Slide 1

Research Methodology

Consumer Behaviour

Consumer Behaviour

Perceptual MapCompetitor Analysis5

PayUMoney Drive Safe Campaign

7

Wallet Size and Family Wallet

Mobile App and PayUMoney Gang of Hustler Campaign

PayUMoney and Social Media Marketing

3, 7/810https://www.payumoney.com/https://www.paytm.com/https://www.oxigenwallet.com/http://www.alexa.com/siteinfo/payumoney.comhttp://www.alexa.com/siteinfo/paytm.comhttp://www.alexa.com/siteinfo/oxigenwallet.comhttp://www.rbi.org.in/Scripts/bs_viewcontent.aspx?Id=1902http://rbi.org.in/scripts/BS_PressReleaseDisplay.aspx?prid=30247http://www.similarweb.com/https://www.facebook.com/payumoneyhttps://www.facebook.com/Paytmhttps://twitter.com/PayUMoneyhttps://www.surveymonkey.com/https://www.the-qrcode-generator.com/http://letstalkpayments.com/digital-payments-industry-india-expected-reach-20-4-billion-2014/http://digitalmoney.shiftthought.co.uk/sage/View_Viewports/Viewport_India_2014/http://tech.firstpost.com/news-analysis/meru-cabs-goes-the-uber-way-introduces-cashless-travel-feature-236220.htmlGoogle Play

ReferencesThank You