payton masseyportfolio

all hail west texaswork // album cover role // design & illustrationcourse // advanced design process

All Hail West Texas is an album by The Mountain Goats. I spent a lot of time trying to capture iconic imagery from each place referenced in the album, but finally settled on one icon to rule them all: a crumpled can of lone star.

ingram’s boot repairwork // identity & stationeryrole // designcourse // visual systems

Ingram’s is an imaginary boot repair shop in North Texas. It’s small and independently owned, it reeks of leather conditioner, and caters to cowboys and punks alike.

live nationwork // annual reportrole // design & illustrationcourse // advanced design process

Live nation is a force to be reckoned with. Despite their heavyweight status, their messaging focuses mainly on the idea that they are by, of, and for artists. So, I made an annual report that reflected that messaging.

windy city smokeoutwork // festival brandingrole // designcourse // advanced design process

Windy City Smokeout is a barbecue festival turned BBQ/country music/craft beer rager that takes place on a hot July weekend in Chicago. For this design I upped the saturation on their color palette, replaced their logo with a funky wordmark, and gave their brand the attitude it deserves.

ktxt radiowork // radio identity & applicationrole // UI/UX, design & illustrationcourse // advanced design process

KTXT is the official radio station of Texas Tech University. I found most people on campus didn’t even know we had a radio station, and I thought creating a cool and easy to use app might change that.

bunnyhellJEWELRY

logosingram’s boot repair

bunnyhell jewelry

rain cafe

ktxt radio

griffin publishing

coyote boutique

thanks for checking out my work!

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