Story Telling

for founders

#StartupStory

Source: https://medium.com/marketing-102/how-to-make-a-fairy-tale-convert-the-art-of-storytelling-b2c8c2b06a2#.7dxzvxi5b

What is the most

effective 90 minute commercial ever seen?

Image source: scriptpipeline.com

When did 1 minute and 10 secondschange the world?

Image source: redlightrunner.com

What happened when a payments company announced the mission to ‘trivialize payments’?

1lakh+ merchants on-boarded!That’s how a mission inspired sellers across India!

What can a

powerful storyactually do to your startup?

1. Reduce cost of marketing considerably

2. Build a passionate user base3. Get actual sales even before the

product/ service goes live4. Invite necessary attention ;)

1. Team members2. Investors

1.5 million twitter impressions at $0 spent?

$5.5K worth of word spread for $0

2.3 million downloads, $72K in profits

Source: https://medium.com/@stuartkhall/how-i-got-2-3m-app-downloads-without-spending-a-cent-on-marketing-f4823b6bc779#.p3z5vwg03

One thing that Chip (the CEO of Wahoo) said to me on the first call we had will stick with me for a long time …

“We probably wouldn’t have considered buying your app if we hadn’t read the story”.

Image source: http://sayquarterly.com/issue-6/feature-storytelling.php

All of this is great,

what’s are the steps to a phenomenal story?

The most effective

stories are the one’s

that impact our sub-conscious!

Sir Alex FergusonOne of the most successful managers in football history.

Lets learn from him!

A successful story needs

1. Character(s)2. Scenario3. Time4. Reason

Rule #1To build thousands of $ worth of passionate word of mouth for your brand, remember your business is human-to-human.

It fails when you go the B2B/ B2C route.

Rule #2Stress, Love, Creativity, Travel, Inspiration, Success, Money, Time, Relationships, Motivation

Everyone relates to the above. Your startup story must!

Rule #3Its tempting to explain everything. But its better to

leave space for interpretation.

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