTH AFFAIRS DEPARTMENT

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