paul r owens jill towner professional academy. why do professional qualifications? education...
TRANSCRIPT
PAUL R OWENS
JILL TOWNER
Professional Academy
Why do professional qualifications?
• Education ‘opens doors’• Vocational – appreciated by businesses• Focused on skills needed in the
workplace• Shows initiative• Differentiates
What characteristics and commitment do you need?
• Understanding the point of the course• Desire to get on in a career• Personal skills to enable successful
learning• A subject that interests you• Ability to apply experiences
Which Professional Qualifications we offer
Chartered Institute of Marketing
CIM
CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3
“MARKETING IS THE MANAGEMENT PROCESS RESPONSIBLE FOR IDENTIFYING, ANTICIPATING AND SATISFYING CUSTOMER REQUIREMENTS PROFITABLY”
THE CHARTERED INSTITUTE OF MARKETING
HOW MARKETING WORKS!!
SUITABLE FOR:
• INDIVIDUALS WITH VERY LITTLE OR NO MARKETING EXPERIENCE
• SCHOOL LEAVERS
• PEOPLE NEW TO A MARKETING ROLE OR LOOKING TO WORK IN MARKETING
• PEOPLE WISHING TO HAVE A BASIC UNDERSTANDING OF MARKETING
• PEOPLE WITH A FLAIR FOR DESIGN / AN INTEREST IN SOCIAL MEDIA / BUSINESS STUDIES STUDENTS
TWO MODULES TO STUDY:
• MARKETING PRINCIPLES – ASSESSED BY ONE HOUR ONLINE EXAM
• CUSTOMER COMMUNICATION – ASSESSED BY WORK BASED ASSIGNMENT
STUDY METHODS:
• INTENSIVE 2 DAY WORKSHOP (PREMIUM OPTION)
• DISTANCE LEARNING (LITE OPTION)
CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3
Institute of Sales and Marketing Management
ISMM
SUITABLE FOR:
• INDIVIDUALS WITH VERY LITTLE OR NO SALES EXPERIENCE
• SCHOOL LEAVERS
• PEOPLE NEW TO A SALES ROLE OR LOOKING TO WORK IN A DIRECT SALES ROLE
• PEOPLE WISHING TO HAVE A BASIC UNDERSTANDING OF SALES
• CONFIDENT, OUTGOING PERSONALITIES
FOUR MODULES TO STUDY:
• UIDERSTANDING LAWS & ETHICS OF SELLING – MANDATORY – ASSESSED BY ASSIGNMENT
• UNDERSTANDING MARKETING – MANDATORY – ASSESSED BY ASSIGNMENT
• UNDERSTANDING BUYER BEHAVIOUR – MANDATORY – ASSESSED BY ASSIGNMENT
• SELLING TO CUSTOMERS / UNDERSTANDING SELLING TO CUSTOMERS / TELESALES – CHOOSE ONE OF THESE(ASSESSED BY ASSIGNMENT)
STUDY METHODS:
• INTENSIVE ONE DAY WORKSHOP PER MODULE (PREMIUM OPTION)
• DISTANCE LEARNING (LITE OPTION)
ISMM CERTIFICATE IN SALES & MARKETING LEVEL 2
What do the qualifications cover?
• THE ROLE AND FUNCTION OF MARKETING WITHIN BUSINESS
• KEY FACTORS THAT INFLUENCE CONSUMER/CUSTOMER BEHAVIOUR
• THE MARKETING MIX – THE FOUR P’S
• THE MARKETING ENVIRONMENT
• TYPES OF CUSTOMERS
• THE IMPORTANCE OF CUSTOMER RELATIONSHOPS
• MARKETING COMMUNICATIONS – PROCESS AND TOOLS
• MARKETING CAMPAIGNS – DESIGN AND IMPLEMENTATION
CIM FOUNDATION CERTIFICATE IN MARKETING LEVEL 3
WHAT YOU WILL LEARN:
WHAT YOU WILL LEARN :
• LEGAL AND ETHICAL REQUIREMENTS IN SALES AND CONSEQUENCES OF NON-COMPLIANCE OF SUCH
• THE CORRELATION BETWEEN SALES & MARKETING, HOW TO CARRY OUR MARKETIN RESEARCH AND THE MARKETING MIX
• UNDERSTAND SALES TARGETS AND MONITORING PERFORMANCE
• BASIC FACE-TO-FACE SELLING SKILLS
• KNOWLEDGE AND UNDERSTANDING OF CUSTOMER BUYING NEEDS, FEATURES & BENEFITS
• IDENTIFYING, DEVLOPING AND CLOSING SALES OVER THE PHONE
ISMM CERTIFICATE IN SALES & MARKETING LEVEL 2
How do we support students?
• Materials• Workshops• Administration & Tutor support• eLearning & LMS• Webinars and Videos
Thank you for listening
Any questions
www.professionalacademy.com
@ProfAcademy
01223 365505